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Data warehouse ⇄ Marketing

Google Cloud Platform to Rollworks integration — real-time, two-way sync

Keep Google Cloud Platform and Rollworks in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Google Cloud Platform and Rollworks

Put modeled data to work and measure what it drives: Google Cloud Platform and Rollworks keep contacts, audiences, and campaign results in step in real time, in both directions.

Google Cloud Platform is where your team models customers, product usage, and revenue into trusted tables; Rollworks runs the campaigns, audiences, and messages that reach those people. The two overlap wherever the same person, account, or segment matters to both, and when the bridge between them is a nightly export or a hand-built list, marketing targets stale data while analytics never sees what the campaign returned.

Stacksync syncs BigQuery tables, Cloud SQL databases, Cloud Storage objects, Pub/Sub topics in Google Cloud Platform with Campaigns, Ad Groups and Ads, Reporting and Attribution, Target Account Lists in Rollworks field by field, in real time, and in both directions. You decide which system owns which fields — a computed score or segment can flow out to Rollworks while sends, opens, and conversions flow back to Google Cloud Platform — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.

Common use cases

  • 01 Publish change events to Pub/Sub so downstream services react to record updates as they happen.
  • 02 Consolidate account-level ad engagement by domain into a reporting database to join RollWorks spend against CRM Opportunities.
  • 03 Push a Target Account List from a CRM or warehouse into RollWorks, keeping Accounts (domains) and their Account Tiers aligned as the source data changes.

Common sync patterns

Keep the contact and audience list current

New and updated contacts, leads, or audience members flow between Google Cloud Platform and Rollworks, so the marketing audience reflects the people in your warehouse and corrections propagate instead of the two sides drifting apart.

Suppression and consent stay aligned

Unsubscribes, bounces, and consent or opt-out flags held in either system propagate to the other, so no one is messaged after opting out and Google Cloud Platform holds the current state for auditing.

Enrich records with warehouse context

Product-usage counts, plan tier, region, or account owner computed in Google Cloud Platform appear on the matching record in Rollworks, so targeting, routing, and personalization use up-to-date context.

What you can sync between Google Cloud Platform and Rollworks

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Google Cloud Platform objects Rollworks objects How this pairing syncs
Pub/Sub topics Event streams used to move change events between systems in near real time. Accounts (TAL Items) Individual accounts identified by domain; added or removed via the tier items endpoint (POST/DELETE) so an operational database can control which domains are targeted. Pub/Sub topics is specific to Google Cloud Platform and Accounts (TAL Items) to Rollworks — each maps to any object or custom field on the other side.
Firestore documents Document data read and written through the Firestore API for app-facing syncs. Audience Segments CRM (email), custom (cookie or ID), and lookalike segments created via /audience/v1/segments; membership is written from a warehouse with a duration of 1 to 540 days. Firestore documents is specific to Google Cloud Platform and Audience Segments to Rollworks — each maps to any object or custom field on the other side.
Spanner tables Strongly consistent relational tables accessed via SQL for transactional workloads. Campaigns Prospecting v2 campaigns running on Web and LinkedIn with budget, KPI, and flight settings; created and edited via API and read back for status and pacing. Spanner tables is specific to Google Cloud Platform and Campaigns to Rollworks — each maps to any object or custom field on the other side.
BigQuery datasets Namespaces that group tables; syncs target tables within a dataset. Ad Groups and Ads Campaign subdivisions carrying attribute, contextual, geo, and device targeting plus creative; read and written to keep targeting aligned with an internal planning system. BigQuery datasets is specific to Google Cloud Platform and Ad Groups and Ads to Rollworks — each maps to any object or custom field on the other side.
BigQuery tables The primary analytics destination, written through load jobs or the Storage Write API and queried with SQL. Reporting and Attribution Delivery and attribution metrics (impressions, clicks, cost, conversions, view-throughs) from the GraphQL Reporting API; read-only, aggregated by campaign, ad, and account domain. BigQuery tables is specific to Google Cloud Platform and Reporting and Attribution to Rollworks — each maps to any object or custom field on the other side.
Cloud SQL databases Managed Postgres, MySQL, and SQL Server instances synced like ordinary relational databases. Target Account Lists Named lists of B2B accounts for ABM; managed through /audience/v1/target_accounts so a CRM or warehouse can push and reconcile the accounts RollWorks advertises against. Cloud SQL databases is specific to Google Cloud Platform and Target Account Lists to Rollworks — each maps to any object or custom field on the other side.

How changes propagate between Google Cloud Platform and Rollworks

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Google Cloud Platform Rollworks Sub-second propagation

DetectionGoogle Cloud Platform pushes changes as they happen — webhook events backed by change data capture. Varies by service: log-based CDC on Cloud SQL (logical replication or binlog, also via Datastream), Pub/Sub for event delivery, polling for BigQuery.

DeliveryEach detected change is written to Rollworks through its API, with automatic retries and rate-limit backoff.

Rollworks Google Cloud Platform Interval-based propagation

DetectionStacksync polls Rollworks for changes on an incremental schedule, reading only records changed since the previous pass. Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule.

DeliveryEach detected change is applied to Google Cloud Platform as a row-level write, with types converted between the two schemas.

Rate-limit considerations

  • Google Cloud Platform: Quotas are set per service and per project; BigQuery, Pub/Sub, and Cloud SQL each enforce their own limits.
  • Rollworks: NextRoll does not publish explicit rate limits; access tokens expire 24 hours after issue and refresh tokens rotate on use, so long-running syncs must keep refreshing credentials.
What ships with Google Cloud Platform ⇄ Rollworks

Connect Google Cloud Platform and Rollworks for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Google Cloud Platform–Rollworks connection.

Real-time

Two-way sync

Changes in Google Cloud Platform or Rollworks instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Google Cloud Platform or Rollworks data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Google Cloud Platform or Rollworks record.

Observability

Monitoring

Track your Google Cloud Platform ⇄ Rollworks sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Google Cloud Platform and Rollworks.

How the Google Cloud Platform and Rollworks connectors work

Google Cloud Platform

Integration surface
Per-service REST and gRPC APIs; BigQuery speaks SQL and Cloud SQL exposes standard database wire protocols
Authentication
IAM service accounts with OAuth 2.0 tokens
Change detection
Varies by service: log-based CDC on Cloud SQL (logical replication or binlog, also via Datastream), Pub/Sub for event delivery, polling for BigQuery tables
Capabilities
read · write · CDC · webhooks
Rate limits
Quotas are set per service and per project; BigQuery, Pub/Sub, and Cloud SQL each enforce their own limits

Rollworks

Integration surface
REST APIs (Audience, Prospecting v2) plus a GraphQL Reporting API
Authentication
OAuth 2.0 via NextRoll (Authorization Code grant, Bearer tokens per RFC 6749/6750); Personal Access Tokens supported for server-side scripts
Change detection
Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule; no change webhooks or CDC feed is published
Capabilities
read · write
Rate limits
NextRoll does not publish explicit rate limits; access tokens expire 24 hours after issue and refresh tokens rotate on use, so long-running syncs must keep refreshing credentials.
How it works

How to connect Google Cloud Platform to Rollworks — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Google Cloud Platform and Rollworks with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Google Cloud Platform connected
    Rollworks connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Google Cloud Platform and Rollworks objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Google Cloud Platform ⇄ Rollworks
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Google Cloud Platform Rollworks
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Google Cloud Platform and Rollworks integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 403 integrations available for Google Cloud Platform and Rollworks.

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