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Business productivity ⇄ CRM

Front to Gladly integration — real-time, two-way sync

Keep Front and Gladly in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Migrated from Mulesoft
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Migrated from Celigo
Why teams connect Front and Gladly

Sync what happens in Front with the customer records in Gladly, in real time and in both directions.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Front holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Stacksync connects Inboxes, Tags, Teammates, Channels in Front to Conversations, Conversation items, Agents, Topics in Gladly with bi-directional, real-time sync. Activity and record changes in Front update the matching contact or account in Gladly, and CRM data flows the other way wherever Front can store and use it.

Common use cases

  • Write CRM account tier, owner, and renewal data into Front contact and account custom fields so it shows next to the conversation.
  • Keep Front contacts and accounts aligned with CRM contacts and accounts in both directions.
  • Keep customer attributes such as loyalty tier and lifetime value synced from a warehouse into Gladly profiles for routing and prioritization.
  • Push conversation outcomes into a CRM so account teams see support context on their accounts.

Where Front handles support or shared inboxes

Tickets and conversations attach to the right contact and account in Gladly, so sales sees open issues before the next call.

Where Front supplies contact or company data

Enriched fields land directly on records in Gladly, and refreshes keep them from going stale.

Where Front can store CRM context: fields kept current

Owner, lifecycle stage, or account details from Gladly sync into Front, so people working there have the context without switching tools.

What you can sync between Front and Gladly

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Front objects Gladly objects
Teammates Agents; used for ownership mapping and workload reporting. Customer profiles The central entity; merges identifiers like email, phone, and order IDs, which syncs use for matching.
Channels Connected addresses (email, SMS, chat); define where messages originate and send from. Conversations Each customer's continuous timeline; status and outcomes sync to CRMs and warehouses.
Conversations The central threaded unit that messages, comments, and tags attach to; synced for support analytics. Conversation items Individual messages across voice, SMS, chat, and email attached to the conversation.
Messages Inbound and outbound emails, chats, and SMS within a conversation; read out for response-time reporting. Agents User records used to attribute work in CX analytics.
Comments Internal team notes on conversations; usually read-only in syncs. Topics Categorization applied to conversations; the key dimension for contact-driver reporting.
Contacts People across channels; matched to CRM contacts, with custom fields carrying external context. Tasks Follow-up work items created from external triggers or synced for workload reporting.
What ships with Front ⇄ Gladly

Connect Front and Gladly for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Front–Gladly connection.

Real-time

Two-way sync

Changes in Front or Gladly instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Front or Gladly data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Front or Gladly record.

Observability

Monitoring

Track your Front ⇄ Gladly sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Front and Gladly.

How the Front and Gladly connectors work

Front

Integration surface
REST API (Core API)
Authentication
OAuth authorization via the Stacksync UI ("Connections" > "create new connection" > "Front" > "Authorize") — no coding required
Change detection
Application webhooks and rule-triggered webhooks, with the events endpoint available for polling
Capabilities
read · write · webhooks
Rate limits
Request limits vary by plan.
Front setup guide

Gladly

Integration surface
REST API
Authentication
API tokens used with basic authentication tied to an agent email
Change detection
Webhook event subscriptions for conversation and customer events, supplemented by polling and report exports
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's API rate limits
How it works

How to connect Front to Gladly — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Front and Gladly with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Front connected
    Gladly connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Front and Gladly objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Front ⇄ Gladly
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Front Gladly
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Front and Gladly integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Front and Gladly.

Popular · 8 of 386
All Front integrations All Gladly integrations Browse all integrations
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