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CRM ⇄ E-commerce

Affinity to Shipwire integration — real-time, two-way sync

Keep Affinity and Shipwire in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Affinity and Shipwire

Keep the customers and orders that Affinity and Shipwire share aligned in real time, so sales works from live purchase history and the store works from current account details.

Affinity holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Shipwire runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Opportunities, Field Values, Notes, Interactions in Affinity to Stock, Receivings, Returns, Purchase Orders in Shipwire with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Sync notes and reminders into project or task systems used outside the deal team.
  • 02 Mirror deal-flow lists into a warehouse or BI tool for pipeline and portfolio reporting.
  • 03 Push Products, kits, and their dimensions and pricing from a PIM or ERP into the Shipwire catalog and keep SKUs aligned.
  • 04 Read Stock levels per warehouse into an operational database or storefront so availability and backorder state reflect real inventory.

Common sync patterns

Contact and address details stay consistent

An email, phone, or shipping and billing address corrected in either system updates the other, so the next order and the next outreach both use current information.

Where Affinity segments customers: status travels to the store record

Lifecycle stage, tier, or account owner set in Affinity syncs onto the customer record in Shipwire, so the buying side can act on how the relationship is classified.

Where both keep product records: catalog and CRM products aligned

Where Affinity tracks products or line items and Shipwire holds the catalog, shared items are matched on SKU so quotes, deals, and orders reference the same products.

What you can sync between Affinity and Shipwire

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Affinity objects Shipwire objects How this pairing syncs
Interactions Automatically captured emails and meetings, read for activity reporting. Trackings Shipment tracking numbers and carrier status returned as an Order subresource and surfaced through tracking.created, tracking.updated, and tracking.delivered webhook topics. Interactions is specific to Affinity and Trackings to Shipwire — each maps to any object or custom field on the other side.
Reminders Follow-up tasks associated with people and organizations. Rates Shipping cost quotes for a cart or order; read-only, called at checkout time to estimate carrier costs rather than synced as stored records. Reminders is specific to Affinity and Rates to Shipwire — each maps to any object or custom field on the other side.
Lists Pipelines (deal flow, fundraising, portfolio) that structure most Affinity data; syncs usually target a specific list. Orders B2C fulfillment orders (create, update, cancel, get) with item, hold, routing, and tracking subresources; typically written from a storefront or ERP and synced back with status and trackings. Lists is specific to Affinity and Orders to Shipwire — each maps to any object or custom field on the other side.
List Entries The membership of a person, organization, or opportunity on a list, carrying its list-specific fields. Products Catalog SKUs including kits, virtual kits, and marketplace products; created and edited via API, commonly mastered in a PIM or ERP and pushed into Shipwire with dimensions and pricing. List Entries is specific to Affinity and Products to Shipwire — each maps to any object or custom field on the other side.
Persons Contact records enriched with relationship intelligence, synced with CRMs and outreach tools. Stock Real-time per-warehouse inventory levels; read-only, pulled into a database or storefront so availability reflects on-hand and backordered quantities. Persons is specific to Affinity and Stock to Shipwire — each maps to any object or custom field on the other side.
Organizations Company records matched to accounts in other systems by domain. Receivings Inbound advance ship notices (ASNs) from suppliers; created and updated via API and reconciled against Purchase Orders as inventory arrives at a warehouse. Organizations is specific to Affinity and Receivings to Shipwire — each maps to any object or custom field on the other side.

How changes propagate between Affinity and Shipwire

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Affinity Shipwire Sub-second propagation

DetectionAffinity notifies Stacksync of record changes through webhook events. Webhook subscriptions for record events, supplemented by polling.

DeliveryEach detected change is written to Shipwire through its API, with automatic retries and rate-limit backoff.

Shipwire Affinity Sub-second propagation

DetectionShipwire notifies Stacksync of record changes through webhook events. Webhooks (HMAC-SHA256 signed, near real-time) on order, tracking, stock, receiving, return, and product topics.

DeliveryEach detected change is written to Affinity through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Affinity: Subject to the platform's published API rate limits.
  • Shipwire: No published per-second request cap; list responses page at 20 items (recommended max ~200) and webhook payloads carry at most 20 items per resource, so large records must be paged via the response next links.
What ships with Affinity ⇄ Shipwire

Connect Affinity and Shipwire for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Affinity–Shipwire connection.

Real-time

Two-way sync

Changes in Affinity or Shipwire instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Affinity or Shipwire data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Affinity or Shipwire record.

Observability

Monitoring

Track your Affinity ⇄ Shipwire sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Affinity and Shipwire.

How the Affinity and Shipwire connectors work

Affinity

Integration surface
REST API
Authentication
API key
Change detection
Webhook subscriptions for record events, supplemented by polling
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's published API rate limits

Shipwire

Integration surface
REST API (v3)
Authentication
Bearer token sent as `Authorization: ShipwireKey <token>`; up to two keys are generated per account on the Users and Roles page, refreshable/expirable, over HTTPS only (separate sandbox at api.beta.shipwire.com)
Change detection
Webhooks (HMAC-SHA256 signed, near real-time) on order, tracking, stock, receiving, return, and product topics; polling the list endpoints as a fallback (no CDC/log stream)
Capabilities
read · write · webhooks
Rate limits
No published per-second request cap; list responses page at 20 items (recommended max ~200) and webhook payloads carry at most 20 items per resource, so large records must be paged via the response next links.
How it works

How to connect Affinity to Shipwire — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Affinity and Shipwire with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Affinity connected
    Shipwire connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Affinity and Shipwire objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Affinity ⇄ Shipwire
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Affinity Shipwire
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Affinity and Shipwire integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 470 integrations available for Affinity and Shipwire.

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