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Marketing / CRM · Two-way sync platform

Iterable and Salesforce integration

Plan how Iterable and Salesforce should share data across your business. Work with Stacksync engineers on record mapping, system access, and the requirements for running the integration.

  • Scope your workflow with an integration engineer
  • Review the systems, records, and updates you need

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Proposed workflow

Campaign or audience sync test

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Starting eventA change involving Iterable Campaigns or Salesforce Campaigns needs a defined result in the other system.

  1. Start with Iterable Campaigns and Salesforce Campaigns. Use the record-matching and field-ownership rules from your mapping worksheet.

  2. Resolve contact/audience identities and channel-account references.

  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

What to verifyTest a removed audience member, a paused campaign, and one campaign reported across multiple channels.

Review records and field ownership

Proposed record relationships

Records to connect

Use these examples to define record matching and field ownership for your technical review.

Download the mapping worksheet

CSV · No email required

Example record relationships between Iterable and Salesforce
Iterable recordSalesforce recordRecord matchingField ownership
CampaignsProposed record; confirm Stacksync object support.Record matchingCampaignsProposed record; confirm Stacksync object support.Keep campaign ID, channel/account context, and separate audience membership IDs.Marketing owns campaign activation and audience eligibility; analytical metrics do not imply permission to launch a campaign.

These relationships do not establish connector availability. Review the required connection and record operations with Stacksync.

Record coverage to review

Use documented coverage where available. Catalog record types are starting points for review and do not confirm Stacksync support.

Iterable

Connection and object support require review

Record types to review with Stacksync

Record typesCoverage and requirements
  • Users
  • Events
  • Campaigns
  • Templates
  • Lists
  • Catalogs
Confirm support for this record type and the direction you need.

Discuss Iterable requirements

Salesforce

Read and write support varies by record

Record types covered in the setup guide

Record typesCoverage and requirements
  • Writable standard objects (subject to detection mode)
  • Writable custom objects (subject to detection mode)
See connector requirements. Confirm field permissions and sync direction.

Read the Salesforce connector guide

Connection essentials

Confirm Stacksync support and account requirements for undocumented connections. Interface information alone does not establish connector availability.

View setup requirements and limits
Connection requirementIterableSalesforce
Integration interfaceIterable REST API (JSON over HTTPS): Users, Events, Campaigns, Templates, Lists, Catalogs, and Commerce endpoints, plus a bulk Export API for historical dataREST, SOAP, and Bulk APIs
AuthenticationConfirm the credentials, API plan, and permissions required for Iterable.OAuth login via a Salesforce user
Change detectionConfirm how Stacksync detects changes for this connector and the objects you need.Stacksync uses Apex triggers where permitted, or regular incremental polling when triggers cannot be used.
Read accessConfirm with StacksyncAvailable for supported records
Write accessConfirm with StacksyncAvailable for supported records

Enterprise controls

Security and control for your integrations

Explore security controls

Compliance and data transfers

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

  • SOC 2 Type II
  • ISO 27001
  • HIPAA BAA
  • GDPR
  • CCPA
  • DPF US-EU-UK-CH

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Record-level recovery

Inspect sync errors and use retry and revert controls to resolve failed updates.

Read the recovery guide

Implementation

Technical reference

Review setup, record relationships, testing, and recovery for your implementation.

Authentication, permissions and API limits

Connection requirements and limits

Iterable
Integration interface
Iterable REST API (JSON over HTTPS): Users, Events, Campaigns, Templates, Lists, Catalogs, and Commerce endpoints, plus a bulk Export API for historical data
Authentication
Confirm the credentials, API plan, and permissions required for Iterable.
Change detection
Confirm how Stacksync detects changes for this connector and the objects you need.
Read access
Confirm with Stacksync
Write access
Confirm with Stacksync
Setup requirements
  • Identify the Iterable account, edition, environment, and business objects the integration must access.
  • Confirm a Stacksync connector or implementation path for Iterable, including read/write support, authentication, and initial-load limits.
Limitations to check
  • Confirm Stacksync support for Iterable and the record types your workflow needs.
  • Review write-back, deletion handling, update timing, and account limits with the integration team.
Salesforce
Integration interface
REST, SOAP, and Bulk APIs
Authentication
OAuth login via a Salesforce user (browser-based authorization flow); requires "API Enabled" permission for polling mode, plus "Author Apex" and "Customize Application" OR "Modify All Data" for trigger mode
Change detection
Stacksync uses Apex triggers where permitted, or regular incremental polling when triggers cannot be used. Confirm the selected mode for each object.
Read access
Available for supported records
Write access
Available for supported records
Setup requirements
  • Authorize a Salesforce user with API access. Check whether the selected objects can use Apex triggers or require polling.
  • Test in a sandbox and make the intended objects and fields visible to the connected user.
Limitations to check
  • Object eligibility depends on write access and the selected detection mode. Non-triggerable objects cannot use trigger mode.
  • Read-only and formula fields need separate handling; a Salesforce platform capability does not establish support for every object.
Technical documentation

Documentation reviewed 2026-09-15. Check the linked guides for current account and record requirements.

Salesforce setup guide

Prepare Iterable and Salesforce access

Set up both accounts before testing the mapping. Use test records where available, and identify the account administrator who can approve access and help resolve setup errors.

Iterable setup checklist
  • Identify the Iterable account, edition, environment, and business objects the integration must access.
  • Confirm a Stacksync connector or implementation path for Iterable, including read/write support, authentication, and initial-load limits.
Salesforce setup checklist
  • Authorize a Salesforce user with API access. Check whether the selected objects can use Apex triggers or require polling.
  • Test in a sandbox and make the intended objects and fields visible to the connected user.

Setup guides: Authorize Salesforce

Prepare to go live

Record the fields each system can update, the first-load cutoff, both record IDs, the expected update delay, and who handles errors. Complete the tests before production before expanding to more records.

Use the Iterable and Salesforce planning worksheet to capture these decisions. Record the access owner in the worksheet and enter credentials only in the connection setup.

Talk to an engineer · Review current pricing

Record identity and field ownership

Use these data-model references to describe the records your connection needs. They are planning examples; connector availability and supported operations must be established before implementation.

Download the mapping worksheet · CSV, no email required

Record matching

Campaigns / Campaigns

Compare whether Iterable Campaigns and Salesforce Campaigns describe the same campaign or audience in your business.

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Iterable
Object support to establish
Salesforce
Object support to establish
Record identity
Keep campaign ID, channel/account context, and separate audience membership IDs.
Field ownership
Marketing owns campaign activation and audience eligibility; analytical metrics do not imply permission to launch a campaign.

Fields to include

  • Source campaign ID
  • Channel reference
  • Status
  • Audience references
  • Measurement window
Record dependencies
Resolve contact/audience identities and channel-account references.
Validation
Test a removed audience member, a paused campaign, and one campaign reported across multiple channels.
Recovery
Rebuild the current eligible audience before retrying activation or membership updates.

References: Salesforce: Campaigns documentation

Compare integration approaches

Choose a method around one example record and the update your business needs. Use Campaigns / Campaigns to review record matching and confirm Stacksync support for the required operations. Compare ongoing sync, a custom workflow, and a scheduled export against that requirement.

Stacksync managed sync

Best fit
Review compatibility with a Stacksync engineer using an example of the records and updates you need.
Operating responsibility
Fits ongoing record synchronization when the required operations are supported. Add workflow steps for approvals or business actions that go beyond copying fields.
Before you choose
Check record matching: Keep campaign ID, channel/account context, and separate audience membership IDs. Verify field coverage, deletion handling, and how changes are detected.

Native vendor integration

Best fit
A vendor-built integration may fit if it supports your Iterable and Salesforce record types.
Operating responsibility
Can reduce setup for a supported workflow. You may need another method for records or business steps it does not cover.
Before you choose
First check whether either vendor offers this integration. If available, verify Campaigns / Campaigns, update direction, account tier, and related-record handling.

Custom API or workflow

Best fit
Consider when Iterable and Salesforce need a transformation, approval, or action outside a direct record sync.
Operating responsibility
Provides control over business steps; the team owns credentials, version changes, error queues, and reconciliation.
Before you choose
Verify endpoint permissions, pagination, quotas, duplicate detection, and failure recovery.

File or scheduled snapshot

Best fit
Consider for a one-time Iterable / Salesforce migration or a reporting need with an explicit freshness window.
Operating responsibility
Can simplify a bounded transfer; later changes and deletion history require another extraction or a separately designed incremental process.
Before you choose
Record the extraction cutoff, source IDs, encoding, date/number formats, and reconciliation totals.

Workflow scenarios and expected results

Campaign or audience sync test

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Starting event: A change to the selected Campaigns or Campaigns record needs a defined result in the other system.

  1. Start with Iterable Campaigns and Salesforce Campaigns. Use the record-matching and field-ownership rules from your mapping worksheet.
  2. Resolve contact/audience identities and channel-account references.
  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

Expected result: Test a removed audience member, a paused campaign, and one campaign reported across multiple channels.

If it fails: Rebuild the current eligible audience before retrying activation or membership updates.

Link audience context between Iterable and Salesforce

This is an evaluation scenario; connector and operation support require confirmation.

Starting event: An approved customer or campaign change affects eligibility or reporting in Iterable.

  1. Identify the relevant Users or Events and the corresponding identity in Accounts or Contacts.
  2. Choose the authority for consent, audience membership, and campaign activation. Reporting a customer attribute does not authorize outreach.
  3. Define how unsubscribes, deleted identities, and late activity change the current audience.

Expected result: A removed or ineligible person stays excluded after a repeated update; audience membership refers to the correct identity.

If it fails: Recompute current eligibility before retrying membership or activation; do not replay an obsolete permission to contact someone.

Initial load and acceptance testing

Keep both record IDs with the expected and actual result. Reconcile the same filters and time window in each system.

Campaigns / Campaigns

Test case

Test a removed audience member, a paused campaign, and one campaign reported across multiple channels.

Expected result

The expected campaign or audience relationship is preserved with no duplicate action or unintended write.

Direction and permissions

Test case

Bring an example source record and the intended destination operation to the compatibility review. Confirm the supported route before granting write access.

Expected result

Only an approved, supported direction and permitted fields are written.

Freshness and reconciliation

Test case

Measure source and destination times for the selected records under normal load and a burst. Reconcile IDs and values using the same filters and cutoff.

Expected result

The process meets its agreed freshness target and reconciliation has no unexplained differences.

Failed updates, retries and recovery

Start with the failed record and the destination error, then inspect the source value, field requirements, and access.

Rejected or repeated campaign or audience change

Investigate

Inspect Iterable Campaigns and Salesforce Campaigns, their IDs, and the destination error.

Next action

Rebuild the current eligible audience before retrying activation or membership updates.

A record type or update is unavailable

Investigate

Check the Iterable and Salesforce connector guides, account permissions, and any operations marked On Request.

Next action

Ask the integration team to confirm a supported way to handle that record. Verify whether it needs connector configuration or a separate workflow step.

Source and destination disagree after a retry

Investigate

Compare current source values, destination validation, identity mappings, and any side effects already completed.

Next action

Stacksync issue retry reads the current source state. Decide the intended state before retrying or reverting; reconcile downstream effects separately.

Read the Stacksync issues dashboard guide for retry and revert behavior.

Change detection and update delivery

How updates move between Iterable and Salesforce

See how each system detects changes and which updates the other system can receive. Each direction has its own permissions and record requirements.

Iterable Salesforce Direction requires confirmation

Detect changesConfirm how Stacksync detects changes for this connector and the objects you need.

Apply updatesConfirm that Stacksync can create or update the records you need in Salesforce.

Salesforce Iterable Direction requires confirmation

Detect changesStacksync uses Apex triggers where permitted, or regular incremental polling when triggers cannot be used. Confirm the selected mode for each object.

Apply updatesConfirm that Stacksync can create or update the records you need in Iterable.

Update timing and record limits
  • Measure initial-load and ongoing-change latency separately. Source detection, selected objects, account limits, and destination validation determine the observed delay.
  • Review write-back, deletion handling, update timing, and account limits with the integration team.
FAQ

Iterable and Salesforce integration FAQ

Next step

Plan your integration with an engineer

Walk through your Iterable and Salesforce records, field mappings, and requirements with an integration engineer.