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Accounting and finance ⇄ Marketing

Adyen to Rollworks integration — real-time, two-way sync

Keep Adyen and Rollworks in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Adyen and Rollworks

Put revenue reality behind every campaign: Adyen and Rollworks share the same customers, contacts, and billing status in real time, in both directions.

Adyen records the money — who pays, how much, and whether they are current; Rollworks decides who hears from the business and what they hear. The two overlap wherever the same customers and contacts matter to both, and when that overlap is bridged by CSV exports or an overnight batch, campaigns target on stale billing data and finance works from lists marketing has already changed underneath it.

Stacksync syncs Payment Links, Merchant Accounts, Stores, Users and API Credentials in Adyen with Accounts (TAL Items), Audience Segments, Campaigns, Ad Groups and Ads in Rollworks field by field, in real time, and in both directions. You decide which system owns which fields — finance keeps the revenue and payment truth, marketing keeps consent and engagement — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.

Common use cases

  • 01 Ingest AUTHORISATION, CAPTURE, REFUND, and CHARGEBACK webhooks into Postgres or a warehouse so finance reconciles Adyen settlements against orders in an ERP without manual report exports.
  • 02 Trigger a capture, refund, or cancel on an Adyen payment when an order's state changes in a CRM, OMS, or ERP, and write the returned pspReference and status back onto the record.
  • 03 Create and edit Prospecting v2 Campaigns and Ad Groups programmatically so budgets and targeting stay in step with an internal planning system.
  • 04 Consolidate account-level ad engagement by domain into a reporting database to join RollWorks spend against CRM Opportunities.

Common sync patterns

Where Adyen tracks lifecycle state: keep Rollworks current

Trial, renewal, churn, or payment state from Adyen updates the contact in Rollworks, so lifecycle campaigns and audience suppression run on current billing reality.

Consent and contact details stay aligned

Email, phone, address, and opt-out flags kept in either system stay consistent in the other, so every send and record honors the latest preferences.

Revenue and billing signals reach the audience

Plan tier, spend, or payment status from Adyen lands on the matching record in Rollworks, so segments and targeting reflect who actually pays and how much.

What you can sync between Adyen and Rollworks

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Adyen objects Rollworks objects How this pairing syncs
Modifications (Captures, Refunds, Cancels) Actions on an authorized payment via /payments/{pspReference}/captures, /refunds, and /cancels; written to settle, return, or void funds, with results confirmed by CAPTURE and REFUND webhooks. Audience Segments CRM (email), custom (cookie or ID), and lookalike segments created via /audience/v1/segments; membership is written from a warehouse with a duration of 1 to 540 days. Modifications (Captures, Refunds, Cancels) is specific to Adyen and Audience Segments to Rollworks — each maps to any object or custom field on the other side.
Payment Links Hosted payment link objects created through /paymentLinks; created, retrieved, and expired, with paid or expired status reported back through webhooks for accounts-receivable sync. Campaigns Prospecting v2 campaigns running on Web and LinkedIn with budget, KPI, and flight settings; created and edited via API and read back for status and pacing. Payment Links is specific to Adyen and Campaigns to Rollworks — each maps to any object or custom field on the other side.
Merchant Accounts Company and merchant account entities in the Management API; read and updated to keep account configuration, payment-method settings, and capabilities aligned with internal systems. Ad Groups and Ads Campaign subdivisions carrying attribute, contextual, geo, and device targeting plus creative; read and written to keep targeting aligned with an internal planning system. Merchant Accounts is specific to Adyen and Ad Groups and Ads to Rollworks — each maps to any object or custom field on the other side.
Stores Physical and online store entities under a merchant account (Management API); full CRUD, so new locations and their payment-method configuration can be provisioned from an internal admin source. Reporting and Attribution Delivery and attribution metrics (impressions, clicks, cost, conversions, view-throughs) from the GraphQL Reporting API; read-only, aggregated by campaign, ad, and account domain. Stores is specific to Adyen and Reporting and Attribution to Rollworks — each maps to any object or custom field on the other side.
Users and API Credentials Customer Area users and API-credential objects managed via the Management API; created, updated, and deprovisioned to keep Adyen access aligned with an IdP or HR source. Target Account Lists Named lists of B2B accounts for ABM; managed through /audience/v1/target_accounts so a CRM or warehouse can push and reconcile the accounts RollWorks advertises against. Users and API Credentials is specific to Adyen and Target Account Lists to Rollworks — each maps to any object or custom field on the other side.
Webhook Configurations Per-company or per-merchant webhook subscriptions (Management API); created, listed, and updated to control which events Adyen sends and to which endpoint and HMAC key. Account Tiers Groups within a Target Account List; an account belongs to only one tier per list, so tier assignments are written from source-of-truth data to drive tiered targeting. Webhook Configurations is specific to Adyen and Account Tiers to Rollworks — each maps to any object or custom field on the other side.

How changes propagate between Adyen and Rollworks

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Adyen Rollworks Sub-second propagation

DetectionAdyen notifies Stacksync of record changes through webhook events. Standard webhooks for payment events (AUTHORISATION, CAPTURE, REFUND, CHARGEBACK, and more) plus Management, Balance Platform, and report webhooks.

DeliveryEach detected change is written to Rollworks through its API, with automatic retries and rate-limit backoff.

Rollworks Adyen Interval-based propagation

DetectionStacksync polls Rollworks for changes on an incremental schedule, reading only records changed since the previous pass. Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule.

DeliveryEach detected change is written to Adyen through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Adyen: Adyen does not publish fixed numeric rate limits; excessive requests return HTTP 429, and the Management API reports 'too many requests' in the error detail. Adyen recommends exponential backoff, and no rate-limit response headers are documented.
  • Rollworks: NextRoll does not publish explicit rate limits; access tokens expire 24 hours after issue and refresh tokens rotate on use, so long-running syncs must keep refreshing credentials.
What ships with Adyen ⇄ Rollworks

Connect Adyen and Rollworks for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Adyen–Rollworks connection.

Real-time

Two-way sync

Changes in Adyen or Rollworks instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Adyen or Rollworks data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Adyen or Rollworks record.

Observability

Monitoring

Track your Adyen ⇄ Rollworks sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Adyen and Rollworks.

How the Adyen and Rollworks connectors work

Adyen

Integration surface
REST APIs on adyen.com - Checkout (/checkout/v71), Management (/v3), Balance Platform / Configuration, Transfers, Payouts, and Reports, with standard webhooks for events
Authentication
API key in the X-API-Key header per web service or Balance Platform user (primary for Checkout, Management, and Balance Platform); Basic auth for classic web-service users; OAuth 2.0 for partner integrations; client keys are client-side only
Change detection
Standard webhooks for payment events (AUTHORISATION, CAPTURE, REFUND, CHARGEBACK, and more) plus Management, Balance Platform, and report webhooks; all HMAC-signed and acknowledged with a 2xx within about 10 seconds. No database-style CDC; historical transactions come from Settlement Detail Reports
Capabilities
read · write · webhooks
Rate limits
Adyen does not publish fixed numeric rate limits; excessive requests return HTTP 429, and the Management API reports 'too many requests' in the error detail. Adyen recommends exponential backoff, and no rate-limit response headers are documented.

Rollworks

Integration surface
REST APIs (Audience, Prospecting v2) plus a GraphQL Reporting API
Authentication
OAuth 2.0 via NextRoll (Authorization Code grant, Bearer tokens per RFC 6749/6750); Personal Access Tokens supported for server-side scripts
Change detection
Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule; no change webhooks or CDC feed is published
Capabilities
read · write
Rate limits
NextRoll does not publish explicit rate limits; access tokens expire 24 hours after issue and refresh tokens rotate on use, so long-running syncs must keep refreshing credentials.
How it works

How to connect Adyen to Rollworks — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Adyen and Rollworks with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Adyen connected
    Rollworks connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Adyen and Rollworks objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Adyen ⇄ Rollworks
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Adyen Rollworks
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Adyen and Rollworks integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 365 integrations available for Adyen and Rollworks.

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