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Marketing ⇄ Database

Bingads to SAP Hana integration — real-time, two-way sync

Keep Bingads and SAP Hana in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Bingads and SAP Hana

Give your team Bingads's contacts, campaigns, and engagement in SAP Hana: query them with SQL, push audiences built from your own data back to Bingads, and skip the marketing API.

Bingads holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in SAP Hana, hard to get into campaigns without manual exports.

Stacksync mirrors Budgets & Bid Strategies, Audiences & Remarketing Lists, Conversion Goals & Offline Conversions, Ad Extensions (Assets) from Bingads into Sequences, Triggers, System-versioned temporal tables, System views (SYS schema) in SAP Hana field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in SAP Hana, from usage, orders, or account status, sync back into Bingads to drive campaigns and ads, with Bingads kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.

Common use cases

  • 01 Read SYS.TABLES and TABLE_COLUMNS system views to auto-discover schema and generate field mappings when new tables are added to the sync.
  • 02 Detect inserts, updates, and deletes on high-write tables via AFTER triggers or a last-modified column and replicate the deltas downstream near-real-time.
  • 03 Pull performance Reports (campaign, ad group, keyword, geographic) into Postgres or a warehouse to blend Microsoft Advertising spend and conversions with Google Ads, CRM, and revenue data.
  • 04 Import offline conversions - closed-won deals and qualified leads - from a CRM into Microsoft Advertising with ApplyOfflineConversions so automated bidding optimizes on real outcomes.

Common sync patterns

Engagement and results next to the customer

Opens, clicks, sends, RSVPs, or ad activity from Bingads land in SAP Hana beside the matching customer record, ready for reporting and revenue attribution.

React to marketing changes as row changes

A new lead, form fill, or list change in Bingads arrives as a row change in SAP Hana, so scoring, jobs, and notifications run in the tooling your team already uses.

Keep contact attributes consistent

Lifecycle stage, subscription status, or plan maintained on either side stays current on the other, ending exports and dual data entry.

What you can sync between Bingads and SAP Hana

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Bingads objects SAP Hana objects How this pairing syncs
Keywords & Negative Keywords Bidded keywords and account/campaign/ad-group negative keywords with match types; CRUD, and the Bulk service is recommended for large keyword changes. System views (SYS schema) Catalog and monitoring views such as SYS.TABLES and TABLE_COLUMNS; read to discover schema and auto-generate field mappings for new tables. Keywords & Negative Keywords is specific to Bingads and System views (SYS schema) to SAP Hana — each maps to any object or custom field on the other side.
Budgets & Bid Strategies Shared budgets and automated bid strategies (e.g. Maximize Conversions, Target CPA); read and write so finance-approved spend and bids apply to live campaigns. Column store tables HANA's default table type, optimized for analytics; synced two-way as rows over the SQL interface with the primary key driving upserts and delete tracking. Budgets & Bid Strategies is specific to Bingads and Column store tables to SAP Hana — each maps to any object or custom field on the other side.
Audiences & Remarketing Lists Remarketing, customer-match, in-market, and similar audiences; read and create/associate to keep audience lists aligned with a CDP or CRM. Row store tables OLTP-oriented tables held fully in memory; read and written the same way through the SAP HANA client for high-write operational tables. Audiences & Remarketing Lists is specific to Bingads and Row store tables to SAP Hana — each maps to any object or custom field on the other side.
Conversion Goals & Offline Conversions Conversion goals (read/create) plus ApplyOfflineConversions, which imports offline conversion events (closed deals, qualified leads) back into Microsoft Advertising to inform bidding. Calculation views Modeled analytic views over base tables; read-only sources for pushing aggregated or joined results into a warehouse or downstream app. Conversion Goals & Offline Conversions is specific to Bingads and Calculation views to SAP Hana — each maps to any object or custom field on the other side.
Ad Extensions (Assets) Sitelink, callout, image, call, and other extensions/assets associated to campaigns and ad groups; CRUD via Campaign Management. SQL views Standard database views; read-only projections synced outbound when the source data should not be exposed as raw base tables. Ad Extensions (Assets) is specific to Bingads and SQL views to SAP Hana — each maps to any object or custom field on the other side.
Accounts, Customers & Users Customer Management hierarchy - accounts, customers, and users - read and managed to mirror agency/MCC-style structure and access into an internal database. Schemas Namespaces that group tables and views; the connector targets a schema and enumerates its objects from the catalog to build the sync. Accounts, Customers & Users is specific to Bingads and Schemas to SAP Hana — each maps to any object or custom field on the other side.

How changes propagate between Bingads and SAP Hana

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Bingads SAP Hana Interval-based propagation

DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.

DeliveryEach detected change is applied to SAP Hana as a row-level write, with types converted between the two schemas.

SAP Hana Bingads Sub-second propagation

DetectionChanges in SAP Hana are captured at the source via change data capture — no polling loop against its API. Polling on a last-modified timestamp column, or AFTER INSERT/UPDATE/DELETE triggers writing to a shadow table.

DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
  • SAP Hana: No SaaS-style request quota; throughput is bounded by connection limits, statement memory caps, and workload-class admission control (concurrency/memory limits) that share capacity with production queries.
What ships with Bingads ⇄ SAP Hana

Connect Bingads and SAP Hana for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bingads–SAP Hana connection.

Real-time

Two-way sync

Changes in Bingads or SAP Hana instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Bingads or SAP Hana data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Bingads or SAP Hana record.

Observability

Monitoring

Track your Bingads ⇄ SAP Hana sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Bingads and SAP Hana.

How the Bingads and SAP Hana connectors work

Bingads

Integration surface
SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
Authentication
OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
Change detection
No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
Capabilities
read · write
Rate limits
Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.

SAP Hana

Integration surface
SQL over the SAP HANA client (JDBC/ODBC drivers); OData/REST via XS for app-layer access
Authentication
Dedicated database user credentials over an encrypted TLS connection (password sent hashed); Kerberos, SAML, JWT, and X.509 certificate authentication are also supported. SAP HANA Cloud enforces TLS and IP allowlisting.
Change detection
Polling on a last-modified timestamp column, or AFTER INSERT/UPDATE/DELETE triggers writing to a shadow table; system-versioned temporal tables and SLT/SDI provide trigger- and log-based CDC. No native webhooks.
Capabilities
read · write · CDC
Rate limits
No SaaS-style request quota; throughput is bounded by connection limits, statement memory caps, and workload-class admission control (concurrency/memory limits) that share capacity with production queries.
How it works

How to connect Bingads to SAP Hana — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Bingads and SAP Hana with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Bingads connected
    SAP Hana connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Bingads and SAP Hana objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Bingads ⇄ SAP Hana
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Bingads SAP Hana
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Bingads and SAP Hana integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
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DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 498 integrations available for Bingads and SAP Hana.

Popular · 8 of 498
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