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Marketing ⇄ Database

Iterable to Redis Enterprise integration — real-time, two-way sync

Keep Iterable and Redis Enterprise in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Iterable and Redis Enterprise

Give your team Iterable's contacts, campaigns, and engagement in Redis Enterprise: query them with SQL, push audiences built from your own data back to Iterable, and skip the marketing API.

Iterable holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in Redis Enterprise, hard to get into campaigns without manual exports.

Stacksync mirrors Templates, Lists, Catalogs, Commerce / Purchases from Iterable into Search indexes, Keys (Strings), Hashes, JSON documents in Redis Enterprise field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in Redis Enterprise, from usage, orders, or account status, sync back into Iterable to drive campaigns and ads, with Iterable kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.

Common use cases

  • 01 Hydrate session stores and feature stores from a warehouse or operational database on a schedule.
  • 02 Write counters and leaderboard state from sorted sets back to an operational database for durable reporting.
  • 03 Write list subscribe/unsubscribe changes from a CRM back into Iterable Lists so suppression and opt-in state stay current before the next send.
  • 04 Two-way sync User profiles and their custom data fields between Iterable and a Postgres database or CRM so attributes and subscription state stay aligned in both systems.

Common sync patterns

Engagement and results next to the customer

Opens, clicks, sends, RSVPs, or ad activity from Iterable land in Redis Enterprise beside the matching customer record, ready for reporting and revenue attribution.

React to marketing changes as row changes

A new lead, form fill, or list change in Iterable arrives as a row change in Redis Enterprise, so scoring, jobs, and notifications run in the tooling your team already uses.

Keep contact attributes consistent

Lifecycle stage, subscription status, or plan maintained on either side stays current on the other, ending exports and dual data entry.

What you can sync between Iterable and Redis Enterprise

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Iterable objects Redis Enterprise objects How this pairing syncs
Lists Static subscriber lists; read via GET /api/lists and /api/lists/getUsers, with users added or removed via /api/lists/subscribe and /api/lists/unsubscribe to control who receives a send. Lists Ordered sequences often used as lightweight queues fed by sync events. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Templates Reusable email/SMS/push/in-app message templates with handlebars fields; read via /api/templates and per-channel get endpoints, written via /api/templates/email/upsert and the other channel upserts. Keys (Strings) Simple key-value pairs used to cache individual synced records or lookup values. Templates is specific to Iterable and Keys (Strings) to Redis Enterprise — each maps to any object or custom field on the other side.
Catalogs Named catalogs of items (products, content) used for personalization and recommendations; items upserted and read via /api/catalogs/{catalogName}/items. Hashes Field-value maps that commonly hold one synced row per hash, keyed by record ID. Catalogs is specific to Iterable and Hashes to Redis Enterprise — each maps to any object or custom field on the other side.
Commerce / Purchases Purchase and cart activity tracked via /api/commerce/trackPurchase and /api/commerce/updateCart, feeding revenue attribution and abandoned-cart journeys. JSON documents Native JSON storage (RedisJSON) for nested records synced from APIs or document stores. Commerce / Purchases is specific to Iterable and JSON documents to Redis Enterprise — each maps to any object or custom field on the other side.
Export data Historical user and event records pulled through the Export API (/api/export/data.json, data.csv, and userEvents) across data types like emailSend, emailOpen, emailClick, emailBounce, purchase, and customEvent. Sets Unordered unique-member collections used for membership checks like segment or ID lists. Export data is specific to Iterable and Sets to Redis Enterprise — each maps to any object or custom field on the other side.
Users User profiles keyed by email or userId with custom data fields; upserted via POST /api/users/update, read via GET /api/users/{email} or getByUserId, bulk-written via /api/users/bulkUpdate (up to 1000 users per call), and deleted or GDPR-forgotten. Sorted Sets Score-ordered collections used for rankings, priority queues, and time-ordered indexes. Users is specific to Iterable and Sorted Sets to Redis Enterprise — each maps to any object or custom field on the other side.

How changes propagate between Iterable and Redis Enterprise

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Iterable Redis Enterprise Sub-second propagation

DetectionIterable notifies Stacksync of record changes through webhook events. System Webhooks push email/SMS/push/in-app and custom events (send, open, click, bounce, complaint, unsubscribe) as JSON POSTs in near real time.

DeliveryEach detected change is applied to Redis Enterprise as a row-level write, with types converted between the two schemas.

Redis Enterprise Iterable Interval-based propagation

DetectionStacksync polls Redis Enterprise for changes on an incremental schedule, reading only records changed since the previous pass. Keyspace notifications over pub/sub or reads from Redis Streams.

DeliveryEach detected change is written to Iterable through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Iterable: Limits are per endpoint and per project/key; exceeding one returns HTTP 429, so exponential backoff is advised. Event tracking allows far higher volume than metadata endpoints like campaigns/templates, and the Export API is throttled more tightly. Since Nov 10, 2025, passing the key in the query string or body is rate-limited more strictly than the Api-Key header.
  • Redis Enterprise: Throughput is bounded by provisioned cluster capacity rather than published API rate limits.
What ships with Iterable ⇄ Redis Enterprise

Connect Iterable and Redis Enterprise for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Iterable–Redis Enterprise connection.

Real-time

Two-way sync

Changes in Iterable or Redis Enterprise instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Iterable or Redis Enterprise data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Iterable or Redis Enterprise record.

Observability

Monitoring

Track your Iterable ⇄ Redis Enterprise sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Iterable and Redis Enterprise.

How the Iterable and Redis Enterprise connectors work

Iterable

Integration surface
Iterable REST API (JSON over HTTPS): Users, Events, Campaigns, Templates, Lists, Catalogs, and Commerce endpoints, plus a bulk Export API for historical data
Authentication
API key sent in the Api-Key HTTP header (also accepted as Api_Key; the name is case-insensitive). Keys are scoped by type - Server-side, JavaScript (Web SDK), or Mobile - with optional JWT-enabled keys. US projects use api.iterable.com; EU projects use api.eu.iterable.com.
Change detection
System Webhooks push email/SMS/push/in-app and custom events (send, open, click, bounce, complaint, unsubscribe) as JSON POSTs in near real time; historical backfill and incremental catch-up run through the Export API over a date range.
Capabilities
read · write · webhooks
Rate limits
Limits are per endpoint and per project/key; exceeding one returns HTTP 429, so exponential backoff is advised. Event tracking allows far higher volume than metadata endpoints like campaigns/templates, and the Export API is throttled more tightly. Since Nov 10, 2025, passing the key in the query string or body is rate-limited more strictly than the Api-Key header.

Redis Enterprise

Integration surface
Redis wire protocol (RESP) via client libraries; separate REST API for cluster management
Authentication
Password or ACL-based credentials, typically over TLS
Change detection
Keyspace notifications over pub/sub or reads from Redis Streams; no transaction-log CDC surface for data
Capabilities
read · write
Rate limits
Throughput is bounded by provisioned cluster capacity rather than published API rate limits
How it works

How to connect Iterable to Redis Enterprise — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Iterable and Redis Enterprise with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Iterable connected
    Redis Enterprise connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Iterable and Redis Enterprise objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Iterable ⇄ Redis Enterprise
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Iterable Redis Enterprise
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Iterable and Redis Enterprise integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 394 integrations available for Iterable and Redis Enterprise.

Popular · 8 of 394
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