Real-time
Two-way sync
Changes in Azure Active Directory or Freshworks CRM instantly reflect in both systems. No stale data, no manual imports.
Security and identity ⇄ CRM
Azure Active Directory to Freshworks CRM integration — real-time, two-way sync
Keep Azure Active Directory and Freshworks CRM in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
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Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Azure Active Directory and Freshworks CRM
Keep the people Freshworks CRM and Azure Active Directory both track in agreement in real time: the internal users who own records in Freshworks CRM, and the customer login accounts in Azure Active Directory.
A CRM and an identity system usually describe different populations. Freshworks CRM tracks customers, contacts, and the deals in motion; Azure Active Directory governs who is allowed to sign in and what they can reach. Where the two meet is people. The reps who own records in Freshworks CRM are the same employees Azure Active Directory provisions and disables, and when Azure Active Directory also runs the login accounts for your product, the customers in Freshworks CRM are the same users Azure Active Directory authenticates. Left unconnected, a departure in Azure Active Directory leaves stale ownership sitting in Freshworks CRM, and a signup in Azure Active Directory never reaches the account it belongs to.
Stacksync syncs Accounts, Deals, Tasks, Appointments in Freshworks CRM with Groups, Group memberships, Applications, Service principals in Azure Active Directory in real time and in both directions, matching on email or an external ID and mapping field by field. You decide which system owns which fields, and new users, role and group changes, deactivations, and account status move within seconds instead of waiting on a quarterly access review or a manual export.
Common use cases
- 01 Two-way sync accounts and deals with an ERP so quotes and invoices reference the same customer records.
- 02 Keep list membership aligned with segments computed in the warehouse.
- 03 Sync manager, department, and jobTitle from an HRIS back onto Entra ID User attributes to keep dynamic groups and Conditional Access accurate.
- 04 Replicate Groups and their Members into a Postgres warehouse for access reviews and entitlement reporting.
Common sync patterns
Where a closed deal should provision access: Freshworks CRM drives Azure Active Directory
A won or activated customer in Freshworks CRM can create or update the corresponding user or account in Azure Active Directory, so provisioning starts from the CRM record instead of a separate ticket.
Where Azure Active Directory governs your workforce: CRM users kept current
New employees in Azure Active Directory become active users in Freshworks CRM with the right role, and group or department changes update their access and team, so the CRM's user list matches the directory without an admin re-keying it.
Deactivation and record hand-off
When someone is disabled in Azure Active Directory, the matching user in Freshworks CRM is deactivated too, and the accounts, contacts, and deals they owned are flagged for reassignment, so nothing goes unattended after they leave.
What you can sync between Azure Active Directory and Freshworks CRM
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Azure Active Directory objects | Freshworks CRM objects | How this pairing syncs | |
|---|---|---|---|
| Group memberships Member and owner relationships on /groups/{id}/members; added and removed via the $ref endpoint and tracked for changes with delta query on $select=members. | Notes Context records attached to contacts, accounts, and deals. | Group memberships is specific to Azure Active Directory and Notes to Freshworks CRM — each maps to any object or custom field on the other side. | |
| Applications App registrations under /applications; usually read into a database or CMDB for app ownership and credential-expiry tracking. | Contacts Unified sales-and-marketing person records; the core entity for bidirectional syncs. | Applications is specific to Azure Active Directory and Contacts to Freshworks CRM — each maps to any object or custom field on the other side. | |
| Service principals /servicePrincipals (enterprise apps) plus appRoleAssignments; read for app inventory and access-posture reporting. | Accounts Company records kept consistent with ERP and billing systems. | Service principals is specific to Azure Active Directory and Accounts to Freshworks CRM — each maps to any object or custom field on the other side. | |
| Directory roles /directoryRoles and roleManagement assignments; read for privileged-access reviews, with role-assignment writes where the granted scopes permit. | Deals Pipeline records synced out for forecasting and full-funnel reporting. | Directory roles is specific to Azure Active Directory and Deals to Freshworks CRM — each maps to any object or custom field on the other side. | |
| Devices /devices registered or joined to the tenant; typically read-only into asset and security databases. | Tasks Follow-ups created from external signals such as product usage events. | Devices is specific to Azure Active Directory and Tasks to Freshworks CRM — each maps to any object or custom field on the other side. | |
| Users /users in Microsoft Graph; synced two-way — profile attributes, accountEnabled, and assignedLicenses are read out while provisioning writes (create, update, disable, delete) are pushed back. | Appointments Meeting records readable for activity reporting. | Users is specific to Azure Active Directory and Appointments to Freshworks CRM — each maps to any object or custom field on the other side. |
How changes propagate between Azure Active Directory and Freshworks CRM
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Azure Active Directory Freshworks CRM Sub-second propagation
DetectionAzure Active Directory notifies Stacksync of record changes through webhook events. Microsoft Graph delta query (deltaLink tokens returning only changed users and groups, with @removed deletions) paired with change-notification.
DeliveryEach detected change is written to Freshworks CRM through its API, with automatic retries and rate-limit backoff.
Freshworks CRM Azure Active Directory Sub-second propagation
DetectionFreshworks CRM notifies Stacksync of record changes through webhook events. Polling with updated-at filters.
DeliveryEach detected change is written to Azure Active Directory through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Azure Active Directory: Resource-unit throttling: roughly 8,000 ResourceUnits per 10 seconds per app for reads on tenants over 500 users, writes near 3,000 requests per 2.5 minutes; 429 responses include a Retry-After header.
- Freshworks CRM: Subject to per-account API rate limits that vary by plan.
What ships with Azure Active Directory ⇄ Freshworks CRM
Connect Azure Active Directory and Freshworks CRM for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Azure Active Directory–Freshworks CRM connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Azure Active Directory or Freshworks CRM data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Azure Active Directory or Freshworks CRM record.
Observability
Monitoring
Track your Azure Active Directory ⇄ Freshworks CRM sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Azure Active Directory and Freshworks CRM.
How the Azure Active Directory and Freshworks CRM connectors work
Azure Active Directory
- Integration surface
- Microsoft Graph REST API (v1.0)
- Authentication
- OAuth 2.0 via the Microsoft identity platform using an Entra ID app registration; app-only (client credentials) or delegated flows, with directory scopes such as User.ReadWrite.All and Group.ReadWrite.All requiring tenant admin consent
- Change detection
- Microsoft Graph delta query (deltaLink tokens returning only changed users and groups, with @removed deletions) paired with change-notification webhook subscriptions for near-real-time push
- Capabilities
- read · write · webhooks
- Rate limits
- Resource-unit throttling: roughly 8,000 ResourceUnits per 10 seconds per app for reads on tenants over 500 users, writes near 3,000 requests per 2.5 minutes; 429 responses include a Retry-After header
Freshworks CRM
- Integration surface
- REST API
- Authentication
- API key sent as a Token authorization header
- Change detection
- Polling with updated-at filters; outbound webhooks can be configured through workflow automations
- Capabilities
- read · write · webhooks
- Rate limits
- Subject to per-account API rate limits that vary by plan
How it works
How to connect Azure Active Directory to Freshworks CRM — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Azure Active Directory and Freshworks CRM with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Azure Active Directory
connected
Freshworks CRM
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Azure Active Directory and Freshworks CRM objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Azure Active Directory ⇄ Freshworks CRMCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Azure Active Directory Freshworks CRMCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Azure Active Directory and Freshworks CRM integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Azure Active Directory and Freshworks CRM: authenticate both systems, choose the objects to sync (such as Azure Active Directory's Group memberships and Applications), map fields visually, and changes propagate both ways in milliseconds — no code required.
-
On the Freshworks CRM side: Accounts, Deals, Tasks, Appointments, plus custom fields where Freshworks CRM exposes them. On the Azure Active Directory side: Groups, Group memberships, Applications, Service principals. Stacksync auto-detects both schemas and converts types between the two systems.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
-
Common patterns for Azure Active Directory and Freshworks CRM: Where a closed deal should provision access: Freshworks CRM drives Azure Active Directory; Where Azure Active Directory governs your workforce: CRM users kept current; Deactivation and record hand-off. A won or activated customer in Freshworks CRM can create or update the corresponding user or account in Azure Active Directory, so provisioning starts from the CRM record instead of a separate ticket.
-
Azure Active Directory: Microsoft Graph REST API (v1.0). Authentication: OAuth 2.0 via the Microsoft identity platform using an Entra ID app registration; app-only (client credentials) or delegated flows, with directory scopes such as User.ReadWrite.All and Group.ReadWrite.All requiring tenant admin consent. Freshworks CRM: REST API. Authentication: API key sent as a Token authorization header. Stacksync manages authentication, retries, and rate limits on both sides.
-
Freshworks CRM: Contacts and accounts expose lifecycle stages and custom fields through the API, so one record serves both sales and marketing workflows. Azure Active Directory: Throttling is metered in resource units, not request counts: a tenant over 500 users allows about 8,000 ResourceUnits per 10 seconds per app for reads, and writes are capped near 3,000 requests per 2.5 minutes per app; over-limit calls return 429 with a Retry-After header. Stacksync's field mapping accounts for these differences between Azure Active Directory and Freshworks CRM without custom code.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 520 integrations available for Azure Active Directory and Freshworks CRM.
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