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CRM ⇄ Database

HubSpot to SAP Hana integration — real-time, two-way sync

Keep HubSpot and SAP Hana in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect HubSpot and SAP Hana

Treat HubSpot like part of your database: its records live in SAP Hana as real tables, and writes in either place sync to the other in seconds.

Product and engineering teams constantly need CRM data, and the CRM API is a poor way to get it: rate limits, pagination, custom objects, and integration code that breaks when an admin renames a field. What they actually want is the data in SAP Hana, where it can be queried and joined like everything else.

Stacksync mirrors Contact, Company, Deal, Line Item from HubSpot into Column store tables, Row store tables, Calculation views, SQL views in SAP Hana with real-time, bi-directional sync. Read CRM records with plain queries; write updates from your application and they appear in HubSpot with validation intact. Go-to-market teams keep working in the CRM, engineers keep working in the database, and neither has to think about the other.

Common use cases

  • 01 Push product signup and usage events into HubSpot contact properties to drive lifecycle marketing segmentation.
  • 02 Write warehouse-computed lead and account scores back to HubSpot properties on a schedule or in near real time.
  • 03 Detect inserts, updates, and deletes on high-write tables via AFTER triggers or a last-modified column and replicate the deltas downstream near-real-time.
  • 04 Read SYS.TABLES and TABLE_COLUMNS system views to auto-discover schema and generate field mappings when new tables are added to the sync.

Common sync patterns

Internal tools without API code

Back-office apps read and write the synced tables; Stacksync handles the HubSpot API, limits, and retries.

Trigger workflows from CRM changes

Field and stage updates in HubSpot arrive as row changes in SAP Hana, ready to drive jobs and notifications.

Query the CRM like a database

Accounts, contacts, and custom objects from HubSpot become tables in SAP Hana you can join with application data directly.

What you can sync between HubSpot and SAP Hana

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

HubSpot objects SAP Hana objects How this pairing syncs
Pipeline Synced with incremental and full sync per the Stacksync docs. Schemas Namespaces that group tables and views; the connector targets a schema and enumerates its objects from the catalog to build the sync. Pipeline is specific to HubSpot and Schemas to SAP Hana — each maps to any object or custom field on the other side.
Stages Synced with incremental and full sync per the Stacksync docs. Sequences Server-generated key values; relevant when writing rows into tables whose identity is assigned HANA-side rather than by the source system. Stages is specific to HubSpot and Sequences to SAP Hana — each maps to any object or custom field on the other side.
Audit Synced with incremental and full sync per the Stacksync docs. Triggers AFTER INSERT/UPDATE/DELETE triggers capture changes into a shadow/logging table so updates and deletes are detected near-real-time without full scans. Audit is specific to HubSpot and Triggers to SAP Hana — each maps to any object or custom field on the other side.
Contact Synced with incremental and full sync per the Stacksync docs. System-versioned temporal tables Column store tables with a history table tracking each row's validity period; used to reconstruct update and delete history for change capture. Contact is specific to HubSpot and System-versioned temporal tables to SAP Hana — each maps to any object or custom field on the other side.
Company Synced with incremental and full sync per the Stacksync docs. System views (SYS schema) Catalog and monitoring views such as SYS.TABLES and TABLE_COLUMNS; read to discover schema and auto-generate field mappings for new tables. Company is specific to HubSpot and System views (SYS schema) to SAP Hana — each maps to any object or custom field on the other side.
Deal Synced with incremental and full sync per the Stacksync docs. Column store tables HANA's default table type, optimized for analytics; synced two-way as rows over the SQL interface with the primary key driving upserts and delete tracking. Deal is specific to HubSpot and Column store tables to SAP Hana — each maps to any object or custom field on the other side.

How changes propagate between HubSpot and SAP Hana

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

HubSpot SAP Hana Sub-second propagation

DetectionHubSpot pushes changes as they happen — webhook events backed by change data capture. Records: incremental near-real-time change tracking.

DeliveryEach detected change is applied to SAP Hana as a row-level write, with types converted between the two schemas.

SAP Hana HubSpot Sub-second propagation

DetectionChanges in SAP Hana are captured at the source via change data capture — no polling loop against its API. Polling on a last-modified timestamp column, or AFTER INSERT/UPDATE/DELETE triggers writing to a shadow table.

DeliveryEach detected change is written to HubSpot through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • HubSpot: Request limits vary by subscription tier and API type.
  • SAP Hana: No SaaS-style request quota; throughput is bounded by connection limits, statement memory caps, and workload-class admission control (concurrency/memory limits) that share capacity with production queries.
What ships with HubSpot ⇄ SAP Hana

Connect HubSpot and SAP Hana for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every HubSpot–SAP Hana connection.

Real-time

Two-way sync

Changes in HubSpot or SAP Hana instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever HubSpot or SAP Hana data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single HubSpot or SAP Hana record.

Observability

Monitoring

Track your HubSpot ⇄ SAP Hana sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between HubSpot and SAP Hana.

How the HubSpot and SAP Hana connectors work

HubSpot

Integration surface
REST API (CRM v3)
Authentication
OAuth (choose HubSpot account and authorize Stacksync); requires a HubSpot 'Super Admin' to grant access; optional "Grant access to sensitive fields" checkbox for sensitive/highly sensitive fields
Change detection
Records: incremental near-real-time change tracking. Associations: HubSpot has no native association CDC
Capabilities
read · write · CDC · webhooks
Rate limits
Request limits vary by subscription tier and API type.
HubSpot setup guide

SAP Hana

Integration surface
SQL over the SAP HANA client (JDBC/ODBC drivers); OData/REST via XS for app-layer access
Authentication
Dedicated database user credentials over an encrypted TLS connection (password sent hashed); Kerberos, SAML, JWT, and X.509 certificate authentication are also supported. SAP HANA Cloud enforces TLS and IP allowlisting.
Change detection
Polling on a last-modified timestamp column, or AFTER INSERT/UPDATE/DELETE triggers writing to a shadow table; system-versioned temporal tables and SLT/SDI provide trigger- and log-based CDC. No native webhooks.
Capabilities
read · write · CDC
Rate limits
No SaaS-style request quota; throughput is bounded by connection limits, statement memory caps, and workload-class admission control (concurrency/memory limits) that share capacity with production queries.
How it works

How to connect HubSpot to SAP Hana — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate HubSpot and SAP Hana with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    HubSpot connected
    SAP Hana connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the HubSpot and SAP Hana objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · HubSpot ⇄ SAP Hana
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    HubSpot SAP Hana
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

HubSpot and SAP Hana integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 570 integrations available for HubSpot and SAP Hana.

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