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CRM / Data warehouse

HubSpot and MotherDuck integration — two-way sync

Keep supported HubSpot and MotherDuck records aligned with two-way data sync. Give each team access to current data while controlling which system can update each field.

  • Field mappings and sync direction under your control
  • Inspect and resolve record errors in one dashboard
Two-way sync for supported objects
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Example workflow

Company reporting workflow

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

Starting eventA change involving HubSpot Company or the proposed company table in MotherDuck needs a defined result in the other system.

  1. Start with HubSpot Company and the proposed company table in MotherDuck. Use the record-matching and field-ownership rules from your mapping worksheet.

  2. Resolve parent organizations, business units, and currency references before dependent transactions.

  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

What to verifyUse two organizations with similar names and one with multiple business units. Verify that an update reaches the intended entity only.

Review records and field ownership

Mapping essentials

Records and field ownership

Match records by stable IDs and assign an owner for each field. The record notes identify the coverage to check.

Download the mapping worksheet

CSV · No email required

Example record relationships between HubSpot and MotherDuck
HubSpot recordMotherDuck recordRecord matchingField ownership
CompanyDocumented record: SupportedReporting datasetProposed company tableProposed table; choose its name and schema.Retain the source company ID and the destination customer/company ID. Separate legal entities, subsidiaries, and business units; a shared name or web domain is insufficient.Assign ownership separately for relationship details and finance-controlled billing details.
ContactDocumented record: SupportedReporting datasetProposed contact tableProposed table; choose its name and schema.Use a stable person/contact ID and an explicit cross-system lookup. Email can change and can be shared, so treat it as a matching clue rather than a universal key.Keep consent and communication preferences under an agreed authority; a general contact update must not silently resubscribe someone.
DealDocumented record: SupportedReporting datasetProposed deal or opportunity tableProposed table; choose its name and schema.Keep the opportunity/deal ID separate from any later order or invoice ID.The sales process owns qualification and stage changes; downstream financial records have their own state and approval rules.

Use writable fields from the connected accounts. Keep read-only values one-way and define deletion handling separately.

Why teams connect HubSpot and MotherDuck

Put your HubSpot and MotherDuck data to work

Start with the work your team needs to complete: keep records up to date, make operational data available for reporting, or move data to a new system. Choose one HubSpot and MotherDuck workflow to test, define what success looks like, and decide who handles failed updates.

  • Push product signup and usage events into HubSpot contact properties to drive lifecycle marketing segmentation.

  • Write warehouse-computed lead and account scores back to HubSpot properties on a schedule or in near real time.

  • Land CRM and operational database records in MotherDuck so a small team gets warehouse-style analytics without cluster management

  • Sync modeled MotherDuck tables outward to operational tools for activation

What records can you sync?

Start with the records your workflow needs. Check each system’s read and write requirements before mapping fields.

HubSpot

Read and write support varies by record

Record types covered in the setup guide

Record typesCoverage and requirements
  • Contact
  • Company
  • Deal
  • Line Item
  • Product
  • Ticket
  • Quote
  • Goal
  • Owner
  • Pipeline
  • Stages
  • Audit
  • Subscriptions
  • HubDB
  • Forms
  • Calls
  • Communications
  • Emails
  • Meetings
  • Notes
  • Post Mail
  • Tasks
  • Marketing Emails
  • Invoices
  • Attachments
  • Custom objects (all)
  • Associations
  • Users
  • Services
  • Listings
  • Courses
  • Appointments
  • Commerce Payments
  • Email Events
  • Property History
✅ Supported. Confirm field permissions and sync direction.
  • Campaigns
🕘 Coming soon. Confirm field permissions and sync direction.
  • Feedback Submissions
❌ Not supported. Confirm field permissions and sync direction.

Read the HubSpot connector guide

MotherDuck

Read and write support varies by record

Record types covered in the setup guide

Record typesCoverage and requirements
  • Tables (confirm coverage)
See connector requirements. Confirm field permissions and sync direction.

Read the MotherDuck connector guide

Connection essentials

Review how each system connects, detects changes, and permits access to your records.

View setup requirements and limits
Connection requirementHubSpotMotherDuck
Integration interfaceREST API (CRM v3)SQL through DuckDB clients and drivers using a MotherDuck (md:) connection
AuthenticationOAuthAccess token created in MotherDuck
Change detectionRecord updates and association changes need separate validation.The saved Stacksync guide does not specify the change-detection mechanism.
Read accessAvailable for supported recordsAvailable for supported records
Write accessAvailable for supported recordsAvailable for supported records

Enterprise controls

Security and control for your integrations

Explore security controls

Compliance and data transfers

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

  • SOC 2 Type II
  • ISO 27001
  • HIPAA BAA
  • GDPR
  • CCPA
  • DPF US-EU-UK-CH

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Record-level recovery

Inspect sync errors and use retry and revert controls to resolve failed updates.

Read the recovery guide

Implementation

Technical reference

Review setup, record relationships, testing, and recovery for your implementation.

Authentication, permissions and API limits

Connection requirements and limits

HubSpot
Integration interface
REST API (CRM v3)
Authentication
OAuth (choose HubSpot account and authorize Stacksync); requires a HubSpot 'Super Admin' to grant access; optional "Grant access to sensitive fields" checkbox for sensitive/highly sensitive fields
Change detection
Record updates and association changes need separate validation. Association detection uses full scans unless Associations CDC Boost is configured for an eligible account.
Read access
Available for supported records
Write access
Available for supported records
Setup requirements
  • Have a HubSpot Super Admin authorize Stacksync through the account connection flow.
  • Include association tables when relationships between records are needed. Configure Associations CDC Boost separately when eligible.
Limitations to check
  • Custom objects require an eligible HubSpot plan. Custom id properties that collide with native record IDs are excluded from sync.
  • Associations CDC Boost requires setup and is unavailable on Free and Starter accounts; association timing can differ from ordinary records.
Technical documentation

Documentation reviewed 2026-09-15. Check the linked guides for current account and record requirements.

HubSpot setup guide
MotherDuck
Integration interface
SQL through DuckDB clients and drivers using a MotherDuck (md:) connection
Authentication
Access token created in MotherDuck (Settings > General > Create Token), pasted into Stacksync; database name and schema configurable if not using defaults
Change detection
The saved Stacksync guide does not specify the change-detection mechanism. Confirm it for the selected objects.
Read access
Available for supported records
Write access
Available for supported records
Setup requirements
  • Generate a MotherDuck access token in Settings > General and enter it in the Stacksync connection form.
  • Specify the intended database and schema and confirm read/write coverage for the selected tables.
Limitations to check
  • Two-way sync is documented at connector level. Confirm table eligibility, writable columns, and the change-detection interval during setup.
Technical documentation

Documentation reviewed 2026-09-15. Check the linked guides for current account and record requirements.

MotherDuck setup guide

Prepare HubSpot and MotherDuck access

Set up both accounts before testing the mapping. Use test records where available, and identify the account administrator who can approve access and help resolve setup errors.

HubSpot setup checklist
  • Have a HubSpot Super Admin authorize Stacksync through the account connection flow.
  • Include association tables when relationships between records are needed. Configure Associations CDC Boost separately when eligible.

Setup guides: Authorize HubSpot

MotherDuck setup checklist
  • Generate a MotherDuck access token in Settings > General and enter it in the Stacksync connection form.
  • Specify the intended database and schema and confirm read/write coverage for the selected tables.
Prepare to go live

Record the fields each system can update, the first-load cutoff, both record IDs, the expected update delay, and who handles errors. Complete the tests before production before expanding to more records.

Use the HubSpot and MotherDuck planning worksheet to capture these decisions. Record the access owner in the worksheet and enter credentials only in the connection setup.

See Stacksync in action · Review current pricing

Record identity and field ownership

Keep each record tied to its source ID. Use the references below to choose field owners and preserve relationships between records.

Download the mapping worksheet · CSV, no email required

Reporting dataset

Company / Proposed company table in MotherDuck (choose its name)

Plan a company dataset while preserving its source meaning.

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

HubSpot
Documented record · ✅ Supported
MotherDuck
Your database schema
Record identity
Retain the source company ID and the destination customer/company ID. Separate legal entities, subsidiaries, and business units; a shared name or web domain is insufficient.
Field ownership
Assign ownership separately for relationship details and finance-controlled billing details.

Fields to include

  • Source record ID
  • Legal or display name
  • Business-unit reference
  • Lifecycle status
Record dependencies
Resolve parent organizations, business units, and currency references before dependent transactions.
Validation
Use two organizations with similar names and one with multiple business units. Verify that an update reaches the intended entity only.
Recovery
Repair the cross-system ID relationship before retrying dependent records; do not merge companies solely to remove a sync error.

References: HubSpot: Company documentation

Reporting dataset

Contact / Proposed contact table in MotherDuck (choose its name)

Plan a contact dataset while preserving its source meaning.

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

HubSpot
Documented record · ✅ Supported
MotherDuck
Your database schema
Record identity
Use a stable person/contact ID and an explicit cross-system lookup. Email can change and can be shared, so treat it as a matching clue rather than a universal key.
Field ownership
Keep consent and communication preferences under an agreed authority; a general contact update must not silently resubscribe someone.

Fields to include

  • Source person ID
  • Display name
  • Email address
  • Organization reference
  • Consent state
Record dependencies
Resolve the organization relationship and any owner or consent references required by the destination.
Validation
Test an email change, two records sharing an email, and a person associated with multiple organizations.
Recovery
Hold ambiguous matches for review and reconcile the person ID before retrying; preserve the consent decision already recorded by its owner.

References: HubSpot: Contact documentation

Reporting dataset

Deal / Proposed deal or opportunity table in MotherDuck (choose its name)

Plan a deal or opportunity dataset while preserving its source meaning.

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

HubSpot
Documented record · ✅ Supported
MotherDuck
Your database schema
Record identity
Keep the opportunity/deal ID separate from any later order or invoice ID.
Field ownership
The sales process owns qualification and stage changes; downstream financial records have their own state and approval rules.

Fields to include

  • Source deal ID
  • Stage
  • Amount and currency
  • Expected close date
  • Company reference
Record dependencies
Map the customer and sales pipeline before the opportunity; map stage values deliberately.
Validation
Test a reopened won deal, a stage with no destination equivalent, and an amount using a different currency.
Recovery
Suspend downstream creation for a rejected deal and review whether an order already exists before retrying.

References: HubSpot: Deal documentation

Reporting dataset

Ticket / Proposed support case or ticket table in MotherDuck (choose its name)

Plan a support case or ticket dataset while preserving its source meaning.

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

HubSpot
Documented record · ✅ Supported
MotherDuck
Your database schema
Record identity
Retain the ticket ID and distinguish parent tickets, follow-ups, and merged cases.
Field ownership
Agree which queue controls status and assignee; keep private comments distinct from public replies.

Fields to include

  • Source ticket ID
  • Requester reference
  • Status
  • Priority
  • Assigned team
Record dependencies
Resolve requester, organization, team, and status references before ticket updates.
Validation
Test a merged ticket, a private note, a reopened case, and an attachment with restricted access.
Recovery
Check whether a reply or notification was already sent before replaying ticket actions.

References: HubSpot: Ticket documentation

Reporting dataset

Product / Proposed product or catalog item table in MotherDuck (choose its name)

Plan a product or catalog item dataset while preserving its source meaning.

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

HubSpot
Documented record · ✅ Supported
MotherDuck
Your database schema
Record identity
Distinguish the product ID, variant ID, SKU, and price-list entry; they are not interchangeable keys.
Field ownership
Assign ownership for catalog content, price, and stock separately.

Fields to include

  • Source product ID
  • SKU or variant reference
  • Description
  • Unit of measure
  • Price-list reference
Record dependencies
Resolve units, variants, categories, and applicable price lists before order lines.
Validation
Test two variants of one product, a changed SKU, and a price that applies to only one market or currency.
Recovery
Repair the variant or price-list reference before retrying affected order lines; preserve existing transaction prices.

References: HubSpot: Product documentation

Reporting dataset

Invoices / Proposed customer invoice table in MotherDuck (choose its name)

Plan a customer invoice dataset while preserving its source meaning.

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

HubSpot
Documented record · ✅ Supported
MotherDuck
Your database schema
Record identity
Retain the invoice ID, issuer/legal entity, and original order reference; invoice numbers alone may overlap.
Field ownership
The financial system owns posting and accounting treatment. A posted invoice may need a credit or adjustment process instead of an overwrite.

Fields to include

  • Source invoice ID
  • Customer or supplier reference
  • Line totals
  • Currency
  • Posting/payment status
Record dependencies
Resolve the customer or supplier, account codes, tax, currency, and accounting period before posting.
Validation
Test a posted invoice, a partial payment, tax rounding, and a closed accounting period. Compare financial totals within the same entity and currency.
Recovery
Determine whether a transaction posted before retrying. Follow the approved adjustment process for posted records.

References: HubSpot: Invoices documentation

Compare integration approaches

Use HubSpot Company and MotherDuck Proposed company table in MotherDuck (choose its name) for the first pilot. Verify its identity and permitted direction, then add dependent records only when the acceptance checks pass.

Stacksync managed sync

Best fit
Two-way sync for supported objects. Choose the records, writable fields, and permissions for your workflow.
Operating responsibility
Fits ongoing record synchronization when the required operations are supported. Add workflow steps for approvals or business actions that go beyond copying fields.
Before you choose
Check record matching: Retain the source company ID and the destination customer/company ID. Separate legal entities, subsidiaries, and business units; a shared name or web domain is insufficient. Verify field coverage, deletion handling, and how changes are detected.

Native vendor integration

Best fit
A vendor-built integration may fit if it supports your HubSpot and MotherDuck record types.
Operating responsibility
Can reduce setup for a supported workflow. You may need another method for records or business steps it does not cover.
Before you choose
First check whether either vendor offers this integration. If available, verify Company / Proposed company table in MotherDuck (choose its name), update direction, account tier, and related-record handling.

Custom API or workflow

Best fit
Consider when HubSpot and MotherDuck need a transformation, approval, or action outside a direct record sync.
Operating responsibility
Provides control over business steps; the team owns credentials, version changes, error queues, and reconciliation.
Before you choose
Verify endpoint permissions, pagination, quotas, duplicate detection, and failure recovery.

File or scheduled snapshot

Best fit
Consider for a one-time HubSpot / MotherDuck migration or a reporting need with an explicit freshness window.
Operating responsibility
Can simplify a bounded transfer; later changes and deletion history require another extraction or a separately designed incremental process.
Before you choose
Record the extraction cutoff, source IDs, encoding, date/number formats, and reconciliation totals.

Workflow scenarios and expected results

Company reporting workflow

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

Starting event: A change to the selected Company or Proposed company table in MotherDuck (choose its name) record needs a defined result in the other system.

  1. Start with HubSpot Company and MotherDuck Proposed company table in MotherDuck (choose its name). Use the record-matching and field-ownership rules from your mapping worksheet.
  2. Resolve parent organizations, business units, and currency references before dependent transactions.
  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

Expected result: Use two organizations with similar names and one with multiple business units. Verify that an update reaches the intended entity only.

If it fails: Repair the cross-system ID relationship before retrying dependent records; do not merge companies solely to remove a sync error.

Contact reporting workflow

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

Starting event: A change to the selected Contact or Proposed contact table in MotherDuck (choose its name) record needs a defined result in the other system.

  1. Start with HubSpot Contact and MotherDuck Proposed contact table in MotherDuck (choose its name). Use the record-matching and field-ownership rules from your mapping worksheet.
  2. Resolve the organization relationship and any owner or consent references required by the destination.
  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

Expected result: Test an email change, two records sharing an email, and a person associated with multiple organizations.

If it fails: Hold ambiguous matches for review and reconcile the person ID before retrying; preserve the consent decision already recorded by its owner.

Deal or opportunity reporting workflow

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

Starting event: A change to the selected Deal or Proposed deal or opportunity table in MotherDuck (choose its name) record needs a defined result in the other system.

  1. Start with HubSpot Deal and MotherDuck Proposed deal or opportunity table in MotherDuck (choose its name). Use the record-matching and field-ownership rules from your mapping worksheet.
  2. Map the customer and sales pipeline before the opportunity; map stage values deliberately.
  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

Expected result: Test a reopened won deal, a stage with no destination equivalent, and an amount using a different currency.

If it fails: Suspend downstream creation for a rejected deal and review whether an order already exists before retrying.

Plan the customer lifecycle across HubSpot and MotherDuck

Validate the selected objects and operations even where connector-level direction is documented.

Starting event: A customer-facing change in HubSpot needs operational context in MotherDuck.

  1. Select the relevant Contact or Company records and identify whether the downstream relationship is a person, a company, a deal, or a reporting row.
  2. Define which lifecycle transitions are informative and which should request a downstream action. Keep conversion and merge history connected to stable IDs.
  3. Choose a representative reopened deal, changed contact identity, or reassigned account to test the handoff before expanding.

Expected result: The relationship survives a lifecycle change without creating a duplicate customer or triggering an unintended business action.

If it fails: Inspect merge/conversion history and existing destination records before replaying a lifecycle transition.

Initial load and acceptance testing

Keep both record IDs with the expected and actual result. Reconcile the same filters and time window in each system.

Company / Proposed company table in MotherDuck (choose its name)

Test case

Use two organizations with similar names and one with multiple business units. Verify that an update reaches the intended entity only.

Expected result

The expected company relationship is preserved with no duplicate action or unintended write.

Contact / Proposed contact table in MotherDuck (choose its name)

Test case

Test an email change, two records sharing an email, and a person associated with multiple organizations.

Expected result

The expected contact relationship is preserved with no duplicate action or unintended write.

Deal / Proposed deal or opportunity table in MotherDuck (choose its name)

Test case

Test a reopened won deal, a stage with no destination equivalent, and an amount using a different currency.

Expected result

The expected deal or opportunity relationship is preserved with no duplicate action or unintended write.

Ticket / Proposed support case or ticket table in MotherDuck (choose its name)

Test case

Test a merged ticket, a private note, a reopened case, and an attachment with restricted access.

Expected result

The expected support case or ticket relationship is preserved with no duplicate action or unintended write.

Direction and permissions

Test case

Check that each connected account can read and write the chosen objects. Exercise both directions with a test record before enabling production changes.

Expected result

Only an approved, supported direction and permitted fields are written.

Freshness and reconciliation

Test case

Measure source and destination times for the selected records under normal load and a burst. Reconcile IDs and values using the same filters and cutoff.

Expected result

The process meets its agreed freshness target and reconciliation has no unexplained differences.

Failed updates, retries and recovery

Start with the failed record and the destination error, then inspect the source value, field requirements, and access.

Rejected or repeated company change

Investigate

Inspect HubSpot Company and MotherDuck Proposed company table in MotherDuck (choose its name), their IDs, and the destination error.

Next action

Repair the cross-system ID relationship before retrying dependent records; do not merge companies solely to remove a sync error.

Rejected or repeated contact change

Investigate

Inspect HubSpot Contact and MotherDuck Proposed contact table in MotherDuck (choose its name), their IDs, and the destination error.

Next action

Hold ambiguous matches for review and reconcile the person ID before retrying; preserve the consent decision already recorded by its owner.

Rejected or repeated deal or opportunity change

Investigate

Inspect HubSpot Deal and MotherDuck Proposed deal or opportunity table in MotherDuck (choose its name), their IDs, and the destination error.

Next action

Suspend downstream creation for a rejected deal and review whether an order already exists before retrying.

A record type or update is unavailable

Investigate

Check the HubSpot and MotherDuck connector guides, account permissions, and any operations marked On Request.

Next action

Ask the integration team to confirm a supported way to handle that record. Verify whether it needs connector configuration or a separate workflow step.

Source and destination disagree after a retry

Investigate

Compare current source values, destination validation, identity mappings, and any side effects already completed.

Next action

Stacksync issue retry reads the current source state. Decide the intended state before retrying or reverting; reconcile downstream effects separately.

Read the Stacksync issues dashboard guide for retry and revert behavior.

Change detection and update delivery

How updates move between HubSpot and MotherDuck

See how each system detects changes and which updates the other system can receive. Each direction has its own permissions and record requirements.

HubSpot MotherDuck Timing depends on the connected systems

Detect changesRecord updates and association changes need separate validation. Association detection uses full scans unless Associations CDC Boost is configured for an eligible account.

Apply updatesSelected writable fields update in MotherDuck. Its permissions and validation rules still apply; rejected records can be inspected in the Issues dashboard.

MotherDuck HubSpot Timing depends on the connected systems

Detect changesThe saved Stacksync guide does not specify the change-detection mechanism. Confirm it for the selected objects.

Apply updatesSelected writable fields update in HubSpot. Its permissions and validation rules still apply; rejected records can be inspected in the Issues dashboard.

Update timing and record limits
  • Measure initial-load and ongoing-change latency separately. Source detection, selected objects, account limits, and destination validation determine the observed delay.
  • Associations CDC Boost requires setup and is unavailable on Free and Starter accounts; association timing can differ from ordinary records.
  • Two-way sync is documented at connector level. Confirm table eligibility, writable columns, and the change-detection interval during setup.
FAQ

HubSpot and MotherDuck integration FAQ

Next step

See your workflow in Stacksync

Walk through your HubSpot and MotherDuck records, field mappings, and requirements with an integration engineer.