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E-commerce ⇄ CRM

Bigcommerce to Insightly integration — real-time, two-way sync

Keep Bigcommerce and Insightly in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Bigcommerce and Insightly

Keep the customers and orders that Insightly and Bigcommerce share aligned in real time, so sales works from live purchase history and the store works from current account details.

Insightly holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Bigcommerce runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Products, Custom Fields, Contacts, Organizations in Insightly to Products, Variants and SKUs, Orders, Customers in Bigcommerce with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Deduplicate and align customer records between Insightly and an ERP or invoicing system
  • 02 Two-way sync of Insightly contacts and organizations with a marketing automation platform
  • 03 Sync Customers and customer groups two-way with a CRM so marketing and support see the same accounts and addresses as the storefront.
  • 04 Push Price Lists from an ERP into BigCommerce to drive customer-group and B2B pricing without manual catalog edits.

Common sync patterns

Where Insightly segments customers: status travels to the store record

Lifecycle stage, tier, or account owner set in Insightly syncs onto the customer record in Bigcommerce, so the buying side can act on how the relationship is classified.

Where both keep product records: catalog and CRM products aligned

Where Insightly tracks products or line items and Bigcommerce holds the catalog, shared items are matched on SKU so quotes, deals, and orders reference the same products.

One customer identity across sales and store

A person who exists as a contact in Insightly and a buyer in Bigcommerce is kept as a single, deduplicated record, so both teams work from the same customer instead of two partial copies.

What you can sync between Bigcommerce and Insightly

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Bigcommerce objects Insightly objects How this pairing syncs
Products Catalog V3 records with custom fields and images; mastered in a PIM or ERP and written to BigCommerce, or read out to a warehouse. Products Product catalog entries support line-item syncing on opportunities and quotes. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions. Custom fields on either side are included in the mapping.
Price Lists V3 price lists and records driving customer-group and B2B pricing; pushed from an ERP so tiered prices stay current. Organizations Company records map to accounts in ERPs and other CRMs. Price Lists is specific to Bigcommerce and Organizations to Insightly — each maps to any object or custom field on the other side.
Shipments Order shipments with tracking numbers; created in BigCommerce from a 3PL or fulfillment system as packages ship. Leads Unqualified prospects sync in from forms and enrichment sources before conversion. Shipments is specific to Bigcommerce and Leads to Insightly — each maps to any object or custom field on the other side.
Variants and SKUs Per-variant pricing and inventory; synced to keep stock and SKU data aligned with an ERP or WMS at the option level. Opportunities Pipeline records feed forecasting and warehouse-based reporting. Variants and SKUs is specific to Bigcommerce and Opportunities to Insightly — each maps to any object or custom field on the other side.
Orders V2 Orders API header, line items, and shipping/billing addresses; read into an ERP or accounting system, with status written back. Projects Delivery records created from won opportunities sync with PSA and task tools. Orders is specific to Bigcommerce and Projects to Insightly — each maps to any object or custom field on the other side.
Customers V3 customer accounts, customer groups, and addresses; synced two-way with a CRM so storefront and GTM records match. Tasks Activity records keep follow-ups consistent across systems. Customers is specific to Bigcommerce and Tasks to Insightly — each maps to any object or custom field on the other side.

How changes propagate between Bigcommerce and Insightly

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Bigcommerce Insightly Sub-second propagation

DetectionBigcommerce notifies Stacksync of record changes through webhook events. Webhooks push near-real-time events (store/order/*, store/product/*, store/customer/* and more).

DeliveryEach detected change is written to Insightly through its API, with automatic retries and rate-limit backoff.

Insightly Bigcommerce Interval-based propagation

DetectionStacksync polls Insightly for changes on an incremental schedule, reading only records changed since the previous pass. Polling on record updated-date fields.

DeliveryEach detected change is written to Bigcommerce through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Bigcommerce: OAuth quota refreshes every 30 seconds and varies by plan (about 20,000 requests/hour on Standard and Plus, 60,000 on Pro, higher on Enterprise); the X-Rate-Limit-Requests-Left header reports remaining calls.
  • Insightly: Daily API request caps vary by Insightly plan.
What ships with Bigcommerce ⇄ Insightly

Connect Bigcommerce and Insightly for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bigcommerce–Insightly connection.

Real-time

Two-way sync

Changes in Bigcommerce or Insightly instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Bigcommerce or Insightly data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Bigcommerce or Insightly record.

Observability

Monitoring

Track your Bigcommerce ⇄ Insightly sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Bigcommerce and Insightly.

How the Bigcommerce and Insightly connectors work

Bigcommerce

Integration surface
REST Management API (V2 and V3), plus GraphQL Storefront and Admin APIs
Authentication
OAuth API account credentials — a store-generated client ID and permanent access token sent in the X-Auth-Token header, limited to the OAuth scopes granted when the account is created (e.g. store_v2_orders, store_v2_products)
Change detection
Webhooks push near-real-time events (store/order/*, store/product/*, store/customer/* and more); polling uses date_modified:min/max filters on Products, Orders, and Customers
Capabilities
read · write · webhooks
Rate limits
OAuth quota refreshes every 30 seconds and varies by plan (about 20,000 requests/hour on Standard and Plus, 60,000 on Pro, higher on Enterprise); the X-Rate-Limit-Requests-Left header reports remaining calls.
Bigcommerce setup guide

Insightly

Integration surface
REST API (versioned)
Authentication
API key sent via HTTP Basic authentication
Change detection
Polling on record updated-date fields
Capabilities
read · write
Rate limits
Daily API request caps vary by Insightly plan
How it works

How to connect Bigcommerce to Insightly — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Bigcommerce and Insightly with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Bigcommerce connected
    Insightly connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Bigcommerce and Insightly objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Bigcommerce ⇄ Insightly
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Bigcommerce Insightly
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Bigcommerce and Insightly integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 474 integrations available for Bigcommerce and Insightly.

Popular · 7 of 474
All Bigcommerce integrations All Insightly integrations Browse all integrations
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