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Accounting and finance ⇄ Marketing

Adyen to Bingads integration — real-time, two-way sync

Keep Adyen and Bingads in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Adyen and Bingads

Put revenue reality behind every campaign: Adyen and Bingads share the same customers, contacts, and billing status in real time, in both directions.

Adyen records the money — who pays, how much, and whether they are current; Bingads decides who hears from the business and what they hear. The two overlap wherever the same customers and contacts matter to both, and when that overlap is bridged by CSV exports or an overnight batch, campaigns target on stale billing data and finance works from lists marketing has already changed underneath it.

Stacksync syncs Merchant Accounts, Stores, Users and API Credentials, Webhook Configurations in Adyen with Performance Reports, Campaigns, Ad Groups, Ads in Bingads field by field, in real time, and in both directions. You decide which system owns which fields — finance keeps the revenue and payment truth, marketing keeps consent and engagement — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.

Common use cases

  • 01 Create Adyen Payment Links from an invoicing or billing system and sync each link's paid or expired status back so accounts receivable sees payment without opening the Customer Area.
  • 02 Provision Stores, Users, and API credentials through the Management API from an internal admin app or IdP so new locations and staff get the right Adyen access automatically.
  • 03 Pull performance Reports (campaign, ad group, keyword, geographic) into Postgres or a warehouse to blend Microsoft Advertising spend and conversions with Google Ads, CRM, and revenue data.
  • 04 Import offline conversions - closed-won deals and qualified leads - from a CRM into Microsoft Advertising with ApplyOfflineConversions so automated bidding optimizes on real outcomes.

Common sync patterns

Consent and contact details stay aligned

Email, phone, address, and opt-out flags kept in either system stay consistent in the other, so every send and record honors the latest preferences.

Revenue and billing signals reach the audience

Plan tier, spend, or payment status from Adyen lands on the matching record in Bingads, so segments and targeting reflect who actually pays and how much.

One customer and contact list

Where both systems keep customer or contact records, an edit on either side propagates to the other, ending dual maintenance and the drift it creates.

What you can sync between Adyen and Bingads

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Adyen objects Bingads objects How this pairing syncs
Modifications (Captures, Refunds, Cancels) Actions on an authorized payment via /payments/{pspReference}/captures, /refunds, and /cancels; written to settle, return, or void funds, with results confirmed by CAPTURE and REFUND webhooks. Budgets & Bid Strategies Shared budgets and automated bid strategies (e.g. Maximize Conversions, Target CPA); read and write so finance-approved spend and bids apply to live campaigns. Modifications (Captures, Refunds, Cancels) is specific to Adyen and Budgets & Bid Strategies to Bingads — each maps to any object or custom field on the other side.
Payment Links Hosted payment link objects created through /paymentLinks; created, retrieved, and expired, with paid or expired status reported back through webhooks for accounts-receivable sync. Audiences & Remarketing Lists Remarketing, customer-match, in-market, and similar audiences; read and create/associate to keep audience lists aligned with a CDP or CRM. Payment Links is specific to Adyen and Audiences & Remarketing Lists to Bingads — each maps to any object or custom field on the other side.
Merchant Accounts Company and merchant account entities in the Management API; read and updated to keep account configuration, payment-method settings, and capabilities aligned with internal systems. Conversion Goals & Offline Conversions Conversion goals (read/create) plus ApplyOfflineConversions, which imports offline conversion events (closed deals, qualified leads) back into Microsoft Advertising to inform bidding. Merchant Accounts is specific to Adyen and Conversion Goals & Offline Conversions to Bingads — each maps to any object or custom field on the other side.
Stores Physical and online store entities under a merchant account (Management API); full CRUD, so new locations and their payment-method configuration can be provisioned from an internal admin source. Ad Extensions (Assets) Sitelink, callout, image, call, and other extensions/assets associated to campaigns and ad groups; CRUD via Campaign Management. Stores is specific to Adyen and Ad Extensions (Assets) to Bingads — each maps to any object or custom field on the other side.
Users and API Credentials Customer Area users and API-credential objects managed via the Management API; created, updated, and deprovisioned to keep Adyen access aligned with an IdP or HR source. Accounts, Customers & Users Customer Management hierarchy - accounts, customers, and users - read and managed to mirror agency/MCC-style structure and access into an internal database. Users and API Credentials is specific to Adyen and Accounts, Customers & Users to Bingads — each maps to any object or custom field on the other side.
Webhook Configurations Per-company or per-merchant webhook subscriptions (Management API); created, listed, and updated to control which events Adyen sends and to which endpoint and HMAC key. Performance Reports Campaign, ad group, keyword, geographic, and audience performance via the asynchronous Reporting service (submit, poll, download); read-only spend and conversion data. Webhook Configurations is specific to Adyen and Performance Reports to Bingads — each maps to any object or custom field on the other side.

How changes propagate between Adyen and Bingads

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Adyen Bingads Sub-second propagation

DetectionAdyen notifies Stacksync of record changes through webhook events. Standard webhooks for payment events (AUTHORISATION, CAPTURE, REFUND, CHARGEBACK, and more) plus Management, Balance Platform, and report webhooks.

DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.

Bingads Adyen Interval-based propagation

DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.

DeliveryEach detected change is written to Adyen through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Adyen: Adyen does not publish fixed numeric rate limits; excessive requests return HTTP 429, and the Management API reports 'too many requests' in the error detail. Adyen recommends exponential backoff, and no rate-limit response headers are documented.
  • Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
What ships with Adyen ⇄ Bingads

Connect Adyen and Bingads for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Adyen–Bingads connection.

Real-time

Two-way sync

Changes in Adyen or Bingads instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Adyen or Bingads data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Adyen or Bingads record.

Observability

Monitoring

Track your Adyen ⇄ Bingads sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Adyen and Bingads.

How the Adyen and Bingads connectors work

Adyen

Integration surface
REST APIs on adyen.com - Checkout (/checkout/v71), Management (/v3), Balance Platform / Configuration, Transfers, Payouts, and Reports, with standard webhooks for events
Authentication
API key in the X-API-Key header per web service or Balance Platform user (primary for Checkout, Management, and Balance Platform); Basic auth for classic web-service users; OAuth 2.0 for partner integrations; client keys are client-side only
Change detection
Standard webhooks for payment events (AUTHORISATION, CAPTURE, REFUND, CHARGEBACK, and more) plus Management, Balance Platform, and report webhooks; all HMAC-signed and acknowledged with a 2xx within about 10 seconds. No database-style CDC; historical transactions come from Settlement Detail Reports
Capabilities
read · write · webhooks
Rate limits
Adyen does not publish fixed numeric rate limits; excessive requests return HTTP 429, and the Management API reports 'too many requests' in the error detail. Adyen recommends exponential backoff, and no rate-limit response headers are documented.

Bingads

Integration surface
SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
Authentication
OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
Change detection
No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
Capabilities
read · write
Rate limits
Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
How it works

How to connect Adyen to Bingads — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Adyen and Bingads with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Adyen connected
    Bingads connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Adyen and Bingads objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Adyen ⇄ Bingads
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Adyen Bingads
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Adyen and Bingads integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
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→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 459 integrations available for Adyen and Bingads.

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