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Communications ⇄ CRM

Aircall to Shopify integration — real-time, two-way sync

Keep Aircall and Shopify in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Aircall and Shopify

Keep Shopify and Aircall working from the same contacts, and log every call, message, and meeting back on the record, in real time and in both directions.

Shopify holds the people the business talks to: the contacts, their phone numbers and email addresses, and which rep owns the relationship. Aircall is where the talking happens, whether that is calls, texts, email, or meetings. The two depend on the same people, and when the contact list in one drifts from the other, outreach goes to stale numbers and the record of what was said never makes it back to the account.

Stacksync syncs ProductVariants, Orders, Customers, Abandoned Checkouts in Shopify with Calls, Users, Numbers, Tags in Aircall field by field, in real time, and in both directions. Current contact details flow out to Aircall so it can reach the right person, and the calls, messages, and meetings Aircall produces flow back onto the matching record in Shopify. You decide which system owns which fields, and conflicts resolve by rules you set.

Common use cases

  • 01 Write inventory levels from a WMS or ERP into Shopify locations to keep availability accurate.
  • 02 Mirror the product catalog from a PIM or database into Shopify products, variants, and metafields.
  • 03 Sync Tags and call dispositions onto matching CRM records as call outcomes so RevOps can report on conversation activity.
  • 04 Log every Call with its recording URL, tags, comments, and metadata into Postgres or a warehouse for talk-time and call-outcome reporting beside CRM pipeline data.

Common sync patterns

Where Aircall sends at scale: delivery and reply status back on the contact

Sends, bounces, opens, and replies from Aircall update fields on the contact in Shopify, so lead status reflects what actually reached the person.

One contact list, opt-outs included

A number, address, or unsubscribe recorded in either system updates the other, so no one calls a disconnected line or messages someone who opted out.

New contacts reachable right away

A contact created or updated in Shopify appears in Aircall within seconds, so outreach starts without exporting a list or re-keying numbers.

What you can sync between Aircall and Shopify

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Aircall objects Shopify objects How this pairing syncs
Tags Call tags with name and color; full CRUD, applied to calls for disposition and outcome reporting in the CRM or warehouse. ProductVariants Synced with incremental and full sync per the Stacksync docs. Tags is specific to Aircall and ProductVariants to Shopify — each maps to any object or custom field on the other side.
Teams Groups of users for routing and reporting; create and delete teams and add or remove members to mirror org structure from an HR system or IdP. Orders Purchase transactions; pushed to ERPs for fulfillment and billing, and read into databases for reporting. Teams is specific to Aircall and Orders to Shopify — each maps to any object or custom field on the other side.
Messages (SMS/MMS) Text messages tied to a number and contact; send outbound SMS/MMS through the API and read inbound messages delivered via webhook events. Customers Buyer records; matched to CRM contacts for marketing and lifetime-value analysis. Messages (SMS/MMS) is specific to Aircall and Customers to Shopify — each maps to any object or custom field on the other side.
Webhooks Event subscriptions for call, contact, user, message, and number events; full CRUD, the mechanism for near-real-time change delivery to Stacksync. Abandoned Checkouts Synced with incremental and full sync per the Stacksync docs. Webhooks is specific to Aircall and Abandoned Checkouts to Shopify — each maps to any object or custom field on the other side.
Contacts Shared and personal phone-book contacts with full CRUD plus search by phone number or email; the primary two-way object synced with CRM contacts for click-to-dial. Products Catalog entries; often mastered in a PIM or ERP and written into Shopify. Contacts is specific to Aircall and Products to Shopify — each maps to any object or custom field on the other side.
Calls Inbound and outbound call records with recording URL, duration, tags, comments, and metadata; the record itself is read-only, but you can add tags, comments, insight cards, transfer, archive, and control recording. ProductMedias Synced with incremental and full sync per the Stacksync docs. Calls is specific to Aircall and ProductMedias to Shopify — each maps to any object or custom field on the other side.

How changes propagate between Aircall and Shopify

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Aircall Shopify Sub-second propagation

DetectionAircall notifies Stacksync of record changes through webhook events. Webhooks (POST /v1/webhooks) for call, contact, user, message, and number events.

DeliveryEach detected change is written to Shopify through its API, with automatic retries and rate-limit backoff.

Shopify Aircall Sub-second propagation

DetectionShopify notifies Stacksync of record changes through webhook events. Webhook topics per resource, with polling on updated_at as a fallback.

DeliveryEach detected change is written to Aircall through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Aircall: 60 requests per minute per company by default (120/min for Advanced Messaging customers); responses carry X-AircallApi-Limit, X-AircallApi-Remaining, and X-AircallApi-Reset headers.
  • Shopify: GraphQL uses a calculated query-cost budget; the REST API uses a leaky-bucket model.
What ships with Aircall ⇄ Shopify

Connect Aircall and Shopify for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Aircall–Shopify connection.

Real-time

Two-way sync

Changes in Aircall or Shopify instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Aircall or Shopify data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Aircall or Shopify record.

Observability

Monitoring

Track your Aircall ⇄ Shopify sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Aircall and Shopify.

How the Aircall and Shopify connectors work

Aircall

Integration surface
REST API (Aircall Public API v1, https://api.aircall.io/v1)
Authentication
HTTP Basic auth (base64 api_id:api_token) for single-account integrations, or OAuth 2.0 authorization_code flow for multi-tenant Technology Partner apps
Change detection
Webhooks (POST /v1/webhooks) for call, contact, user, message, and number events; historical pulls via list endpoints paged with from/to timestamps and order
Capabilities
read · write · webhooks
Rate limits
60 requests per minute per company by default (120/min for Advanced Messaging customers); responses carry X-AircallApi-Limit, X-AircallApi-Remaining, and X-AircallApi-Reset headers
Aircall setup guide

Shopify

Integration surface
GraphQL Admin API (primary) and REST Admin API (legacy)
Authentication
OAuth via a custom Shopify app: admin creates an app in the Shopify Dev Dashboard, enables required API scopes, sets the Stacksync redirect URL, then supplies shop name + Client ID and Client Secret to Stacksync
Change detection
Webhook topics per resource, with polling on updated_at as a fallback
Capabilities
read · write · webhooks
Rate limits
GraphQL uses a calculated query-cost budget; the REST API uses a leaky-bucket model.
Shopify setup guide
How it works

How to connect Aircall to Shopify — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Aircall and Shopify with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Aircall connected
    Shopify connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Aircall and Shopify objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Aircall ⇄ Shopify
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Aircall Shopify
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Aircall and Shopify integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 436 integrations available for Aircall and Shopify.

Popular · 6 of 436
All Aircall integrations All Shopify integrations Browse all integrations
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