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Marketing ⇄ ERP

Rollworks to SAP S/4HANA integration — real-time, two-way sync

Keep Rollworks and SAP S/4HANA in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Rollworks and SAP S/4HANA

Feed the real customer, order, and revenue records from SAP S/4HANA into Rollworks so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.

Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. SAP S/4HANA holds exactly that: Deliveries, Journal Entries, Customer / Supplier Roles, Production Orders that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.

Stacksync syncs Deliveries, Journal Entries, Customer / Supplier Roles, Production Orders in SAP S/4HANA with Audience Segments, Campaigns, Ad Groups and Ads, Reporting and Attribution in Rollworks in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Rollworks works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Rollworks flow back onto the record in SAP S/4HANA.

The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.

Common use cases

  • 01 Replicate material master and pricing data to e-commerce and quoting tools.
  • 02 Feed S/4HANA financial and logistics documents into a data warehouse for reporting without custom ABAP extracts.
  • 03 Create and edit Prospecting v2 Campaigns and Ad Groups programmatically so budgets and targeting stay in step with an internal planning system.
  • 04 Consolidate account-level ad engagement by domain into a reporting database to join RollWorks spend against CRM Opportunities.

Common sync patterns

Suppress or target existing customers

Because SAP S/4HANA knows who is already a paying customer, Rollworks can exclude them from acquisition campaigns or single them out for renewal and cross-sell.

One customer identity across both systems

A person or company's contact details corrected in either system update the other, so marketing and the back office stop maintaining separate versions of the same record.

Lifecycle triggers from back-office events

A first order, a renewal, or a lapsed account recorded in SAP S/4HANA appears in Rollworks within seconds, ready to start or stop a lifecycle campaign.

What you can sync between Rollworks and SAP S/4HANA

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Rollworks objects SAP S/4HANA objects How this pairing syncs
Accounts (TAL Items) Individual accounts identified by domain; added or removed via the tier items endpoint (POST/DELETE) so an operational database can control which domains are targeted. Journal Entries Financial postings read into warehouses and consolidation tools for reporting. Accounts (TAL Items) is specific to Rollworks and Journal Entries to SAP S/4HANA — each maps to any object or custom field on the other side.
Audience Segments CRM (email), custom (cookie or ID), and lookalike segments created via /audience/v1/segments; membership is written from a warehouse with a duration of 1 to 540 days. Customer / Supplier Roles Role-specific views of Business Partners mapped to CRM account types. Audience Segments is specific to Rollworks and Customer / Supplier Roles to SAP S/4HANA — each maps to any object or custom field on the other side.
Campaigns Prospecting v2 campaigns running on Web and LinkedIn with budget, KPI, and flight settings; created and edited via API and read back for status and pacing. Production Orders Manufacturing order status surfaced in planning and operations tools. Campaigns is specific to Rollworks and Production Orders to SAP S/4HANA — each maps to any object or custom field on the other side.
Ad Groups and Ads Campaign subdivisions carrying attribute, contextual, geo, and device targeting plus creative; read and written to keep targeting aligned with an internal planning system. Business Partners Unified customer and supplier master records, the anchor entity for CRM-to-ERP account syncs. Ad Groups and Ads is specific to Rollworks and Business Partners to SAP S/4HANA — each maps to any object or custom field on the other side.
Reporting and Attribution Delivery and attribution metrics (impressions, clicks, cost, conversions, view-throughs) from the GraphQL Reporting API; read-only, aggregated by campaign, ad, and account domain. Sales Orders Order headers and line items synced to CRMs and fulfillment systems as they are created or amended. Reporting and Attribution is specific to Rollworks and Sales Orders to SAP S/4HANA — each maps to any object or custom field on the other side.
Target Account Lists Named lists of B2B accounts for ABM; managed through /audience/v1/target_accounts so a CRM or warehouse can push and reconcile the accounts RollWorks advertises against. Purchase Orders Procurement documents shared with supplier portals and spend-management tools. Target Account Lists is specific to Rollworks and Purchase Orders to SAP S/4HANA — each maps to any object or custom field on the other side.

How changes propagate between Rollworks and SAP S/4HANA

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Rollworks SAP S/4HANA Interval-based propagation

DetectionStacksync polls Rollworks for changes on an incremental schedule, reading only records changed since the previous pass. Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule.

DeliveryEach detected change is written to SAP S/4HANA through its API, with automatic retries and rate-limit backoff.

SAP S/4HANA Rollworks Interval-based propagation

DetectionStacksync polls SAP S/4HANA for changes on an incremental schedule, reading only records changed since the previous pass. Polling on change timestamps exposed by the OData services.

DeliveryEach detected change is written to Rollworks through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Rollworks: NextRoll does not publish explicit rate limits; access tokens expire 24 hours after issue and refresh tokens rotate on use, so long-running syncs must keep refreshing credentials.
  • SAP S/4HANA: Subject to the platform's API rate limits, which vary by edition and communication arrangement.
What ships with Rollworks ⇄ SAP S/4HANA

Connect Rollworks and SAP S/4HANA for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Rollworks–SAP S/4HANA connection.

Real-time

Two-way sync

Changes in Rollworks or SAP S/4HANA instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Rollworks or SAP S/4HANA data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Rollworks or SAP S/4HANA record.

Observability

Monitoring

Track your Rollworks ⇄ SAP S/4HANA sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Rollworks and SAP S/4HANA.

How the Rollworks and SAP S/4HANA connectors work

Rollworks

Integration surface
REST APIs (Audience, Prospecting v2) plus a GraphQL Reporting API
Authentication
OAuth 2.0 via NextRoll (Authorization Code grant, Bearer tokens per RFC 6749/6750); Personal Access Tokens supported for server-side scripts
Change detection
Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule; no change webhooks or CDC feed is published
Capabilities
read · write
Rate limits
NextRoll does not publish explicit rate limits; access tokens expire 24 hours after issue and refresh tokens rotate on use, so long-running syncs must keep refreshing credentials.

SAP S/4HANA

Integration surface
OData REST APIs (v2/v4), with SOAP, BAPI/RFC, and IDoc interfaces on on-premise editions
Authentication
OAuth 2.0 with communication arrangements on cloud editions; basic auth or certificate-based on-premise
Change detection
Polling on change timestamps exposed by the OData services; business events can be emitted through SAP's event infrastructure on cloud editions
Capabilities
read · write
Rate limits
Subject to the platform's API rate limits, which vary by edition and communication arrangement
How it works

How to connect Rollworks to SAP S/4HANA — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Rollworks and SAP S/4HANA with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Rollworks connected
    SAP S/4HANA connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Rollworks and SAP S/4HANA objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Rollworks ⇄ SAP S/4HANA
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Rollworks SAP S/4HANA
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Rollworks and SAP S/4HANA integration FAQ

SECURITY

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As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 373 integrations available for Rollworks and SAP S/4HANA.

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