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ERP ⇄ Marketing

Fishbowl Manufacturing to Iterable integration — real-time, two-way sync

Keep Fishbowl Manufacturing and Iterable in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Fishbowl Manufacturing and Iterable

Feed the real customer, order, and revenue records from Fishbowl Manufacturing into Iterable so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.

Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. Fishbowl Manufacturing holds exactly that: Locations, Parts, Products, Inventory that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.

Stacksync syncs Locations, Parts, Products, Inventory in Fishbowl Manufacturing with Templates, Lists, Catalogs, Commerce / Purchases in Iterable in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Iterable works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Iterable flow back onto the record in Fishbowl Manufacturing.

The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.

Common use cases

  • 01 Push purchase orders from procurement tools into Fishbowl and sync receipts back on arrival.
  • 02 Sync e-commerce orders into Fishbowl as sales orders and return fulfillment status and tracking numbers.
  • 03 Two-way sync User profiles and their custom data fields between Iterable and a Postgres database or CRM so attributes and subscription state stay aligned in both systems.
  • 04 Push warehouse or CRM audience segments into Iterable as Users via bulkUpdate (up to 1000 per call) and subscribe them to static Lists to drive campaigns.

Common sync patterns

Suppress or target existing customers

Because Fishbowl Manufacturing knows who is already a paying customer, Iterable can exclude them from acquisition campaigns or single them out for renewal and cross-sell.

One customer identity across both systems

A person or company's contact details corrected in either system update the other, so marketing and the back office stop maintaining separate versions of the same record.

Lifecycle triggers from back-office events

A first order, a renewal, or a lapsed account recorded in Fishbowl Manufacturing appears in Iterable within seconds, ready to start or stop a lifecycle campaign.

What you can sync between Fishbowl Manufacturing and Iterable

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Fishbowl Manufacturing objects Iterable objects How this pairing syncs
Inventory Quantity by part and location, mirrored out to sales channels to prevent overselling. Users User profiles keyed by email or userId with custom data fields; upserted via POST /api/users/update, read via GET /api/users/{email} or getByUserId, bulk-written via /api/users/bulkUpdate (up to 1000 users per call), and deleted or GDPR-forgotten. Inventory is specific to Fishbowl Manufacturing and Users to Iterable — each maps to any object or custom field on the other side.
Sales orders Created from commerce or CRM systems; fulfillment status syncs back. Events Custom and system events tracked via /api/events/track and /api/events/trackBulk (up to 1000 events per call); a single user's event history is read via GET /api/events/{email}. Sales orders is specific to Fishbowl Manufacturing and Events to Iterable — each maps to any object or custom field on the other side.
Purchase orders Pushed from procurement tools; receipts sync back on arrival. Campaigns Email, SMS, push, and in-app sends; metadata and metrics read via GET /api/campaigns and /api/campaigns/metrics, created and sent via /api/campaigns/create and /api/campaigns/trigger. Purchase orders is specific to Fishbowl Manufacturing and Campaigns to Iterable — each maps to any object or custom field on the other side.
Manufacture orders Production work whose status feeds planning dashboards. Templates Reusable email/SMS/push/in-app message templates with handlebars fields; read via /api/templates and per-channel get endpoints, written via /api/templates/email/upsert and the other channel upserts. Manufacture orders is specific to Fishbowl Manufacturing and Templates to Iterable — each maps to any object or custom field on the other side.
Bills of materials Component structures read for costing and material planning. Lists Static subscriber lists; read via GET /api/lists and /api/lists/getUsers, with users added or removed via /api/lists/subscribe and /api/lists/unsubscribe to control who receives a send. Bills of materials is specific to Fishbowl Manufacturing and Lists to Iterable — each maps to any object or custom field on the other side.
Customers Buyer records kept aligned with a CRM. Catalogs Named catalogs of items (products, content) used for personalization and recommendations; items upserted and read via /api/catalogs/{catalogName}/items. Customers is specific to Fishbowl Manufacturing and Catalogs to Iterable — each maps to any object or custom field on the other side.

How changes propagate between Fishbowl Manufacturing and Iterable

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Fishbowl Manufacturing Iterable Interval-based propagation

DetectionStacksync polls Fishbowl Manufacturing for changes on an incremental schedule, reading only records changed since the previous pass. Polling on last-modified fields.

DeliveryEach detected change is written to Iterable through its API, with automatic retries and rate-limit backoff.

Iterable Fishbowl Manufacturing Sub-second propagation

DetectionIterable notifies Stacksync of record changes through webhook events. System Webhooks push email/SMS/push/in-app and custom events (send, open, click, bounce, complaint, unsubscribe) as JSON POSTs in near real time.

DeliveryEach detected change is written to Fishbowl Manufacturing through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Fishbowl Manufacturing: Practical throughput is bounded by the Fishbowl server instance rather than a published quota.
  • Iterable: Limits are per endpoint and per project/key; exceeding one returns HTTP 429, so exponential backoff is advised. Event tracking allows far higher volume than metadata endpoints like campaigns/templates, and the Export API is throttled more tightly. Since Nov 10, 2025, passing the key in the query string or body is rate-limited more strictly than the Api-Key header.
What ships with Fishbowl Manufacturing ⇄ Iterable

Connect Fishbowl Manufacturing and Iterable for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Fishbowl Manufacturing–Iterable connection.

Real-time

Two-way sync

Changes in Fishbowl Manufacturing or Iterable instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Fishbowl Manufacturing or Iterable data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Fishbowl Manufacturing or Iterable record.

Observability

Monitoring

Track your Fishbowl Manufacturing ⇄ Iterable sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Fishbowl Manufacturing and Iterable.

How the Fishbowl Manufacturing and Iterable connectors work

Fishbowl Manufacturing

Integration surface
REST API on current versions; older installs expose an XML-over-socket API
Authentication
Application credentials plus a named Fishbowl user login that issues a session token
Change detection
Polling on last-modified fields; Fishbowl does not provide webhooks
Capabilities
read · write
Rate limits
Practical throughput is bounded by the Fishbowl server instance rather than a published quota

Iterable

Integration surface
Iterable REST API (JSON over HTTPS): Users, Events, Campaigns, Templates, Lists, Catalogs, and Commerce endpoints, plus a bulk Export API for historical data
Authentication
API key sent in the Api-Key HTTP header (also accepted as Api_Key; the name is case-insensitive). Keys are scoped by type - Server-side, JavaScript (Web SDK), or Mobile - with optional JWT-enabled keys. US projects use api.iterable.com; EU projects use api.eu.iterable.com.
Change detection
System Webhooks push email/SMS/push/in-app and custom events (send, open, click, bounce, complaint, unsubscribe) as JSON POSTs in near real time; historical backfill and incremental catch-up run through the Export API over a date range.
Capabilities
read · write · webhooks
Rate limits
Limits are per endpoint and per project/key; exceeding one returns HTTP 429, so exponential backoff is advised. Event tracking allows far higher volume than metadata endpoints like campaigns/templates, and the Export API is throttled more tightly. Since Nov 10, 2025, passing the key in the query string or body is rate-limited more strictly than the Api-Key header.
How it works

How to connect Fishbowl Manufacturing to Iterable — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Fishbowl Manufacturing and Iterable with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Fishbowl Manufacturing connected
    Iterable connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Fishbowl Manufacturing and Iterable objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Fishbowl Manufacturing ⇄ Iterable
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Fishbowl Manufacturing Iterable
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Fishbowl Manufacturing and Iterable integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
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GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

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