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Marketing ⇄ Database

Salesforce Marketing Cloud to SAP Hana integration — real-time, two-way sync

Keep Salesforce Marketing Cloud and SAP Hana in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Salesforce Marketing Cloud and SAP Hana

Give your team Salesforce Marketing Cloud's contacts, campaigns, and engagement in SAP Hana: query them with SQL, push audiences built from your own data back to Salesforce Marketing Cloud, and skip the marketing API.

Salesforce Marketing Cloud holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in SAP Hana, hard to get into campaigns without manual exports.

Stacksync mirrors Transactional Sends, Data Extensions, Contacts / Subscribers, Journeys (Journey Builder) from Salesforce Marketing Cloud into Schemas, Sequences, Triggers, System-versioned temporal tables in SAP Hana field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in SAP Hana, from usage, orders, or account status, sync back into Salesforce Marketing Cloud to drive campaigns and ads, with Salesforce Marketing Cloud kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.

Common use cases

  • 01 Detect inserts, updates, and deletes on high-write tables via AFTER triggers or a last-modified column and replicate the deltas downstream near-real-time.
  • 02 Read SYS.TABLES and TABLE_COLUMNS system views to auto-discover schema and generate field mappings when new tables are added to the sync.
  • 03 Land tracking events - Sent, Open, Click, Bounce, Unsubscribe - from the SOAP tracking objects or Automation Studio Data Views into a warehouse table for per-send deliverability reporting.
  • 04 Sync Contacts and Subscriber Key subscription status between Marketing Cloud and a CRM so suppression and opt-in state stay current before the next send.

Common sync patterns

Build audiences from your own data

Segments computed in SAP Hana from product usage, orders, or account status sync into Salesforce Marketing Cloud as lists or audiences, so campaigns and ads target the people your data says they should.

Engagement and results next to the customer

Opens, clicks, sends, RSVPs, or ad activity from Salesforce Marketing Cloud land in SAP Hana beside the matching customer record, ready for reporting and revenue attribution.

React to marketing changes as row changes

A new lead, form fill, or list change in Salesforce Marketing Cloud arrives as a row change in SAP Hana, so scoring, jobs, and notifications run in the tooling your team already uses.

What you can sync between Salesforce Marketing Cloud and SAP Hana

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Salesforce Marketing Cloud objects SAP Hana objects How this pairing syncs
Contacts / Subscribers The contact model keyed by Subscriber Key, holding channel addresses and subscription status; managed through the Contacts API (/contacts/v1/contacts) and the SOAP Subscriber object, and referenced by every send and journey. Sequences Server-generated key values; relevant when writing rows into tables whose identity is assigned HANA-side rather than by the source system. Contacts / Subscribers is specific to Salesforce Marketing Cloud and Sequences to SAP Hana — each maps to any object or custom field on the other side.
Journeys (Journey Builder) Multi-step automated flows read and managed via /interaction/v1/interactions; contacts are injected by firing an entry event to /interaction/v1/events with an EventDefinitionKey and contact data. Triggers AFTER INSERT/UPDATE/DELETE triggers capture changes into a shadow/logging table so updates and deletes are detected near-real-time without full scans. Journeys (Journey Builder) is specific to Salesforce Marketing Cloud and Triggers to SAP Hana — each maps to any object or custom field on the other side.
Content Assets (Content Builder) Emails, templates, images, and reusable content blocks stored in Content Builder and read or written via /asset/v1/content/assets, used to compose the messages a journey or send delivers. System-versioned temporal tables Column store tables with a history table tracking each row's validity period; used to reconstruct update and delete history for change capture. Content Assets (Content Builder) is specific to Salesforce Marketing Cloud and System-versioned temporal tables to SAP Hana — each maps to any object or custom field on the other side.
Automations (Automation Studio) Scheduled or triggered workflows of import, query, extract, and send activities managed via /automation/v1/automations; SQL Query Activities read Data Views and write results into Data Extensions. System views (SYS schema) Catalog and monitoring views such as SYS.TABLES and TABLE_COLUMNS; read to discover schema and auto-generate field mappings for new tables. Automations (Automation Studio) is specific to Salesforce Marketing Cloud and System views (SYS schema) to SAP Hana — each maps to any object or custom field on the other side.
Tracking Events Sent, Open, Click, Bounce, Unsubscribe, and NotSent events retrieved through the SOAP tracking objects (SentEvent, OpenEvent, ClickEvent, BounceEvent) or the Automation Studio Data Views (_Sent, _Open, _Click, _Bounce) - the queryable record of engagement per send. Column store tables HANA's default table type, optimized for analytics; synced two-way as rows over the SQL interface with the primary key driving upserts and delete tracking. Tracking Events is specific to Salesforce Marketing Cloud and Column store tables to SAP Hana — each maps to any object or custom field on the other side.
Transactional Sends Triggered and transactional Email/SMS delivered through the Messaging API (/messaging/v1/email/messages/{key}); the Event Notification Service reports each message's disposition (delivered, bounced, opened, clicked). Row store tables OLTP-oriented tables held fully in memory; read and written the same way through the SAP HANA client for high-write operational tables. Transactional Sends is specific to Salesforce Marketing Cloud and Row store tables to SAP Hana — each maps to any object or custom field on the other side.

How changes propagate between Salesforce Marketing Cloud and SAP Hana

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Salesforce Marketing Cloud SAP Hana Sub-second propagation

DetectionSalesforce Marketing Cloud notifies Stacksync of record changes through webhook events. The Event Notification Service (ENS) issues HTTPS POST callbacks for transactional Email and SMS events (sent, bounce, open, click) once a callback.

DeliveryEach detected change is applied to SAP Hana as a row-level write, with types converted between the two schemas.

SAP Hana Salesforce Marketing Cloud Sub-second propagation

DetectionChanges in SAP Hana are captured at the source via change data capture — no polling loop against its API. Polling on a last-modified timestamp column, or AFTER INSERT/UPDATE/DELETE triggers writing to a shadow table.

DeliveryEach detected change is written to Salesforce Marketing Cloud through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Salesforce Marketing Cloud: Salesforce does not publish fixed numeric REST rate limits; requests are throttled per account and can return HTTP 429, so backoff is advised. SOAP Retrieve returns at most 2,500 records per call and pages via ContinueRequest with the prior RequestID. Bulk Data Extension writes use the async rows API to queue inserts in the background.
  • SAP Hana: No SaaS-style request quota; throughput is bounded by connection limits, statement memory caps, and workload-class admission control (concurrency/memory limits) that share capacity with production queries.
What ships with Salesforce Marketing Cloud ⇄ SAP Hana

Connect Salesforce Marketing Cloud and SAP Hana for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Salesforce Marketing Cloud–SAP Hana connection.

Real-time

Two-way sync

Changes in Salesforce Marketing Cloud or SAP Hana instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Salesforce Marketing Cloud or SAP Hana data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Salesforce Marketing Cloud or SAP Hana record.

Observability

Monitoring

Track your Salesforce Marketing Cloud ⇄ SAP Hana sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Salesforce Marketing Cloud and SAP Hana.

How the Salesforce Marketing Cloud and SAP Hana connectors work

Salesforce Marketing Cloud

Integration surface
Two APIs on tenant-specific endpoints: a REST API (JSON over HTTPS) for Data Extensions, Journeys, Contacts, Content Builder, and Automations, plus a legacy SOAP API (ExactTarget WSDL) for tracking events and bulk Retrieve.
Authentication
OAuth 2.0 via an Installed Package (Client ID + Client Secret). Server-to-server uses the client_credentials grant and web apps use authorization_code, both against {subdomain}.auth.marketingcloudapis.com/v2/token. The 20-minute access token response also returns the account's rest_instance_url and soap_instance_url.
Change detection
The Event Notification Service (ENS) issues HTTPS POST callbacks for transactional Email and SMS events (sent, bounce, open, click) once a callback URL and subscription are registered and verified. There is no general data-change feed, so Data Extension and Data View syncs poll by date fields.
Capabilities
read · write · webhooks
Rate limits
Salesforce does not publish fixed numeric REST rate limits; requests are throttled per account and can return HTTP 429, so backoff is advised. SOAP Retrieve returns at most 2,500 records per call and pages via ContinueRequest with the prior RequestID. Bulk Data Extension writes use the async rows API to queue inserts in the background.

SAP Hana

Integration surface
SQL over the SAP HANA client (JDBC/ODBC drivers); OData/REST via XS for app-layer access
Authentication
Dedicated database user credentials over an encrypted TLS connection (password sent hashed); Kerberos, SAML, JWT, and X.509 certificate authentication are also supported. SAP HANA Cloud enforces TLS and IP allowlisting.
Change detection
Polling on a last-modified timestamp column, or AFTER INSERT/UPDATE/DELETE triggers writing to a shadow table; system-versioned temporal tables and SLT/SDI provide trigger- and log-based CDC. No native webhooks.
Capabilities
read · write · CDC
Rate limits
No SaaS-style request quota; throughput is bounded by connection limits, statement memory caps, and workload-class admission control (concurrency/memory limits) that share capacity with production queries.
How it works

How to connect Salesforce Marketing Cloud to SAP Hana — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Salesforce Marketing Cloud and SAP Hana with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Salesforce Marketing Cloud connected
    SAP Hana connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Salesforce Marketing Cloud and SAP Hana objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Salesforce Marketing Cloud ⇄ SAP Hana
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Salesforce Marketing Cloud SAP Hana
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Salesforce Marketing Cloud and SAP Hana integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 500 integrations available for Salesforce Marketing Cloud and SAP Hana.

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