Real-time
Two-way sync
Changes in Rollworks or SAP instantly reflect in both systems. No stale data, no manual imports.
Marketing ⇄ ERP
Rollworks to SAP integration — real-time, two-way sync
Keep Rollworks and SAP in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Rollworks and SAP
Feed the real customer, order, and revenue records from SAP into Rollworks so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.
Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. SAP holds exactly that: Materials (Products), Sales Orders, Purchase Orders, Outbound Deliveries that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.
Stacksync syncs Materials (Products), Sales Orders, Purchase Orders, Outbound Deliveries in SAP with Reporting and Attribution, Target Account Lists, Account Tiers, Accounts (TAL Items) in Rollworks in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Rollworks works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Rollworks flow back onto the record in SAP.
The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.
Common use cases
- 01 Replicate journal entries and billing documents to a warehouse for finance analytics without loading the ERP.
- 02 Keep MES and WMS systems aligned with production orders and goods movements.
- 03 Activate high-intent accounts by writing them into a Target Account List tier when a product or intent signal fires in an operational database.
- 04 Create and edit Prospecting v2 Campaigns and Ad Groups programmatically so budgets and targeting stay in step with an internal planning system.
Common sync patterns
One customer identity across both systems
A person or company's contact details corrected in either system update the other, so marketing and the back office stop maintaining separate versions of the same record.
Lifecycle triggers from back-office events
A first order, a renewal, or a lapsed account recorded in SAP appears in Rollworks within seconds, ready to start or stop a lifecycle campaign.
Where Rollworks captures new people: signups become customer records
Registrations, form fills, or new subscribers in Rollworks create or update the corresponding record in SAP, so the back office sees them without anyone re-keying.
What you can sync between Rollworks and SAP
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Rollworks objects | SAP objects | How this pairing syncs | |
|---|---|---|---|
| Ad Groups and Ads Campaign subdivisions carrying attribute, contextual, geo, and device targeting plus creative; read and written to keep targeting aligned with an internal planning system. | GL Accounts and Journal Entries Financial postings replicated to warehouses for group finance analytics. | Ad Groups and Ads is specific to Rollworks and GL Accounts and Journal Entries to SAP — each maps to any object or custom field on the other side. | |
| Reporting and Attribution Delivery and attribution metrics (impressions, clicks, cost, conversions, view-throughs) from the GraphQL Reporting API; read-only, aggregated by campaign, ad, and account domain. | Production Orders Manufacturing orders exchanged with MES and scheduling systems. | Reporting and Attribution is specific to Rollworks and Production Orders to SAP — each maps to any object or custom field on the other side. | |
| Target Account Lists Named lists of B2B accounts for ABM; managed through /audience/v1/target_accounts so a CRM or warehouse can push and reconcile the accounts RollWorks advertises against. | Inventory / Stock Plant and storage-location quantities synced to storefronts and planning tools. | Target Account Lists is specific to Rollworks and Inventory / Stock to SAP — each maps to any object or custom field on the other side. | |
| Account Tiers Groups within a Target Account List; an account belongs to only one tier per list, so tier assignments are written from source-of-truth data to drive tiered targeting. | Cost Centers Controlling masters read for mapping costs in finance integrations. | Account Tiers is specific to Rollworks and Cost Centers to SAP — each maps to any object or custom field on the other side. | |
| Accounts (TAL Items) Individual accounts identified by domain; added or removed via the tier items endpoint (POST/DELETE) so an operational database can control which domains are targeted. | Business Partners The unified customer and supplier master in S/4HANA, the anchor object for CRM and procurement syncs. | Accounts (TAL Items) is specific to Rollworks and Business Partners to SAP — each maps to any object or custom field on the other side. | |
| Audience Segments CRM (email), custom (cookie or ID), and lookalike segments created via /audience/v1/segments; membership is written from a warehouse with a duration of 1 to 540 days. | Materials (Products) Item master with plant and sales views, synced to commerce, PLM, and CRM systems. | Audience Segments is specific to Rollworks and Materials (Products) to SAP — each maps to any object or custom field on the other side. |
How changes propagate between Rollworks and SAP
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Rollworks SAP Interval-based propagation
DetectionStacksync polls Rollworks for changes on an incremental schedule, reading only records changed since the previous pass. Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule.
DeliveryEach detected change is written to SAP through its API, with automatic retries and rate-limit backoff.
SAP Rollworks Sub-second propagation
DetectionSAP notifies Stacksync of record changes through webhook events. Business events via SAP Event Mesh on S/4HANA.
DeliveryEach detected change is written to Rollworks through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Rollworks: NextRoll does not publish explicit rate limits; access tokens expire 24 hours after issue and refresh tokens rotate on use, so long-running syncs must keep refreshing credentials.
- SAP: Throttling is configured at the gateway and tenant level rather than as a single published rate limit.
What ships with Rollworks ⇄ SAP
Connect Rollworks and SAP for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Rollworks–SAP connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Rollworks or SAP data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Rollworks or SAP record.
Observability
Monitoring
Track your Rollworks ⇄ SAP sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Rollworks and SAP.
How the Rollworks and SAP connectors work
Rollworks
- Integration surface
- REST APIs (Audience, Prospecting v2) plus a GraphQL Reporting API
- Authentication
- OAuth 2.0 via NextRoll (Authorization Code grant, Bearer tokens per RFC 6749/6750); Personal Access Tokens supported for server-side scripts
- Change detection
- Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule; no change webhooks or CDC feed is published
- Capabilities
- read · write
- Rate limits
- NextRoll does not publish explicit rate limits; access tokens expire 24 hours after issue and refresh tokens rotate on use, so long-running syncs must keep refreshing credentials.
SAP
- Integration surface
- OData (v2/v4) APIs on S/4HANA; BAPI/RFC and IDoc on ECC and on-prem systems; SOAP services
- Authentication
- OAuth 2.0 or basic auth via communication arrangements on cloud editions; SAP user credentials for RFC on-prem
- Change detection
- Business events via SAP Event Mesh on S/4HANA; change pointers with IDocs or timestamp polling on ECC
- Capabilities
- read · write · webhooks
- Rate limits
- Throttling is configured at the gateway and tenant level rather than as a single published rate limit
How it works
How to connect Rollworks to SAP — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Rollworks and SAP with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Rollworks
connected
SAP
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Rollworks and SAP objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Rollworks ⇄ SAPCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Rollworks SAPCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Rollworks and SAP integration FAQ
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Yes. Stacksync provides a managed, real-time two-way integration between Rollworks and SAP: authenticate both systems, choose the objects to sync (such as Rollworks's Ad Groups and Ads and Reporting and Attribution), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means Rollworks and SAP records are not retained after a sync operation.
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Stacksync pricing is usage-based and starts at $1,000/month, including the managed Rollworks and SAP connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Rollworks–SAP integration in-house.
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Yes — Stacksync ships production-grade connectors for both Rollworks and SAP. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Rollworks: Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule; no change webhooks or CDC feed is published. On SAP: Business events via SAP Event Mesh on S/4HANA; change pointers with IDocs or timestamp polling on ECC. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the SAP side: Materials (Products), Sales Orders, Purchase Orders, Outbound Deliveries, plus custom fields where SAP exposes them. On the Rollworks side: Reporting and Attribution, Target Account Lists, Account Tiers, Accounts (TAL Items). Stacksync auto-detects both schemas and converts types between the two systems.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
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