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CRM ⇄ E-commerce

Affinity to Channelengine integration — real-time, two-way sync

Keep Affinity and Channelengine in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Affinity and Channelengine

Keep the customers and orders that Affinity and Channelengine share aligned in real time, so sales works from live purchase history and the store works from current account details.

Affinity holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Channelengine runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Field Values, Notes, Interactions, Reminders in Affinity to Order documents, Orders, Products (product content), Offers (price and stock) in Channelengine with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Push enrichment data computed elsewhere into Affinity field values on list entries.
  • 02 Keep introductions and relationship data from Affinity aligned with outreach tools used by the team.
  • 03 Pull new marketplace orders with GET /v2/orders/new into an ERP or OMS and acknowledge them so fulfillment runs from the system of record.
  • 04 Write Shipments with tracking back to ChannelEngine when the warehouse or ERP marks an order shipped, so each marketplace notifies the buyer.

Common sync patterns

Contact and address details stay consistent

An email, phone, or shipping and billing address corrected in either system updates the other, so the next order and the next outreach both use current information.

Where Affinity segments customers: status travels to the store record

Lifecycle stage, tier, or account owner set in Affinity syncs onto the customer record in Channelengine, so the buying side can act on how the relationship is classified.

Where both keep product records: catalog and CRM products aligned

Where Affinity tracks products or line items and Channelengine holds the catalog, shared items are matched on SKU so quotes, deals, and orders reference the same products.

What you can sync between Affinity and Channelengine

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Affinity objects Channelengine objects How this pairing syncs
List Entries The membership of a person, organization, or opportunity on a list, carrying its list-specific fields. Orders Marketplace and merchant-fulfilled orders; read via GET /v2/orders and GET /v2/orders/new (status NEW), then acknowledged with POST /v2/orders/acknowledge so later shipment, return, and cancellation calls can reference them. List Entries is specific to Affinity and Orders to Channelengine — each maps to any object or custom field on the other side.
Persons Contact records enriched with relationship intelligence, synced with CRMs and outreach tools. Products (product content) Catalog records created and updated via POST /v2/products and deactivated via DELETE; use a parent/child variant model where the parent is a non-purchasable blueprint. Written into ChannelEngine from a PIM, ERP, or database. Persons is specific to Affinity and Products (product content) to Channelengine — each maps to any object or custom field on the other side.
Organizations Company records matched to accounts in other systems by domain. Offers (price and stock) Price and stock updates via PUT /v2/offer/stock and the offers endpoints; separate from product content so fast-changing stock can be pushed often, and supports bulk updates across stock locations. Organizations is specific to Affinity and Offers (price and stock) to Channelengine — each maps to any object or custom field on the other side.
Opportunities Deal records tracked on lists and synced with pipeline reporting. Shipments Fulfillment records; write with POST /v2/shipments to mark an order shipped with tracking, read with GET /v2/shipments. Pushed back from a warehouse or ERP so marketplaces update the buyer. Opportunities is specific to Affinity and Shipments to Channelengine — each maps to any object or custom field on the other side.
Field Values Custom field data, either global or scoped to a list, mapped field-by-field in syncs. Returns Marketplace- and merchant-initiated returns; read via GET /v2/returns and created with POST /v2/returns. Synced two-way so customer-service and finance systems reconcile with the ERP. Field Values is specific to Affinity and Returns to Channelengine — each maps to any object or custom field on the other side.
Notes Meeting and call notes synced for record-keeping in other systems. Cancellations Order cancellations; create with POST /v2/cancellations and read with GET /v2/cancellations. Written when stock is unavailable and read back for reconciliation. Notes is specific to Affinity and Cancellations to Channelengine — each maps to any object or custom field on the other side.

How changes propagate between Affinity and Channelengine

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Affinity Channelengine Sub-second propagation

DetectionAffinity notifies Stacksync of record changes through webhook events. Webhook subscriptions for record events, supplemented by polling.

DeliveryEach detected change is written to Channelengine through its API, with automatic retries and rate-limit backoff.

Channelengine Affinity Sub-second propagation

DetectionChannelengine notifies Stacksync of record changes through webhook events. Webhooks fire on order creation and on return and shipment/cancellation changes.

DeliveryEach detected change is written to Affinity through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Affinity: Subject to the platform's published API rate limits.
  • Channelengine: Rate limits are per endpoint and returned in headers: x-rate-limit-limit (interval length in minutes), x-rate-limit-remaining, and retry-after (seconds to wait); e.g. POST /v2/supportorder allows 3 calls per minute.
What ships with Affinity ⇄ Channelengine

Connect Affinity and Channelengine for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Affinity–Channelengine connection.

Real-time

Two-way sync

Changes in Affinity or Channelengine instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Affinity or Channelengine data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Affinity or Channelengine record.

Observability

Monitoring

Track your Affinity ⇄ Channelengine sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Affinity and Channelengine.

How the Affinity and Channelengine connectors work

Affinity

Integration surface
REST API
Authentication
API key
Change detection
Webhook subscriptions for record events, supplemented by polling
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's published API rate limits

Channelengine

Integration surface
REST API (Merchant API v2); per-tenant base URL https://{tenant}.channelengine.net/api
Authentication
API key passed as the 'apikey' parameter; ChannelEngine recommends sending it in a request header rather than the URL because some webservers log full URLs
Change detection
Webhooks fire on order creation and on return and shipment/cancellation changes; product content and offers use change-tracking endpoints (GET /v2/products/data and /v2/products/offers) with an acknowledge pattern that returns only changed records, plus polling GET /v2/orders/new
Capabilities
read · write · webhooks
Rate limits
Rate limits are per endpoint and returned in headers: x-rate-limit-limit (interval length in minutes), x-rate-limit-remaining, and retry-after (seconds to wait); e.g. POST /v2/supportorder allows 3 calls per minute.
How it works

How to connect Affinity to Channelengine — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Affinity and Channelengine with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Affinity connected
    Channelengine connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Affinity and Channelengine objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Affinity ⇄ Channelengine
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Affinity Channelengine
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Affinity and Channelengine integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 375 integrations available for Affinity and Channelengine.

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