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Data warehouse ⇄ Marketing

MotherDuck to Twitter Ads integration — real-time, two-way sync

Keep MotherDuck and Twitter Ads in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect MotherDuck and Twitter Ads

Put modeled data to work and measure what it drives: MotherDuck and Twitter Ads keep contacts, audiences, and campaign results in step in real time, in both directions.

MotherDuck is where your team models customers, product usage, and revenue into trusted tables; Twitter Ads runs the campaigns, audiences, and messages that reach those people. The two overlap wherever the same person, account, or segment matters to both, and when the bridge between them is a nightly export or a hand-built list, marketing targets stale data while analytics never sees what the campaign returned.

Stacksync syncs Databases, Schemas, Tables, Views in MotherDuck with Ad Accounts, Campaigns, Line Items, Promoted Tweets in Twitter Ads field by field, in real time, and in both directions. You decide which system owns which fields — a computed score or segment can flow out to Twitter Ads while sends, opens, and conversions flow back to MotherDuck — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.

Common use cases

  • 01 Land CRM and operational database records in MotherDuck so a small team gets warehouse-style analytics without cluster management
  • 02 Sync modeled MotherDuck tables outward to operational tools for activation
  • 03 Sync Custom Audiences by uploading hashed emails from a CRM or warehouse segment, keeping retargeting and suppression lists current as the source list changes.
  • 04 Pull Analytics for Campaigns, Line Items, and Promoted Tweets into a warehouse for blended cross-channel spend and ROAS reporting.

Common sync patterns

Activate a modeled audience

A segment or score built in MotherDuck — high-intent accounts, churn risk, a lifetime-value tier — lands as an audience or contact field in Twitter Ads, so campaigns target the people your data actually points to instead of a static export.

Keep the contact and audience list current

New and updated contacts, leads, or audience members flow between MotherDuck and Twitter Ads, so the marketing audience reflects the people in your warehouse and corrections propagate instead of the two sides drifting apart.

Suppression and consent stay aligned

Unsubscribes, bounces, and consent or opt-out flags held in either system propagate to the other, so no one is messaged after opting out and MotherDuck holds the current state for auditing.

What you can sync between MotherDuck and Twitter Ads

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

MotherDuck objects Twitter Ads objects How this pairing syncs
Databases Cloud-hosted DuckDB databases that scope a sync's reads and writes. Promoted Tweets Tweets promoted under a line item; created, paused, or updated through the API and read back for delivery status. Databases is specific to MotherDuck and Promoted Tweets to Twitter Ads — each maps to any object or custom field on the other side.
Schemas Namespaces within a database used to organize synced tables. Custom Audiences Match lists (formerly Tailored Audiences); written by uploading hashed emails or device IDs from a CRM or warehouse segment for retargeting and suppression. Schemas is specific to MotherDuck and Custom Audiences to Twitter Ads — each maps to any object or custom field on the other side.
Tables The main landing target for synced records and source for analysis. Targeting Criteria Location, keyword, interest, and device rules attached to line items; read and written to adjust who a line item reaches. Tables is specific to MotherDuck and Targeting Criteria to Twitter Ads — each maps to any object or custom field on the other side.
Views Modeled projections used as outbound sync sources. Funding Instruments Budget source (credit card, credit line, insertion order); read-only in the API and provisioned by an X account manager, referenced by campaigns. Views is specific to MotherDuck and Funding Instruments to Twitter Ads — each maps to any object or custom field on the other side.
Database Shares Read-only copies of a database shared with other users or teams. Analytics (Stats) Performance metrics for campaigns, line items, and promoted tweets; read-only via asynchronous jobs and pulled into a warehouse for reporting. Database Shares is specific to MotherDuck and Analytics (Stats) to Twitter Ads — each maps to any object or custom field on the other side.
Attached Local DuckDB Databases Local files attached alongside cloud databases for hybrid queries. Ad Accounts Top-level advertising account (base-36 ID) that holds campaigns and funding; read to enumerate structure, and most syncs are scoped to one account. Attached Local DuckDB Databases is specific to MotherDuck and Ad Accounts to Twitter Ads — each maps to any object or custom field on the other side.

How changes propagate between MotherDuck and Twitter Ads

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

MotherDuck Twitter Ads Interval-based propagation

DetectionStacksync polls MotherDuck for changes on an incremental schedule, reading only records changed since the previous pass. Polling.

DeliveryEach detected change is written to Twitter Ads through its API, with automatic retries and rate-limit backoff.

Twitter Ads MotherDuck Interval-based propagation

DetectionStacksync polls Twitter Ads for changes on an incremental schedule, reading only records changed since the previous pass. Polling only — the Ads API has no webhooks or change-data-capture.

DeliveryEach detected change is applied to MotherDuck as a row-level write, with types converted between the two schemas.

Rate-limit considerations

  • MotherDuck: Subject to the platform's compute and concurrency limits rather than per-request API rate limits.
  • Twitter Ads: Per-endpoint 15-minute windows exposed via x-rate-limit-remaining and x-rate-limit-reset headers; asynchronous analytics is capped by concurrent jobs per account and covers up to 90 days per request.
What ships with MotherDuck ⇄ Twitter Ads

Connect MotherDuck and Twitter Ads for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every MotherDuck–Twitter Ads connection.

Real-time

Two-way sync

Changes in MotherDuck or Twitter Ads instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever MotherDuck or Twitter Ads data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single MotherDuck or Twitter Ads record.

Observability

Monitoring

Track your MotherDuck ⇄ Twitter Ads sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between MotherDuck and Twitter Ads.

How the MotherDuck and Twitter Ads connectors work

MotherDuck

Integration surface
SQL through DuckDB clients and drivers using a MotherDuck (md:) connection
Authentication
Access token created in MotherDuck (Settings > General > Create Token), pasted into Stacksync; database name and schema configurable if not using defaults
Change detection
Polling; no log-based CDC or webhook surface is exposed
Capabilities
read · write
Rate limits
Subject to the platform's compute and concurrency limits rather than per-request API rate limits
MotherDuck setup guide

Twitter Ads

Integration surface
REST Ads API (synchronous management + asynchronous analytics jobs)
Authentication
OAuth 1.0a signed requests (three-legged user context) from a developer app allowlisted for the Ads API; OAuth 2.0 bearer tokens are limited to some read paths, while campaign, line item, and audience writes require OAuth 1.0a signing
Change detection
Polling only — the Ads API has no webhooks or change-data-capture; sync engines re-read entities and their state on a schedule and submit asynchronous analytics jobs for stats
Capabilities
read · write
Rate limits
Per-endpoint 15-minute windows exposed via x-rate-limit-remaining and x-rate-limit-reset headers; asynchronous analytics is capped by concurrent jobs per account and covers up to 90 days per request
How it works

How to connect MotherDuck to Twitter Ads — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate MotherDuck and Twitter Ads with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    MotherDuck connected
    Twitter Ads connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the MotherDuck and Twitter Ads objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · MotherDuck ⇄ Twitter Ads
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    MotherDuck Twitter Ads
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

MotherDuck and Twitter Ads integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 409 integrations available for MotherDuck and Twitter Ads.

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