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Marketing ⇄ Data warehouse

Bingads to Google Cloud Platform integration — real-time, two-way sync

Keep Bingads and Google Cloud Platform in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Bingads and Google Cloud Platform

Put modeled data to work and measure what it drives: Google Cloud Platform and Bingads keep contacts, audiences, and campaign results in step in real time, in both directions.

Google Cloud Platform is where your team models customers, product usage, and revenue into trusted tables; Bingads runs the campaigns, audiences, and messages that reach those people. The two overlap wherever the same person, account, or segment matters to both, and when the bridge between them is a nightly export or a hand-built list, marketing targets stale data while analytics never sees what the campaign returned.

Stacksync syncs Cloud Storage objects, Pub/Sub topics, Firestore documents, Spanner tables in Google Cloud Platform with Performance Reports, Campaigns, Ad Groups, Ads in Bingads field by field, in real time, and in both directions. You decide which system owns which fields — a computed score or segment can flow out to Bingads while sends, opens, and conversions flow back to Google Cloud Platform — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.

Common use cases

  • 01 Publish change events to Pub/Sub so downstream services react to record updates as they happen.
  • 02 Sync shared budgets and automated bid strategies so finance-approved spend and bids in an internal tool apply to live Microsoft Advertising campaigns.
  • 03 Pull performance Reports (campaign, ad group, keyword, geographic) into Postgres or a warehouse to blend Microsoft Advertising spend and conversions with Google Ads, CRM, and revenue data.

Common sync patterns

Keep the contact and audience list current

New and updated contacts, leads, or audience members flow between Google Cloud Platform and Bingads, so the marketing audience reflects the people in your warehouse and corrections propagate instead of the two sides drifting apart.

Suppression and consent stay aligned

Unsubscribes, bounces, and consent or opt-out flags held in either system propagate to the other, so no one is messaged after opting out and Google Cloud Platform holds the current state for auditing.

Enrich records with warehouse context

Product-usage counts, plan tier, region, or account owner computed in Google Cloud Platform appear on the matching record in Bingads, so targeting, routing, and personalization use up-to-date context.

What you can sync between Bingads and Google Cloud Platform

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Bingads objects Google Cloud Platform objects How this pairing syncs
Budgets & Bid Strategies Shared budgets and automated bid strategies (e.g. Maximize Conversions, Target CPA); read and write so finance-approved spend and bids apply to live campaigns. Cloud SQL databases Managed Postgres, MySQL, and SQL Server instances synced like ordinary relational databases. Budgets & Bid Strategies is specific to Bingads and Cloud SQL databases to Google Cloud Platform — each maps to any object or custom field on the other side.
Audiences & Remarketing Lists Remarketing, customer-match, in-market, and similar audiences; read and create/associate to keep audience lists aligned with a CDP or CRM. Cloud Storage objects Staging area for file-based bulk loads into BigQuery and other services. Audiences & Remarketing Lists is specific to Bingads and Cloud Storage objects to Google Cloud Platform — each maps to any object or custom field on the other side.
Conversion Goals & Offline Conversions Conversion goals (read/create) plus ApplyOfflineConversions, which imports offline conversion events (closed deals, qualified leads) back into Microsoft Advertising to inform bidding. Pub/Sub topics Event streams used to move change events between systems in near real time. Conversion Goals & Offline Conversions is specific to Bingads and Pub/Sub topics to Google Cloud Platform — each maps to any object or custom field on the other side.
Ad Extensions (Assets) Sitelink, callout, image, call, and other extensions/assets associated to campaigns and ad groups; CRUD via Campaign Management. Firestore documents Document data read and written through the Firestore API for app-facing syncs. Ad Extensions (Assets) is specific to Bingads and Firestore documents to Google Cloud Platform — each maps to any object or custom field on the other side.
Accounts, Customers & Users Customer Management hierarchy - accounts, customers, and users - read and managed to mirror agency/MCC-style structure and access into an internal database. Spanner tables Strongly consistent relational tables accessed via SQL for transactional workloads. Accounts, Customers & Users is specific to Bingads and Spanner tables to Google Cloud Platform — each maps to any object or custom field on the other side.
Performance Reports Campaign, ad group, keyword, geographic, and audience performance via the asynchronous Reporting service (submit, poll, download); read-only spend and conversion data. BigQuery datasets Namespaces that group tables; syncs target tables within a dataset. Performance Reports is specific to Bingads and BigQuery datasets to Google Cloud Platform — each maps to any object or custom field on the other side.

How changes propagate between Bingads and Google Cloud Platform

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Bingads Google Cloud Platform Interval-based propagation

DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.

DeliveryEach detected change is applied to Google Cloud Platform as a row-level write, with types converted between the two schemas.

Google Cloud Platform Bingads Sub-second propagation

DetectionGoogle Cloud Platform pushes changes as they happen — webhook events backed by change data capture. Varies by service: log-based CDC on Cloud SQL (logical replication or binlog, also via Datastream), Pub/Sub for event delivery, polling for BigQuery.

DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
  • Google Cloud Platform: Quotas are set per service and per project; BigQuery, Pub/Sub, and Cloud SQL each enforce their own limits.
What ships with Bingads ⇄ Google Cloud Platform

Connect Bingads and Google Cloud Platform for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bingads–Google Cloud Platform connection.

Real-time

Two-way sync

Changes in Bingads or Google Cloud Platform instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Bingads or Google Cloud Platform data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Bingads or Google Cloud Platform record.

Observability

Monitoring

Track your Bingads ⇄ Google Cloud Platform sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Bingads and Google Cloud Platform.

How the Bingads and Google Cloud Platform connectors work

Bingads

Integration surface
SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
Authentication
OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
Change detection
No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
Capabilities
read · write
Rate limits
Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.

Google Cloud Platform

Integration surface
Per-service REST and gRPC APIs; BigQuery speaks SQL and Cloud SQL exposes standard database wire protocols
Authentication
IAM service accounts with OAuth 2.0 tokens
Change detection
Varies by service: log-based CDC on Cloud SQL (logical replication or binlog, also via Datastream), Pub/Sub for event delivery, polling for BigQuery tables
Capabilities
read · write · CDC · webhooks
Rate limits
Quotas are set per service and per project; BigQuery, Pub/Sub, and Cloud SQL each enforce their own limits
How it works

How to connect Bingads to Google Cloud Platform — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Bingads and Google Cloud Platform with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Bingads connected
    Google Cloud Platform connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Bingads and Google Cloud Platform objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Bingads ⇄ Google Cloud Platform
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Bingads Google Cloud Platform
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Bingads and Google Cloud Platform integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
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→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 497 integrations available for Bingads and Google Cloud Platform.

Popular · 7 of 497
All Bingads integrations All Google Cloud Platform integrations Browse all integrations
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