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Marketing ⇄ ERP

Iterable to Manhattan Associates WMS integration — real-time, two-way sync

Keep Iterable and Manhattan Associates WMS in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Iterable and Manhattan Associates WMS

Feed the real customer, order, and revenue records from Manhattan Associates WMS into Iterable so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.

Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. Manhattan Associates WMS holds exactly that: Returns, Appointments, Distribution Orders, Purchase Orders & ASNs that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.

Stacksync syncs Returns, Appointments, Distribution Orders, Purchase Orders & ASNs in Manhattan Associates WMS with Commerce / Purchases, Export data, Users, Events in Iterable in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Iterable works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Iterable flow back onto the record in Manhattan Associates WMS.

The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.

Common use cases

  • 01 Reconcile ASNs and receipts with procurement systems to close POs automatically.
  • 02 Feed labor and throughput data into analytics tools for DC performance reporting.
  • 03 Write list subscribe/unsubscribe changes from a CRM back into Iterable Lists so suppression and opt-in state stay current before the next send.
  • 04 Two-way sync User profiles and their custom data fields between Iterable and a Postgres database or CRM so attributes and subscription state stay aligned in both systems.

Common sync patterns

Suppress or target existing customers

Because Manhattan Associates WMS knows who is already a paying customer, Iterable can exclude them from acquisition campaigns or single them out for renewal and cross-sell.

One customer identity across both systems

A person or company's contact details corrected in either system update the other, so marketing and the back office stop maintaining separate versions of the same record.

Lifecycle triggers from back-office events

A first order, a renewal, or a lapsed account recorded in Manhattan Associates WMS appears in Iterable within seconds, ready to start or stop a lifecycle campaign.

What you can sync between Iterable and Manhattan Associates WMS

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Iterable objects Manhattan Associates WMS objects How this pairing syncs
Catalogs Named catalogs of items (products, content) used for personalization and recommendations; items upserted and read via /api/catalogs/{catalogName}/items. Returns Return receipts synced so upstream systems reflect disposition and restock. Catalogs is specific to Iterable and Returns to Manhattan Associates WMS — each maps to any object or custom field on the other side.
Commerce / Purchases Purchase and cart activity tracked via /api/commerce/trackPurchase and /api/commerce/updateCart, feeding revenue attribution and abandoned-cart journeys. Appointments Dock scheduling data coordinated with carriers and yard systems. Commerce / Purchases is specific to Iterable and Appointments to Manhattan Associates WMS — each maps to any object or custom field on the other side.
Export data Historical user and event records pulled through the Export API (/api/export/data.json, data.csv, and userEvents) across data types like emailSend, emailOpen, emailClick, emailBounce, purchase, and customEvent. Distribution Orders Outbound order releases sent from the ERP or OMS into the WMS for waving and fulfillment. Export data is specific to Iterable and Distribution Orders to Manhattan Associates WMS — each maps to any object or custom field on the other side.
Users User profiles keyed by email or userId with custom data fields; upserted via POST /api/users/update, read via GET /api/users/{email} or getByUserId, bulk-written via /api/users/bulkUpdate (up to 1000 users per call), and deleted or GDPR-forgotten. Purchase Orders & ASNs Inbound expectations synced from procurement to drive receiving and putaway. Users is specific to Iterable and Purchase Orders & ASNs to Manhattan Associates WMS — each maps to any object or custom field on the other side.
Events Custom and system events tracked via /api/events/track and /api/events/trackBulk (up to 1000 events per call); a single user's event history is read via GET /api/events/{email}. Inventory On-hand, allocated, and available positions read out across the DC network. Events is specific to Iterable and Inventory to Manhattan Associates WMS — each maps to any object or custom field on the other side.
Campaigns Email, SMS, push, and in-app sends; metadata and metrics read via GET /api/campaigns and /api/campaigns/metrics, created and sent via /api/campaigns/create and /api/campaigns/trigger. Items Item master and packaging data kept consistent with the ERP catalog. Campaigns is specific to Iterable and Items to Manhattan Associates WMS — each maps to any object or custom field on the other side.

How changes propagate between Iterable and Manhattan Associates WMS

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Iterable Manhattan Associates WMS Sub-second propagation

DetectionIterable notifies Stacksync of record changes through webhook events. System Webhooks push email/SMS/push/in-app and custom events (send, open, click, bounce, complaint, unsubscribe) as JSON POSTs in near real time.

DeliveryEach detected change is written to Manhattan Associates WMS through its API, with automatic retries and rate-limit backoff.

Manhattan Associates WMS Iterable Interval-based propagation

DetectionStacksync polls Manhattan Associates WMS for changes on an incremental schedule, reading only records changed since the previous pass. Polling on modified timestamps.

DeliveryEach detected change is written to Iterable through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Iterable: Limits are per endpoint and per project/key; exceeding one returns HTTP 429, so exponential backoff is advised. Event tracking allows far higher volume than metadata endpoints like campaigns/templates, and the Export API is throttled more tightly. Since Nov 10, 2025, passing the key in the query string or body is rate-limited more strictly than the Api-Key header.
What ships with Iterable ⇄ Manhattan Associates WMS

Connect Iterable and Manhattan Associates WMS for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Iterable–Manhattan Associates WMS connection.

Real-time

Two-way sync

Changes in Iterable or Manhattan Associates WMS instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Iterable or Manhattan Associates WMS data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Iterable or Manhattan Associates WMS record.

Observability

Monitoring

Track your Iterable ⇄ Manhattan Associates WMS sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Iterable and Manhattan Associates WMS.

How the Iterable and Manhattan Associates WMS connectors work

Iterable

Integration surface
Iterable REST API (JSON over HTTPS): Users, Events, Campaigns, Templates, Lists, Catalogs, and Commerce endpoints, plus a bulk Export API for historical data
Authentication
API key sent in the Api-Key HTTP header (also accepted as Api_Key; the name is case-insensitive). Keys are scoped by type - Server-side, JavaScript (Web SDK), or Mobile - with optional JWT-enabled keys. US projects use api.iterable.com; EU projects use api.eu.iterable.com.
Change detection
System Webhooks push email/SMS/push/in-app and custom events (send, open, click, bounce, complaint, unsubscribe) as JSON POSTs in near real time; historical backfill and incremental catch-up run through the Export API over a date range.
Capabilities
read · write · webhooks
Rate limits
Limits are per endpoint and per project/key; exceeding one returns HTTP 429, so exponential backoff is advised. Event tracking allows far higher volume than metadata endpoints like campaigns/templates, and the Export API is throttled more tightly. Since Nov 10, 2025, passing the key in the query string or body is rate-limited more strictly than the Api-Key header.

Manhattan Associates WMS

Integration surface
REST API on Manhattan Active WM; database tables and message-based interfaces on legacy on-premises versions
Authentication
OAuth 2.0 on Manhattan Active; database credentials on legacy deployments
Change detection
Polling on modified timestamps; Manhattan Active also supports event/message-driven integration patterns
Capabilities
read · write
How it works

How to connect Iterable to Manhattan Associates WMS — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Iterable and Manhattan Associates WMS with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Iterable connected
    Manhattan Associates WMS connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Iterable and Manhattan Associates WMS objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Iterable ⇄ Manhattan Associates WMS
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Iterable Manhattan Associates WMS
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Iterable and Manhattan Associates WMS integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 367 integrations available for Iterable and Manhattan Associates WMS.

Popular · 6 of 367
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