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CRM ⇄ Business productivity

Gong to Lusha integration — real-time data sync

Keep Gong and Lusha in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Gong and Lusha

Flow Lusha data into Gong in real time — no exports, no schedulers, no custom scripts.

Lusha is a read-only source: Stacksync reads its data in real time and delivers it into Gong, so Gong always reflects the current state of Lusha — without exports, scripts, or schedulers.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Lusha holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Common use cases

  • 01 Backfill missing phone numbers on an existing contact list stored in a database or warehouse.
  • 02 Append firmographic company data to account records before territory or scoring runs.
  • 03 Pull call Transcripts by callId into a warehouse or vector store to power search, RAG, and deal-review summaries over what was said on calls.
  • 04 Sync Interaction Stats such as talk ratios and per-rep activity into a coaching database for engagement and rep-performance dashboards.

Common sync patterns

Where Lusha can store CRM context: fields kept current

Owner, lifecycle stage, or account details from Gong sync into Lusha, so people working there have the context without switching tools.

Where Lusha runs outreach

Prospects, sends, and replies sync into Gong, keeping lead status current without manual imports.

Where Lusha supplies contact or company data

Enriched fields land directly on records in Gong, and refreshes keep them from going stale.

What you can sync between Gong and Lusha

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Gong objects Lusha objects How this pairing syncs
Trackers & Scorecards Keyword and topic tracker definitions plus coaching scorecards, including answered scorecards, read from Settings as coaching and deal-risk signals. Read-only. Prospecting Results Search-based lists of people and companies matching filters, used to seed lead lists. Trackers & Scorecards is specific to Gong and Prospecting Results to Lusha — each maps to any object or custom field on the other side.
CRM Objects Accounts, opportunities, stages, and users uploaded into Gong through the CRM integration API so CRM context appears alongside conversations. Write (upload) path. Bulk Enrichment Requests Batch lookups that enrich multiple records per request, used to backfill large contact lists rather than one-off calls. CRM Objects is specific to Gong and Bulk Enrichment Requests to Lusha — each maps to any object or custom field on the other side.
Library Call-library folders and folder content (curated calls and snippets) read via GET /v2/library/folders and /v2/library/folder-content. Read-only. Person Profiles Contact-level enrichment results (work emails, phone numbers, title, company) returned per lookup. Library is specific to Gong and Person Profiles to Lusha — each maps to any object or custom field on the other side.
Data Privacy (Erasure) GDPR/CCPA deletion handled by POST /v2/data-privacy/erase-data-for-email, with data-for-email lookups on the read side; a write path used for compliance deletions. Company Profiles Firmographic records (industry, size, location) appended to account or company rows. Data Privacy (Erasure) is specific to Gong and Company Profiles to Lusha — each maps to any object or custom field on the other side.
Calls Retrieved via POST /v2/calls/extensive with participants, topics, trackers, scorecards, and media URLs, filtered by fromDateTime/toDateTime; external recordings are also imported via POST /v2/calls with media uploaded via PUT /v2/calls/{id}/media. Read and write. Email Addresses Work emails written into CRM contact fields during enrichment. Calls is specific to Gong and Email Addresses to Lusha — each maps to any object or custom field on the other side.
Transcripts Speaker-attributed, timestamped sentences retrieved via POST /v2/calls/transcript for one or more callIds; available only after asynchronous processing completes. Read-only. Phone Numbers Direct-dial and mobile numbers appended for outbound calling workflows. Transcripts is specific to Gong and Phone Numbers to Lusha — each maps to any object or custom field on the other side.

How changes propagate between Gong and Lusha

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Gong Lusha Interval-based propagation

DetectionStacksync polls Gong for changes on an incremental schedule, reading only records changed since the previous pass. Polling POST /v2/calls/extensive on fromDateTime/toDateTime.

DeliveryLusha does not accept inbound record writes, so this direction carries requests rather than records: Lusha's output flows back as field updates on the originating Gong records.

Lusha Gong Interval-based propagation

DetectionStacksync polls Lusha for changes on an incremental schedule, reading only records changed since the previous pass. Data is fetched on demand per lookup, so syncs poll or trigger enrichment when source records change.

DeliveryEach detected change is written to Gong through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Gong: 3 API calls per second and 10,000 calls per day per company by default; exceeding returns HTTP 429 with a Retry-After header, and limits can be raised by contacting Gong.
  • Lusha: Lookups consume credits and are subject to the platform's API rate limits.
What ships with Gong ⇄ Lusha

Connect Gong and Lusha for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Gong–Lusha connection.

Real-time

Real-time sync

Changes in Gong or Lusha instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Gong or Lusha data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Gong or Lusha record.

Observability

Monitoring

Track your Gong ⇄ Lusha sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Gong and Lusha.

How the Gong and Lusha connectors work

Gong

Integration surface
REST API on api.gong.io/v2 - retrieval endpoints (calls, transcript, users, stats, settings, library, logs) plus write endpoints for importing calls, uploading CRM data, and data-privacy erasure
Authentication
Basic authorization header combining an Access Key and Access Key Secret (created by a Gong technical admin, base64-encoded as key:secret); OAuth 2.0 Bearer tokens are supported for marketplace apps
Change detection
Polling POST /v2/calls/extensive on fromDateTime/toDateTime; the public API exposes no outbound webhooks or CDC, though a Gong admin can configure a product-side automation Rule that POSTs matching calls to a URL. Transcripts and analysis appear only after asynchronous processing.
Capabilities
read · write
Rate limits
3 API calls per second and 10,000 calls per day per company by default; exceeding returns HTTP 429 with a Retry-After header, and limits can be raised by contacting Gong.
Gong setup guide

Lusha

Integration surface
REST API
Authentication
API key
Change detection
Not event-driven; data is fetched on demand per lookup, so syncs poll or trigger enrichment when source records change
Capabilities
read
Rate limits
Lookups consume credits and are subject to the platform's API rate limits.
How it works

How to connect Gong to Lusha — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Gong and Lusha with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Gong connected
    Lusha connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Gong and Lusha objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Gong ⇄ Lusha
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Gong Lusha
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Gong and Lusha integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 398 integrations available for Gong and Lusha.

Popular · 6 of 398
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