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Data warehouse ⇄ CRM

Azure Synapse Analytics to ZoomInfo integration — real-time data sync

Keep Azure Synapse Analytics and ZoomInfo in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Azure Synapse Analytics and ZoomInfo

Flow ZoomInfo data into Azure Synapse Analytics in real time — no exports, no schedulers, no custom scripts.

ZoomInfo is a read-only source: Stacksync reads its data in real time and delivers it into Azure Synapse Analytics, so Azure Synapse Analytics always reflects the current state of ZoomInfo — without exports, scripts, or schedulers.

The CRM feeds the warehouse and the warehouse should feed the CRM: relationship data flows one way, and computed scores, segments, and customer context flow back. Most teams build the first half as a batch pipeline and never quite get to the second.

Stacksync does both with one connection. Company Hierarchies, Company Profiles, Contact Profiles, Intent Signals from ZoomInfo land in Azure Synapse Analytics as live tables, updated within seconds, and columns computed in Azure Synapse Analytics write back to fields in ZoomInfo. There is no separate ETL and reverse-ETL stack to stitch together and no jobs to babysit.

Common use cases

  • Feed technographic data into territory plans or scoring models in a warehouse.
  • Align CRM account hierarchies with ZoomInfo's corporate hierarchy data.
  • Consolidate SaaS data alongside lake data so analysts join both through one SQL surface.
  • Load CRM and ERP records into Synapse dedicated SQL pool tables for enterprise reporting.

A single customer view

Join ZoomInfo's relationship data with billing, product, and support data in Azure Synapse Analytics to build the customer picture the CRM alone cannot hold.

Cleanup that sticks

Deduplication and normalization done in Azure Synapse Analytics can be written back, so warehouse-side cleanup actually fixes the CRM.

CRM analytics on live data

Accounts, contacts, and activity from ZoomInfo are queryable in Azure Synapse Analytics moments after they change, so dashboards stop lagging the reality they describe.

What you can sync between Azure Synapse Analytics and ZoomInfo

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Azure Synapse Analytics objects ZoomInfo objects
External tables Tables over files in the data lake, queried through serverless SQL and often read-only in syncs. Scoops Event-driven signals such as leadership changes, funding rounds, and new projects.
Views Curated projections used when downstream tools should not read base tables directly. Technographics Technology install data per company, used for segmentation and territory planning.
Schemas Namespaces that separate staging, integration, and presentation layers. Company Hierarchies Parent and subsidiary linkage used to align CRM account hierarchies.
Materialized views Precomputed aggregates that speed reads of frequently synced result sets. Company Profiles Firmographic records covering industry, size, revenue, and location, matched against CRM accounts.
SQL pools Dedicated or serverless compute contexts that determine how and where queries run. Contact Profiles Person records with title, email, phone, and company linkage, used to enrich leads and contacts.
Tables (dedicated SQL pool) Distributed warehouse tables that serve as sync destinations for analytics workloads. Intent Signals Company-level topic scores indicating in-market buying behavior.
What ships with Azure Synapse Analytics ⇄ ZoomInfo

Connect Azure Synapse Analytics and ZoomInfo for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Azure Synapse Analytics–ZoomInfo connection.

Real-time

Real-time sync

Changes in Azure Synapse Analytics or ZoomInfo instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Azure Synapse Analytics or ZoomInfo data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Azure Synapse Analytics or ZoomInfo record.

Observability

Monitoring

Track your Azure Synapse Analytics ⇄ ZoomInfo sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Azure Synapse Analytics and ZoomInfo.

How the Azure Synapse Analytics and ZoomInfo connectors work

Azure Synapse Analytics

Integration surface
SQL wire protocol (TDS) with T-SQL for SQL pools; additional Spark and pipeline surfaces exist but syncs use the SQL endpoint
Authentication
SQL authentication or Microsoft Entra ID
Change detection
Polling on watermark columns; Synapse SQL pools do not expose log-based CDC for downstream consumers
Capabilities
read · write

ZoomInfo

Integration surface
REST API organized around search and enrich endpoints
Authentication
API credentials exchanged for a short-lived JWT
Change detection
Scheduled re-enrichment and polling; the platform is primarily a lookup and enrichment source, not an event stream
Capabilities
read
Rate limits
Usage is metered by credits and contract-based limits rather than a single public rate limit.
How it works

How to connect Azure Synapse Analytics to ZoomInfo — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Azure Synapse Analytics and ZoomInfo with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Azure Synapse Analytics connected
    ZoomInfo connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Azure Synapse Analytics and ZoomInfo objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Azure Synapse Analytics ⇄ ZoomInfo
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Azure Synapse Analytics ZoomInfo
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Azure Synapse Analytics and ZoomInfo integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
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GDPR
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DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Azure Synapse Analytics and ZoomInfo.

Popular · 8 of 386
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