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E-commerce ⇄ CRM

Magento to Nutshell integration — real-time, two-way sync

Keep Magento and Nutshell in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Magento and Nutshell

Keep the customers and orders that Nutshell and Magento share aligned in real time, so sales works from live purchase history and the store works from current account details.

Nutshell holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Magento runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Activities, Tasks, Notes, Products in Nutshell to Configurable / variant products, Categories, Orders, Customers in Magento with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Mirror tasks and activities into ops tools for cross-team visibility.
  • 02 Sync Nutshell leads into a warehouse or Postgres so small B2B teams can report on pipeline without exports.
  • 03 Read new Orders to trigger provisioning, accounting, or 3PL fulfillment in an operational database as they are placed.
  • 04 Sync Orders, invoices, and shipments from Magento into Postgres or a warehouse for revenue, margin, and fulfillment-SLA reporting.

Common sync patterns

One customer identity across sales and store

A person who exists as a contact in Nutshell and a buyer in Magento is kept as a single, deduplicated record, so both teams work from the same customer instead of two partial copies.

Where Magento records orders: purchase history on the account

Orders and their status from Magento appear on the matching contact or account in Nutshell, so reps see what a customer has bought and what is in flight before the next conversation.

New buyers become CRM records

A customer created in Magento creates or updates the matching contact or account in Nutshell, so first-time and repeat buyers land in the relationship system without a manual import.

What you can sync between Magento and Nutshell

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Magento objects Nutshell objects How this pairing syncs
Products Catalog items keyed by SKU; carry created_at/updated_at for incremental polling and are written two-way from a PIM or ERP into the storefront. Products Line items attached to leads, used to sync sold products into billing Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Invoices Invoice documents tied to orders; read out for finance and revenue recognition, or created via the sales API when billing downstream. Companies Account records that group people and leads for account-level syncs Invoices is specific to Magento and Companies to Nutshell — each maps to any object or custom field on the other side.
Shipments Shipment and tracking records against orders; created or read to drive fulfillment status between Magento and a 3PL/WMS. Activities Logged calls, meetings, and emails used for engagement reporting Shipments is specific to Magento and Activities to Nutshell — each maps to any object or custom field on the other side.
Carts / quotes Active and guest carts (quotes) with items and totals; read for abandoned-cart analysis (not available on the Cloud Service subset). Tasks Rep to-dos mirrored into external work-management or reporting systems Carts / quotes is specific to Magento and Tasks to Nutshell — each maps to any object or custom field on the other side.
Configurable / variant products Parent configurable products link to simple product variants by attribute; synced so size/color SKUs and their prices stay aligned with source systems. Notes Free-text history attached to leads and contacts, replicated for a full timeline Configurable / variant products is specific to Magento and Notes to Nutshell — each maps to any object or custom field on the other side.
Categories Catalog tree and product-to-category assignments; written into Magento to control merchandising and read out for taxonomy reporting. Tags Segmentation labels mapped to lists or filters in downstream tools Categories is specific to Magento and Tags to Nutshell — each maps to any object or custom field on the other side.

How changes propagate between Magento and Nutshell

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Magento Nutshell Sub-second propagation

DetectionMagento notifies Stacksync of record changes through webhook events. Polling with searchCriteria filters on updated_at (catalog, sales, and customer entities carry created_at/updated_at).

DeliveryEach detected change is written to Nutshell through its API, with automatic retries and rate-limit backoff.

Nutshell Magento Sub-second propagation

DetectionNutshell notifies Stacksync of record changes through webhook events. Webhook subscriptions for record events, with polling as fallback.

DeliveryEach detected change is written to Magento through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Magento: No fixed request-per-minute cap on PaaS/on-prem; responses page via searchCriteria pageSize/currentPage under a default maximum page size of 300 (Web API Input Limits), with /async/bulk endpoints for large writes.
  • Nutshell: Subject to the platform's API rate limits.
What ships with Magento ⇄ Nutshell

Connect Magento and Nutshell for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Magento–Nutshell connection.

Real-time

Two-way sync

Changes in Magento or Nutshell instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Magento or Nutshell data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Magento or Nutshell record.

Observability

Monitoring

Track your Magento ⇄ Nutshell sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Magento and Nutshell.

How the Magento and Nutshell connectors work

Magento

Integration surface
REST and GraphQL Web APIs (SOAP also available)
Authentication
Token-based OAuth: an integration's access token (consumer key/secret + access token/secret) or a Bearer admin token (default 4-hour expiry); Adobe Commerce as a Cloud Service authenticates via Adobe IMS (OAuth 2)
Change detection
Polling with searchCriteria filters on updated_at (catalog, sales, and customer entities carry created_at/updated_at); optional near-real-time via the Adobe Commerce Webhooks / Adobe I/O Events modules (order/created, product/updated, customer/created)
Capabilities
read · write · webhooks
Rate limits
No fixed request-per-minute cap on PaaS/on-prem; responses page via searchCriteria pageSize/currentPage under a default maximum page size of 300 (Web API Input Limits), with /async/bulk endpoints for large writes.

Nutshell

Integration surface
JSON-RPC API over HTTPS; a newer REST API is also offered
Authentication
HTTP Basic with account email and API key
Change detection
webhook subscriptions for record events, with polling as fallback
Capabilities
read · write · webhooks
Rate limits
subject to the platform's API rate limits
How it works

How to connect Magento to Nutshell — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Magento and Nutshell with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Magento connected
    Nutshell connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Magento and Nutshell objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Magento ⇄ Nutshell
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Magento Nutshell
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Magento and Nutshell integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 378 integrations available for Magento and Nutshell.

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