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Communications ⇄ CRM

RingCentral to Shopify integration — real-time, two-way sync

Keep RingCentral and Shopify in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect RingCentral and Shopify

Keep Shopify and RingCentral working from the same contacts, and log every call, message, and meeting back on the record, in real time and in both directions.

Shopify holds the people the business talks to: the contacts, their phone numbers and email addresses, and which rep owns the relationship. RingCentral is where the talking happens, whether that is calls, texts, email, or meetings. The two depend on the same people, and when the contact list in one drifts from the other, outreach goes to stale numbers and the record of what was said never makes it back to the account.

Stacksync syncs Orders, Customers, Abandoned Checkouts, Products in Shopify with Call Log, Extensions (Users), Contacts (Address Book), RingOut (Click-to-call) in RingCentral field by field, in real time, and in both directions. Current contact details flow out to RingCentral so it can reach the right person, and the calls, messages, and meetings RingCentral produces flow back onto the matching record in Shopify. You decide which system owns which fields, and conflicts resolve by rules you set.

Common use cases

  • 01 Write inventory levels from a WMS or ERP into Shopify locations to keep availability accurate.
  • 02 Mirror the product catalog from a PIM or database into Shopify products, variants, and metafields.
  • 03 Two-way sync personal Address Book contacts so a rep's RingCentral contacts match the CRM and new CRM contacts appear in RingCentral.
  • 04 Sync Message Store SMS, MMS, and fax records into Postgres or a warehouse so support and compliance can search conversation history alongside CRM records.

Common sync patterns

New contacts reachable right away

A contact created or updated in Shopify appears in RingCentral within seconds, so outreach starts without exporting a list or re-keying numbers.

Where RingCentral reaches out: contacts kept current

Names, phone numbers, email addresses, and the owning rep from Shopify stay current in RingCentral, so every call, text, or email goes to the right person at the right address.

Calls, messages, and meetings on the record

Activity handled in RingCentral appears on the matching contact and account in Shopify, so the next person sees the full history without leaving the CRM.

What you can sync between RingCentral and Shopify

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

RingCentral objects Shopify objects How this pairing syncs
Extensions (Users) User extensions with profile, status, roles, and assigned phone numbers via the Configuration API; create, update, and disable extensions to provision or deprovision users and map them to CRM, HR, or directory identities. Read and write. Abandoned Checkouts Synced with incremental and full sync per the Stacksync docs. Extensions (Users) is specific to RingCentral and Abandoned Checkouts to Shopify — each maps to any object or custom field on the other side.
Contacts (Address Book) Personal address-book contacts per extension with full CRUD via POST/PUT/DELETE /address-book/contact; the company directory has no create endpoint and is read-only, so only personal contacts are writable. Read and write. Products Catalog entries; often mastered in a PIM or ERP and written into Shopify. Contacts (Address Book) is specific to RingCentral and Products to Shopify — each maps to any object or custom field on the other side.
RingOut (Click-to-call) Two-legged calls placed programmatically via POST /account/~/extension/~/ring-out, with status polled via GET and calls cancelled via DELETE; a write/action path for click-to-dial from a CRM or internal app. Write. ProductMedias Synced with incremental and full sync per the Stacksync docs. RingOut (Click-to-call) is specific to RingCentral and ProductMedias to Shopify — each maps to any object or custom field on the other side.
Team Messaging (Chat) RingCentral team-messaging chats, teams, and posts (formerly Glip); read conversations and create posts, create teams, and add or remove members to mirror org structure. Read and write. ProductVariants Synced with incremental and full sync per the Stacksync docs. Team Messaging (Chat) is specific to RingCentral and ProductVariants to Shopify — each maps to any object or custom field on the other side.
Presence Real-time presence and detailed telephony state per extension, read via GET presence and subscribed to for live updates, used to reflect agent availability and call status across systems. Read-only. Orders Purchase transactions; pushed to ERPs for fulfillment and billing, and read into databases for reporting. Presence is specific to RingCentral and Orders to Shopify — each maps to any object or custom field on the other side.
Subscriptions (Webhooks / WebSocket) Event subscriptions created through the Subscription API with eventFilters (message-store, presence, telephony sessions, extension changes); full CRUD, and the mechanism for near-real-time change delivery over webhooks or WebSocket. Read and write. Customers Buyer records; matched to CRM contacts for marketing and lifetime-value analysis. Subscriptions (Webhooks / WebSocket) is specific to RingCentral and Customers to Shopify — each maps to any object or custom field on the other side.

How changes propagate between RingCentral and Shopify

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

RingCentral Shopify Sub-second propagation

DetectionRingCentral notifies Stacksync of record changes through webhook events. Subscription API webhooks (with a validation-token echo handshake) or WebSocket subscriptions on eventFilters such as message-store/instant,.

DeliveryEach detected change is written to Shopify through its API, with automatic retries and rate-limit backoff.

Shopify RingCentral Sub-second propagation

DetectionShopify notifies Stacksync of record changes through webhook events. Webhook topics per resource, with polling on updated_at as a fallback.

DeliveryEach detected change is written to RingCentral through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • RingCentral: Per-user (extension) throttling groups per 60 seconds - Heavy 10, Medium 40 (e.g. /sms), Light 50, Auth 5 - as customizable defaults; exceeding returns HTTP 429 with a Retry-After header and X-Rate-Limit-Group/Limit/Remaining/Window headers.
  • Shopify: GraphQL uses a calculated query-cost budget; the REST API uses a leaky-bucket model.
What ships with RingCentral ⇄ Shopify

Connect RingCentral and Shopify for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every RingCentral–Shopify connection.

Real-time

Two-way sync

Changes in RingCentral or Shopify instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever RingCentral or Shopify data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single RingCentral or Shopify record.

Observability

Monitoring

Track your RingCentral ⇄ Shopify sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between RingCentral and Shopify.

How the RingCentral and Shopify connectors work

RingCentral

Integration surface
REST API (RingEX Platform API) on platform.ringcentral.com, base path /restapi/v1.0, with resources under account/~/extension/~/ (message-store, call-log, sms, fax, ring-out, address-book, presence, subscription) plus the Configuration API for provisioning
Authentication
OAuth 2.0 - authorization code flow (with PKCE) for user-facing apps, and JWT bearer flow for server-to-server integrations; the legacy password (ROPC) grant was retired on March 31, 2024
Change detection
Subscription API webhooks (with a validation-token echo handshake) or WebSocket subscriptions on eventFilters such as message-store/instant, presence, and telephony/sessions; historical pulls poll message-store and call-log on dateFrom/dateTo
Capabilities
read · write · webhooks
Rate limits
Per-user (extension) throttling groups per 60 seconds - Heavy 10, Medium 40 (e.g. /sms), Light 50, Auth 5 - as customizable defaults; exceeding returns HTTP 429 with a Retry-After header and X-Rate-Limit-Group/Limit/Remaining/Window headers
RingCentral setup guide

Shopify

Integration surface
GraphQL Admin API (primary) and REST Admin API (legacy)
Authentication
OAuth via a custom Shopify app: admin creates an app in the Shopify Dev Dashboard, enables required API scopes, sets the Stacksync redirect URL, then supplies shop name + Client ID and Client Secret to Stacksync
Change detection
Webhook topics per resource, with polling on updated_at as a fallback
Capabilities
read · write · webhooks
Rate limits
GraphQL uses a calculated query-cost budget; the REST API uses a leaky-bucket model.
Shopify setup guide
How it works

How to connect RingCentral to Shopify — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate RingCentral and Shopify with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    RingCentral connected
    Shopify connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the RingCentral and Shopify objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · RingCentral ⇄ Shopify
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    RingCentral Shopify
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

RingCentral and Shopify integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 436 integrations available for RingCentral and Shopify.

Popular · 6 of 436
All RingCentral integrations All Shopify integrations Browse all integrations
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