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Marketing ⇄ Database

Bingads to OCI Database (Oracle Cloud) integration — real-time, two-way sync

Keep Bingads and OCI Database (Oracle Cloud) in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Bingads and OCI Database (Oracle Cloud)

Give your team Bingads's contacts, campaigns, and engagement in OCI Database (Oracle Cloud): query them with SQL, push audiences built from your own data back to Bingads, and skip the marketing API.

Bingads holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in OCI Database (Oracle Cloud), hard to get into campaigns without manual exports.

Stacksync mirrors Campaigns, Ad Groups, Ads, Keywords & Negative Keywords from Bingads into Partitions, Tables, Views, Materialized views in OCI Database (Oracle Cloud) field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in OCI Database (Oracle Cloud), from usage, orders, or account status, sync back into Bingads to drive campaigns and ads, with Bingads kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.

Common use cases

  • 01 Write changes from SaaS applications back into OCI so PL/SQL-based processes operate on current data.
  • 02 Replicate operational tables from OCI to an analytics warehouse with log-based CDC instead of nightly batch dumps.
  • 03 Sync shared budgets and automated bid strategies so finance-approved spend and bids in an internal tool apply to live Microsoft Advertising campaigns.
  • 04 Pull performance Reports (campaign, ad group, keyword, geographic) into Postgres or a warehouse to blend Microsoft Advertising spend and conversions with Google Ads, CRM, and revenue data.

Common sync patterns

Query Bingads like a database

Contacts, leads, audiences, and campaign metrics from Bingads live in OCI Database (Oracle Cloud) as ordinary tables or collections, joinable with the rest of your data and reachable without touching the vendor API.

Build audiences from your own data

Segments computed in OCI Database (Oracle Cloud) from product usage, orders, or account status sync into Bingads as lists or audiences, so campaigns and ads target the people your data says they should.

Engagement and results next to the customer

Opens, clicks, sends, RSVPs, or ad activity from Bingads land in OCI Database (Oracle Cloud) beside the matching customer record, ready for reporting and revenue attribution.

What you can sync between Bingads and OCI Database (Oracle Cloud)

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Bingads objects OCI Database (Oracle Cloud) objects How this pairing syncs
Campaigns Search, Audience, Shopping, and Performance Max campaigns with budget, status, and campaign-type settings; full create/read/update/delete through the Campaign Management service (or Bulk for scale). Tables The primary sync surface; rows are read and written directly over SQL Campaigns is specific to Bingads and Tables to OCI Database (Oracle Cloud) — each maps to any object or custom field on the other side.
Ad Groups Ad groups under a campaign with bids, network and audience targeting, and status; CRUD via Campaign Management, so structure can be pushed in from a database. Views Read-only projections used to expose curated subsets to downstream systems Ad Groups is specific to Bingads and Views to OCI Database (Oracle Cloud) — each maps to any object or custom field on the other side.
Ads Responsive search ads, expanded text ads, image and responsive ads; created and updated through Campaign Management so ad copy is managed from a source of truth. Materialized views Precomputed result sets sometimes used as stable read sources for replication Ads is specific to Bingads and Materialized views to OCI Database (Oracle Cloud) — each maps to any object or custom field on the other side.
Keywords & Negative Keywords Bidded keywords and account/campaign/ad-group negative keywords with match types; CRUD, and the Bulk service is recommended for large keyword changes. Schemas Namespace boundaries that scope which objects a sync connection can access Keywords & Negative Keywords is specific to Bingads and Schemas to OCI Database (Oracle Cloud) — each maps to any object or custom field on the other side.
Budgets & Bid Strategies Shared budgets and automated bid strategies (e.g. Maximize Conversions, Target CPA); read and write so finance-approved spend and bids apply to live campaigns. Sequences Key generators that matter when writing new rows from external systems Budgets & Bid Strategies is specific to Bingads and Sequences to OCI Database (Oracle Cloud) — each maps to any object or custom field on the other side.
Audiences & Remarketing Lists Remarketing, customer-match, in-market, and similar audiences; read and create/associate to keep audience lists aligned with a CDP or CRM. PL/SQL procedures and packages Server-side logic that can react to synced data or transform it in place Audiences & Remarketing Lists is specific to Bingads and PL/SQL procedures and packages to OCI Database (Oracle Cloud) — each maps to any object or custom field on the other side.

How changes propagate between Bingads and OCI Database (Oracle Cloud)

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Bingads OCI Database (Oracle Cloud) Interval-based propagation

DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.

DeliveryEach detected change is applied to OCI Database (Oracle Cloud) as a row-level write, with types converted between the two schemas.

OCI Database (Oracle Cloud) Bingads Sub-second propagation

DetectionChanges in OCI Database (Oracle Cloud) are captured at the source via change data capture — no polling loop against its API. Log-based CDC from redo logs (LogMiner or GoldenGate), or timestamp polling.

DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
  • OCI Database (Oracle Cloud): Throughput bounded by instance sizing rather than API quotas.
What ships with Bingads ⇄ OCI Database (Oracle Cloud)

Connect Bingads and OCI Database (Oracle Cloud) for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bingads–OCI Database (Oracle Cloud) connection.

Real-time

Two-way sync

Changes in Bingads or OCI Database (Oracle Cloud) instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Bingads or OCI Database (Oracle Cloud) data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Bingads or OCI Database (Oracle Cloud) record.

Observability

Monitoring

Track your Bingads ⇄ OCI Database (Oracle Cloud) sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Bingads and OCI Database (Oracle Cloud).

How the Bingads and OCI Database (Oracle Cloud) connectors work

Bingads

Integration surface
SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
Authentication
OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
Change detection
No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
Capabilities
read · write
Rate limits
Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.

OCI Database (Oracle Cloud)

Integration surface
SQL wire protocol (Oracle Net) via JDBC, ODBC, and native drivers; ORDS REST optionally exposes tables over HTTP
Authentication
database credentials, commonly with mutual TLS using a client wallet on Autonomous Database; OCI IAM integration available
Change detection
log-based CDC from redo logs (LogMiner or GoldenGate), or timestamp polling
Capabilities
read · write · CDC
Rate limits
throughput bounded by instance sizing rather than API quotas
How it works

How to connect Bingads to OCI Database (Oracle Cloud) — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Bingads and OCI Database (Oracle Cloud) with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Bingads connected
    OCI Database (Oracle Cloud) connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Bingads and OCI Database (Oracle Cloud) objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Bingads ⇄ OCI Database (Oracle Cloud)
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Bingads OCI Database (Oracle Cloud)
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Bingads and OCI Database (Oracle Cloud) integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

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