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Marketing ⇄ ERP

Salesforce Marketing Cloud to SAP S/4HANA integration — real-time, two-way sync

Keep Salesforce Marketing Cloud and SAP S/4HANA in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Salesforce Marketing Cloud and SAP S/4HANA

Feed the real customer, order, and revenue records from SAP S/4HANA into Salesforce Marketing Cloud so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.

Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. SAP S/4HANA holds exactly that: Products / Materials, Billing Documents (Invoices), Deliveries, Journal Entries that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.

Stacksync syncs Products / Materials, Billing Documents (Invoices), Deliveries, Journal Entries in SAP S/4HANA with Journeys (Journey Builder), Content Assets (Content Builder), Automations (Automation Studio), Tracking Events in Salesforce Marketing Cloud in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Salesforce Marketing Cloud works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Salesforce Marketing Cloud flow back onto the record in SAP S/4HANA.

The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.

Common use cases

  • 01 Keep supplier records aligned between S/4HANA procurement and third-party spend platforms.
  • 02 Push closed-won CRM opportunities into S/4HANA as sales orders without manual re-keying.
  • 03 Land tracking events - Sent, Open, Click, Bounce, Unsubscribe - from the SOAP tracking objects or Automation Studio Data Views into a warehouse table for per-send deliverability reporting.
  • 04 Sync Contacts and Subscriber Key subscription status between Marketing Cloud and a CRM so suppression and opt-in state stay current before the next send.

Common sync patterns

Lifecycle triggers from back-office events

A first order, a renewal, or a lapsed account recorded in SAP S/4HANA appears in Salesforce Marketing Cloud within seconds, ready to start or stop a lifecycle campaign.

Where Salesforce Marketing Cloud captures new people: signups become customer records

Registrations, form fills, or new subscribers in Salesforce Marketing Cloud create or update the corresponding record in SAP S/4HANA, so the back office sees them without anyone re-keying.

Consent and contact changes travel

Email, address, or subscription-status changes stay aligned across both systems, so a customer who updates their details or opts out is respected everywhere.

What you can sync between Salesforce Marketing Cloud and SAP S/4HANA

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Salesforce Marketing Cloud objects SAP S/4HANA objects How this pairing syncs
Tracking Events Sent, Open, Click, Bounce, Unsubscribe, and NotSent events retrieved through the SOAP tracking objects (SentEvent, OpenEvent, ClickEvent, BounceEvent) or the Automation Studio Data Views (_Sent, _Open, _Click, _Bounce) - the queryable record of engagement per send. Journal Entries Financial postings read into warehouses and consolidation tools for reporting. Tracking Events is specific to Salesforce Marketing Cloud and Journal Entries to SAP S/4HANA — each maps to any object or custom field on the other side.
Transactional Sends Triggered and transactional Email/SMS delivered through the Messaging API (/messaging/v1/email/messages/{key}); the Event Notification Service reports each message's disposition (delivered, bounced, opened, clicked). Customer / Supplier Roles Role-specific views of Business Partners mapped to CRM account types. Transactional Sends is specific to Salesforce Marketing Cloud and Customer / Supplier Roles to SAP S/4HANA — each maps to any object or custom field on the other side.
Data Extensions Custom relational tables that store subscriber, audience, and arbitrary business data; rows are read via GET /data/v1/customobjectdata or SOAP Retrieve and upserted via the synchronous rowset PUT or the async /data/v1/async/dataextensions rows endpoint. This is the primary two-way surface. Production Orders Manufacturing order status surfaced in planning and operations tools. Data Extensions is specific to Salesforce Marketing Cloud and Production Orders to SAP S/4HANA — each maps to any object or custom field on the other side.
Contacts / Subscribers The contact model keyed by Subscriber Key, holding channel addresses and subscription status; managed through the Contacts API (/contacts/v1/contacts) and the SOAP Subscriber object, and referenced by every send and journey. Business Partners Unified customer and supplier master records, the anchor entity for CRM-to-ERP account syncs. Contacts / Subscribers is specific to Salesforce Marketing Cloud and Business Partners to SAP S/4HANA — each maps to any object or custom field on the other side.
Journeys (Journey Builder) Multi-step automated flows read and managed via /interaction/v1/interactions; contacts are injected by firing an entry event to /interaction/v1/events with an EventDefinitionKey and contact data. Sales Orders Order headers and line items synced to CRMs and fulfillment systems as they are created or amended. Journeys (Journey Builder) is specific to Salesforce Marketing Cloud and Sales Orders to SAP S/4HANA — each maps to any object or custom field on the other side.
Content Assets (Content Builder) Emails, templates, images, and reusable content blocks stored in Content Builder and read or written via /asset/v1/content/assets, used to compose the messages a journey or send delivers. Purchase Orders Procurement documents shared with supplier portals and spend-management tools. Content Assets (Content Builder) is specific to Salesforce Marketing Cloud and Purchase Orders to SAP S/4HANA — each maps to any object or custom field on the other side.

How changes propagate between Salesforce Marketing Cloud and SAP S/4HANA

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Salesforce Marketing Cloud SAP S/4HANA Sub-second propagation

DetectionSalesforce Marketing Cloud notifies Stacksync of record changes through webhook events. The Event Notification Service (ENS) issues HTTPS POST callbacks for transactional Email and SMS events (sent, bounce, open, click) once a callback.

DeliveryEach detected change is written to SAP S/4HANA through its API, with automatic retries and rate-limit backoff.

SAP S/4HANA Salesforce Marketing Cloud Interval-based propagation

DetectionStacksync polls SAP S/4HANA for changes on an incremental schedule, reading only records changed since the previous pass. Polling on change timestamps exposed by the OData services.

DeliveryEach detected change is written to Salesforce Marketing Cloud through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Salesforce Marketing Cloud: Salesforce does not publish fixed numeric REST rate limits; requests are throttled per account and can return HTTP 429, so backoff is advised. SOAP Retrieve returns at most 2,500 records per call and pages via ContinueRequest with the prior RequestID. Bulk Data Extension writes use the async rows API to queue inserts in the background.
  • SAP S/4HANA: Subject to the platform's API rate limits, which vary by edition and communication arrangement.
What ships with Salesforce Marketing Cloud ⇄ SAP S/4HANA

Connect Salesforce Marketing Cloud and SAP S/4HANA for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Salesforce Marketing Cloud–SAP S/4HANA connection.

Real-time

Two-way sync

Changes in Salesforce Marketing Cloud or SAP S/4HANA instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Salesforce Marketing Cloud or SAP S/4HANA data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Salesforce Marketing Cloud or SAP S/4HANA record.

Observability

Monitoring

Track your Salesforce Marketing Cloud ⇄ SAP S/4HANA sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Salesforce Marketing Cloud and SAP S/4HANA.

How the Salesforce Marketing Cloud and SAP S/4HANA connectors work

Salesforce Marketing Cloud

Integration surface
Two APIs on tenant-specific endpoints: a REST API (JSON over HTTPS) for Data Extensions, Journeys, Contacts, Content Builder, and Automations, plus a legacy SOAP API (ExactTarget WSDL) for tracking events and bulk Retrieve.
Authentication
OAuth 2.0 via an Installed Package (Client ID + Client Secret). Server-to-server uses the client_credentials grant and web apps use authorization_code, both against {subdomain}.auth.marketingcloudapis.com/v2/token. The 20-minute access token response also returns the account's rest_instance_url and soap_instance_url.
Change detection
The Event Notification Service (ENS) issues HTTPS POST callbacks for transactional Email and SMS events (sent, bounce, open, click) once a callback URL and subscription are registered and verified. There is no general data-change feed, so Data Extension and Data View syncs poll by date fields.
Capabilities
read · write · webhooks
Rate limits
Salesforce does not publish fixed numeric REST rate limits; requests are throttled per account and can return HTTP 429, so backoff is advised. SOAP Retrieve returns at most 2,500 records per call and pages via ContinueRequest with the prior RequestID. Bulk Data Extension writes use the async rows API to queue inserts in the background.

SAP S/4HANA

Integration surface
OData REST APIs (v2/v4), with SOAP, BAPI/RFC, and IDoc interfaces on on-premise editions
Authentication
OAuth 2.0 with communication arrangements on cloud editions; basic auth or certificate-based on-premise
Change detection
Polling on change timestamps exposed by the OData services; business events can be emitted through SAP's event infrastructure on cloud editions
Capabilities
read · write
Rate limits
Subject to the platform's API rate limits, which vary by edition and communication arrangement
How it works

How to connect Salesforce Marketing Cloud to SAP S/4HANA — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Salesforce Marketing Cloud and SAP S/4HANA with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Salesforce Marketing Cloud connected
    SAP S/4HANA connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Salesforce Marketing Cloud and SAP S/4HANA objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Salesforce Marketing Cloud ⇄ SAP S/4HANA
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Salesforce Marketing Cloud SAP S/4HANA
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Salesforce Marketing Cloud and SAP S/4HANA integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
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ISO 27001
HIPAA BAA
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DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 469 integrations available for Salesforce Marketing Cloud and SAP S/4HANA.

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