Real-time
Two-way sync
Changes in Azure Active Directory or Gainsight instantly reflect in both systems. No stale data, no manual imports.
Security and identity ⇄ Business productivity
Azure Active Directory to Gainsight integration — real-time, two-way sync
Keep Azure Active Directory and Gainsight in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
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Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Azure Active Directory and Gainsight
Keep the users, groups, and profile details that Gainsight and Azure Active Directory share consistent in real time, so who can work in Gainsight always matches who your directory in Azure Active Directory says belongs there.
Azure Active Directory is where a company records who its people are: their accounts, the groups and roles they hold, and the attributes attached to each one. Gainsight is where a slice of those same people do their work, as agents, members, or seats, and every one of them needs a matching account with the right access. When a directory and a productivity tool are maintained by hand, someone added, moved, or offboarded in one becomes a stale entry in the other within the hour.
Stacksync syncs Person (People), Relationship, CTA (Call to Action), Scorecard Fact in Gainsight with Group memberships, Applications, Service principals, Directory roles in Azure Active Directory bi-directionally and in real time. A user created, renamed, moved between groups, or deactivated in either system updates the matching record in the other within seconds, with field-level mapping and conflict resolution in place of CSV uploads and nightly IT batch jobs.
That matters most at the edges of employment. When both systems agree on who has an account, which groups they belong to, and whether they are still active, granting access on day one and revoking it on the last day stops being a manual checklist that trails the directory.
Common use cases
- 01 Keep Relationship records aligned with a billing system or ERP so multi-product customers map to the correct contracts and invoices.
- 02 Read Timeline Activities and Success Plan objectives into a reporting database for churn, QBR, and CSM-productivity dashboards.
- 03 Provision and deprovision Entra ID Users and Group memberships from an HR system of record so account enablement follows employment status.
- 04 Sync manager, department, and jobTitle from an HRIS back onto Entra ID User attributes to keep dynamic groups and Conditional Access accurate.
Common sync patterns
Provision access when someone joins
A user added to Azure Active Directory, or moved into a group inside it, gets the matching account or membership created in Gainsight, so a new hire can start working without a separate setup ticket.
Close access when someone leaves
When a user is disabled or removed in Azure Active Directory, their account in Gainsight is deactivated in step, so offboarding shuts down access everywhere instead of leaving a live login behind.
Keep profile attributes current
A person's name, email, department, manager, or phone number corrected in either system updates the other, so the productivity tool shows the same details the directory holds of record.
What you can sync between Azure Active Directory and Gainsight
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Azure Active Directory objects | Gainsight objects | How this pairing syncs | |
|---|---|---|---|
| Service principals /servicePrincipals (enterprise apps) plus appRoleAssignments; read for app inventory and access-posture reporting. | Custom Objects Org-specific MDA tables with the __gc suffix; discoverable via the Describe API so field mappings can be generated automatically. | Service principals is specific to Azure Active Directory and Custom Objects to Gainsight — each maps to any object or custom field on the other side. | |
| Directory roles /directoryRoles and roleManagement assignments; read for privileged-access reviews, with role-assignment writes where the granted scopes permit. | Company Customer/account master in Gainsight CS; two-way synced with CRM and warehouse customer tables to keep ARR, owner, and renewal fields aligned. | Directory roles is specific to Azure Active Directory and Company to Gainsight — each maps to any object or custom field on the other side. | |
| Devices /devices registered or joined to the tenant; typically read-only into asset and security databases. | Person (People) Contacts associated to companies through the Company Person junction; synced two-way with CRM contacts and warehouse person records. | Devices is specific to Azure Active Directory and Person (People) to Gainsight — each maps to any object or custom field on the other side. | |
| Users /users in Microsoft Graph; synced two-way — profile attributes, accountEnabled, and assignedLicenses are read out while provisioning writes (create, update, disable, delete) are pushed back. | Relationship Sub-units within a company for multi-product or multi-team accounts; synced so each maps to the right contract in billing or an ERP. | Users is specific to Azure Active Directory and Relationship to Gainsight — each maps to any object or custom field on the other side. | |
| Groups /groups covering security and Microsoft 365 groups; created, updated, and deleted through Graph, and read into warehouses for entitlement reporting. | CTA (Call to Action) Risk and expansion alerts that drive CSM plays; often synced to ticketing or project tools so follow-up work is tracked where teams operate. | Groups is specific to Azure Active Directory and CTA (Call to Action) to Gainsight — each maps to any object or custom field on the other side. | |
| Group memberships Member and owner relationships on /groups/{id}/members; added and removed via the $ref endpoint and tracked for changes with delta query on $select=members. | Scorecard Fact Health scores and measures per Company or Relationship; usage metrics from a warehouse are written in so scores reflect live telemetry. | Group memberships is specific to Azure Active Directory and Scorecard Fact to Gainsight — each maps to any object or custom field on the other side. |
How changes propagate between Azure Active Directory and Gainsight
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Azure Active Directory Gainsight Sub-second propagation
DetectionAzure Active Directory notifies Stacksync of record changes through webhook events. Microsoft Graph delta query (deltaLink tokens returning only changed users and groups, with @removed deletions) paired with change-notification.
DeliveryEach detected change is written to Gainsight through its API, with automatic retries and rate-limit backoff.
Gainsight Azure Active Directory Interval-based propagation
DetectionStacksync polls Gainsight for changes on an incremental schedule, reading only records changed since the previous pass. Polling on the ModifiedDate (GS Modified Date) system field, which is filterable and sortable on every object.
DeliveryEach detected change is written to Azure Active Directory through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Azure Active Directory: Resource-unit throttling: roughly 8,000 ResourceUnits per 10 seconds per app for reads on tenants over 500 users, writes near 3,000 requests per 2.5 minutes; 429 responses include a Retry-After header.
- Gainsight: Synchronous APIs are capped near 100 calls/min and 50,000/day; the asynchronous Bulk API allows 10 calls/hour and 100/day. Both are fixed-window limits, and the applicable per-hour and per-day limits are returned in the x-ratelimit-limit response header.
What ships with Azure Active Directory ⇄ Gainsight
Connect Azure Active Directory and Gainsight for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Azure Active Directory–Gainsight connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Azure Active Directory or Gainsight data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Azure Active Directory or Gainsight record.
Observability
Monitoring
Track your Azure Active Directory ⇄ Gainsight sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Azure Active Directory and Gainsight.
How the Azure Active Directory and Gainsight connectors work
Azure Active Directory
- Integration surface
- Microsoft Graph REST API (v1.0)
- Authentication
- OAuth 2.0 via the Microsoft identity platform using an Entra ID app registration; app-only (client credentials) or delegated flows, with directory scopes such as User.ReadWrite.All and Group.ReadWrite.All requiring tenant admin consent
- Change detection
- Microsoft Graph delta query (deltaLink tokens returning only changed users and groups, with @removed deletions) paired with change-notification webhook subscriptions for near-real-time push
- Capabilities
- read · write · webhooks
- Rate limits
- Resource-unit throttling: roughly 8,000 ResourceUnits per 10 seconds per app for reads on tenants over 500 users, writes near 3,000 requests per 2.5 minutes; 429 responses include a Retry-After header
Gainsight
- Integration surface
- REST APIs (per-object) and asynchronous Bulk REST API
- Authentication
- API access key passed in the 'accesskey' request header (non-expiring), generated by a Gainsight admin; M2M OAuth (Client ID/Secret) is also supported
- Change detection
- Polling on the ModifiedDate (GS Modified Date) system field, which is filterable and sortable on every object; Rules Engine Real-Time Rules can optionally push specific object events (e.g., a Company stage change) to an external endpoint
- Capabilities
- read · write
- Rate limits
- Synchronous APIs are capped near 100 calls/min and 50,000/day; the asynchronous Bulk API allows 10 calls/hour and 100/day. Both are fixed-window limits, and the applicable per-hour and per-day limits are returned in the x-ratelimit-limit response header.
How it works
How to connect Azure Active Directory to Gainsight — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Azure Active Directory and Gainsight with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Azure Active Directory
connected
Gainsight
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Azure Active Directory and Gainsight objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Azure Active Directory ⇄ GainsightCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Azure Active Directory GainsightCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Azure Active Directory and Gainsight integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Azure Active Directory and Gainsight: authenticate both systems, choose the objects to sync (such as Azure Active Directory's Service principals and Directory roles), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Yes — Stacksync ships production-grade connectors for both Azure Active Directory and Gainsight. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Azure Active Directory: Microsoft Graph delta query (deltaLink tokens returning only changed users and groups, with @removed deletions) paired with change-notification webhook subscriptions for near-real-time push. On Gainsight: Polling on the ModifiedDate (GS Modified Date) system field, which is filterable and sortable on every object; Rules Engine Real-Time Rules can optionally push specific object events (e.g., a Company stage change) to an external endpoint. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the Gainsight side: Person (People), Relationship, CTA (Call to Action), Scorecard Fact, plus custom fields where Gainsight exposes them. On the Azure Active Directory side: Group memberships, Applications, Service principals, Directory roles. Stacksync auto-detects both schemas and converts types between the two systems.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
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Common patterns for Azure Active Directory and Gainsight: Provision access when someone joins; Close access when someone leaves; Keep profile attributes current. A user added to Azure Active Directory, or moved into a group inside it, gets the matching account or membership created in Gainsight, so a new hire can start working without a separate setup ticket.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 509 integrations available for Azure Active Directory and Gainsight.
Popular · 7 of 509
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Azure Active Directory ⇄ Front -
Azure Active Directory ⇄ SendGrid -
Azure Active Directory ⇄ Twilio - Gainsight ⇄ Active Directory
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Gainsight ⇄ Okta -
Gainsight ⇄ Onelogin -
Gainsight ⇄ Auth0
No integrations match .
