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CRM ⇄ Database

Outreach to SAP Hana integration — real-time, two-way sync

Keep Outreach and SAP Hana in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Outreach and SAP Hana

Treat Outreach like part of your database: its records live in SAP Hana as real tables, and writes in either place sync to the other in seconds.

Product and engineering teams constantly need CRM data, and the CRM API is a poor way to get it: rate limits, pagination, custom objects, and integration code that breaks when an admin renames a field. What they actually want is the data in SAP Hana, where it can be queried and joined like everything else.

Stacksync mirrors Users, Mailboxes, Prospects, Accounts from Outreach into SQL views, Schemas, Sequences, Triggers in SAP Hana with real-time, bi-directional sync. Read CRM records with plain queries; write updates from your application and they appear in Outreach with validation intact. Go-to-market teams keep working in the CRM, engineers keep working in the database, and neither has to think about the other.

Common use cases

  • 01 Suppress prospects across systems when a contact unsubscribes or a customer churns.
  • 02 Enroll leads in sequences automatically by writing sequence-state records when a lead crosses a scoring threshold in the warehouse.
  • 03 Read SYS.TABLES and TABLE_COLUMNS system views to auto-discover schema and generate field mappings when new tables are added to the sync.
  • 04 Detect inserts, updates, and deletes on high-write tables via AFTER triggers or a last-modified column and replicate the deltas downstream near-real-time.

Common sync patterns

Product events onto CRM records

Signup, usage, or lifecycle changes written to SAP Hana sync onto the matching records in Outreach, giving go-to-market teams live product context.

Internal tools without API code

Back-office apps read and write the synced tables; Stacksync handles the Outreach API, limits, and retries.

Trigger workflows from CRM changes

Field and stage updates in Outreach arrive as row changes in SAP Hana, ready to drive jobs and notifications.

What you can sync between Outreach and SAP Hana

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Outreach objects SAP Hana objects How this pairing syncs
Sequences Multi-step cadences; synced as reference data for enrollment automation Sequences Server-generated key values; relevant when writing rows into tables whose identity is assigned HANA-side rather than by the source system. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Users Seat holders used to resolve ownership on synced records System-versioned temporal tables Column store tables with a history table tracking each row's validity period; used to reconstruct update and delete history for change capture. Users is specific to Outreach and System-versioned temporal tables to SAP Hana — each maps to any object or custom field on the other side.
Mailboxes Connected sending accounts referenced when attributing outbound activity System views (SYS schema) Catalog and monitoring views such as SYS.TABLES and TABLE_COLUMNS; read to discover schema and auto-generate field mappings for new tables. Mailboxes is specific to Outreach and System views (SYS schema) to SAP Hana — each maps to any object or custom field on the other side.
Prospects The people being engaged; the main record kept in sync with the CRM Column store tables HANA's default table type, optimized for analytics; synced two-way as rows over the SQL interface with the primary key driving upserts and delete tracking. Prospects is specific to Outreach and Column store tables to SAP Hana — each maps to any object or custom field on the other side.
Accounts Companies grouping prospects, aligned with CRM account ownership Row store tables OLTP-oriented tables held fully in memory; read and written the same way through the SAP HANA client for high-write operational tables. Accounts is specific to Outreach and Row store tables to SAP Hana — each maps to any object or custom field on the other side.
Sequence states Per-prospect enrollments; writing one adds a prospect to a cadence Calculation views Modeled analytic views over base tables; read-only sources for pushing aggregated or joined results into a warehouse or downstream app. Sequence states is specific to Outreach and Calculation views to SAP Hana — each maps to any object or custom field on the other side.

How changes propagate between Outreach and SAP Hana

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Outreach SAP Hana Sub-second propagation

DetectionOutreach notifies Stacksync of record changes through webhook events. Webhook subscriptions on resource create, update, and destroy events, plus polling.

DeliveryEach detected change is applied to SAP Hana as a row-level write, with types converted between the two schemas.

SAP Hana Outreach Sub-second propagation

DetectionChanges in SAP Hana are captured at the source via change data capture — no polling loop against its API. Polling on a last-modified timestamp column, or AFTER INSERT/UPDATE/DELETE triggers writing to a shadow table.

DeliveryEach detected change is written to Outreach through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Outreach: Subject to per-user hourly rate limits.
  • SAP Hana: No SaaS-style request quota; throughput is bounded by connection limits, statement memory caps, and workload-class admission control (concurrency/memory limits) that share capacity with production queries.
What ships with Outreach ⇄ SAP Hana

Connect Outreach and SAP Hana for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Outreach–SAP Hana connection.

Real-time

Two-way sync

Changes in Outreach or SAP Hana instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Outreach or SAP Hana data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Outreach or SAP Hana record.

Observability

Monitoring

Track your Outreach ⇄ SAP Hana sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Outreach and SAP Hana.

How the Outreach and SAP Hana connectors work

Outreach

Integration surface
REST API conforming to the JSON:API specification
Authentication
OAuth 2.0
Change detection
webhook subscriptions on resource create, update, and destroy events, plus polling
Capabilities
read · write · webhooks
Rate limits
subject to per-user hourly rate limits

SAP Hana

Integration surface
SQL over the SAP HANA client (JDBC/ODBC drivers); OData/REST via XS for app-layer access
Authentication
Dedicated database user credentials over an encrypted TLS connection (password sent hashed); Kerberos, SAML, JWT, and X.509 certificate authentication are also supported. SAP HANA Cloud enforces TLS and IP allowlisting.
Change detection
Polling on a last-modified timestamp column, or AFTER INSERT/UPDATE/DELETE triggers writing to a shadow table; system-versioned temporal tables and SLT/SDI provide trigger- and log-based CDC. No native webhooks.
Capabilities
read · write · CDC
Rate limits
No SaaS-style request quota; throughput is bounded by connection limits, statement memory caps, and workload-class admission control (concurrency/memory limits) that share capacity with production queries.
How it works

How to connect Outreach to SAP Hana — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Outreach and SAP Hana with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Outreach connected
    SAP Hana connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Outreach and SAP Hana objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Outreach ⇄ SAP Hana
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Outreach SAP Hana
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Outreach and SAP Hana integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 533 integrations available for Outreach and SAP Hana.

Popular · 8 of 533
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