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Amazon Seller Central and Front integration

Bring supported Amazon Seller Central data into Front for your team's workflows and reporting. This connector supports updates from Amazon Seller Central to Front.

  • Field mappings and sync direction under your control
  • Inspect and resolve record errors in one dashboard
Source-to-destination updates for supported objects
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Amazon Seller Central
Front
Explore record coverage

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Example workflow

Coordinate Amazon Seller Central commerce data with Front

Validate the selected objects and operations even where connector-level direction is documented.

Starting eventA catalog, order, or fulfillment change in Amazon Seller Central matters to Accounts or Contacts.

  1. Choose the commerce entity from Orders or Listings / Catalog Items; separate products, variants, orders, and fulfillments.

  2. Preserve order and line references through the Front process. Define many-to-one or one-to-many relationships explicitly.

  3. Assign separate ownership for commercial approval, inventory, and fulfillment, including partial cancellations or returns.

What to verifyA split fulfillment and repeated request preserve line quantities without duplicate orders or shipments.

Review records and field ownership

Mapping essentials

Records and field ownership

Match records by stable IDs and assign an owner for each field. The record notes identify the coverage to check.

Download the mapping worksheet

CSV · No email required

Start with one Amazon Seller Central record and the result you want in Front: a report, a linked record, or an approved action. The listed record types do not identify a direct match, so define that relationship with your integration team before mapping fields.

Why teams connect Amazon Seller Central and Front

Put your Amazon Seller Central and Front data to work

Start with the work your team needs to complete: keep records up to date, make operational data available for reporting, or move data to a new system. Choose one Amazon Seller Central and Front workflow to test, define what success looks like, and decide who handles failed updates.

  • Resolve where-is-my-order tickets from Front Inboxes using synced Shipments data.

  • Prioritize Conversations tied to high-value Orders or FBA Inventory issues.

  • Keep Front Accounts current with each buyer's Amazon order history.

What records can you sync?

Start with the records your workflow needs. Check each system’s read and write requirements before mapping fields.

Amazon Seller Central

Read-only connector

Record types covered in the setup guide

Record typesCoverage and requirements
  • SP-API objects
  • SP-API reports
See connector requirements. Confirm field permissions and sync direction.

Read the Amazon Seller Central connector guide

Front

Read and write support varies by record

Record types covered in the setup guide

Record typesCoverage and requirements
  • Accounts
  • Contacts
  • Contact Groups
  • Events
✅ Supported. Confirm field permissions and sync direction.

Read the Front connector guide

Connection essentials

Review how each system connects, detects changes, and permits access to your records.

View setup requirements and limits
Connection requirementAmazon Seller CentralFront
Integration interfaceREST API (Selling Partner API, SP-API)REST API (Core API)
AuthenticationSP-API app credentialsOAuth authorization via the Stacksync UI
Change detectionHistorical and incremental syncs are documented.The saved Stacksync guide does not specify the change-detection mechanism.
Read accessAvailable for supported recordsAvailable for supported records
Write accessNot supported by this connectorAvailable for supported records

Enterprise controls

Security and control for your integrations

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Compliance and data transfers

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

  • SOC 2 Type II
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  • CCPA
  • DPF US-EU-UK-CH

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Record-level recovery

Inspect sync errors and use retry and revert controls to resolve failed updates.

Read the recovery guide

Implementation

Technical reference

Review setup, record relationships, testing, and recovery for your implementation.

Authentication, permissions and API limits

Connection requirements and limits

Amazon Seller Central
Integration interface
REST API (Selling Partner API, SP-API)
Authentication
SP-API app credentials (LWA client ID/secret, application ID, Merchant ID/Seller ID token, refresh token, region) entered into the Stacksync connection form
Change detection
Historical and incremental syncs are documented. The guide does not specify a universal detection interval.
Read access
Available for supported records
Write access
Not supported by this connector
Setup requirements
  • Supply SP-API authorization credentials, merchant identification, region, and refresh token using the connector authorization guide.
  • Include client-secret renewal in operations planning; the saved setup guide specifies six-month expiration.
Limitations to check
  • The documented connector sends data out of Amazon; it does not document write-back to Amazon.
Technical documentation

Documentation reviewed 2026-09-15. Check the linked guides for current account and record requirements.

Amazon Seller Central setup guide
Front
Integration interface
REST API (Core API)
Authentication
OAuth authorization via the Stacksync UI ("Connections" > "create new connection" > "Front" > "Authorize") — no coding required
Change detection
The saved Stacksync guide does not specify the change-detection mechanism. Confirm it for the selected objects.
Read access
Available for supported records
Write access
Available for supported records
Setup requirements
  • Create a Front connection in Stacksync and complete the authorization flow.
  • Check the documented Accounts, Contacts, Contact Groups, and Events coverage against the required use case.
Limitations to check
  • Two-way sync is documented at connector level. The object list does not specify writable fields or change-detection behavior; validate both for the selected records.
Technical documentation

Documentation reviewed 2026-09-15. Check the linked guides for current account and record requirements.

Front setup guide

Prepare Amazon Seller Central and Front access

Set up both accounts before testing the mapping. Use test records where available, and identify the account administrator who can approve access and help resolve setup errors.

Amazon Seller Central setup checklist
  • Supply SP-API authorization credentials, merchant identification, region, and refresh token using the connector authorization guide.
  • Include client-secret renewal in operations planning; the saved setup guide specifies six-month expiration.

Setup guides: Authorize Amazon Seller Central

Front setup checklist
  • Create a Front connection in Stacksync and complete the authorization flow.
  • Check the documented Accounts, Contacts, Contact Groups, and Events coverage against the required use case.

Setup guides: Authorize Front

Prepare to go live

Record the fields each system can update, the first-load cutoff, both record IDs, the expected update delay, and who handles errors. Complete the tests before production before expanding to more records.

Use the Amazon Seller Central and Front planning worksheet to capture these decisions. Record the access owner in the worksheet and enter credentials only in the connection setup.

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Record identity and field ownership

Keep each record tied to its source ID. Use the references below to choose field owners and preserve relationships between records.

Download the mapping worksheet · CSV, no email required

Start with one Amazon Seller Central record and the result you want in Front: a report, a linked record, or an approved action. The listed record types do not identify a direct match, so define that relationship with your integration team before mapping fields.

Compare integration approaches

Use one documented object for the first pilot. Verify its identity and permitted direction, then add dependent records only when the acceptance checks pass.

Stacksync managed sync

Best fit
Source-to-destination updates for supported objects. Choose the records, writable fields, and permissions for your workflow.
Operating responsibility
Fits ongoing record synchronization when the required operations are supported. Add workflow steps for approvals or business actions that go beyond copying fields.
Before you choose
Provide your table or object schemas and one example update; confirm the supported keys, fields, and direction.

Native vendor integration

Best fit
A vendor-built integration may fit if it supports your Amazon Seller Central and Front record types.
Operating responsibility
Can reduce setup for a supported workflow. You may need another method for records or business steps it does not cover.
Before you choose
First check whether either vendor offers this integration. If available, verify your record types, update direction, account tier, and related-record handling.

Custom API or workflow

Best fit
Consider when Amazon Seller Central and Front need a transformation, approval, or action outside a direct record sync.
Operating responsibility
Provides control over business steps; the team owns credentials, version changes, error queues, and reconciliation.
Before you choose
Verify endpoint permissions, pagination, quotas, duplicate detection, and failure recovery.

File or scheduled snapshot

Best fit
Consider for a one-time Amazon Seller Central / Front migration or a reporting need with an explicit freshness window.
Operating responsibility
Can simplify a bounded transfer; later changes and deletion history require another extraction or a separately designed incremental process.
Before you choose
Record the extraction cutoff, source IDs, encoding, date/number formats, and reconciliation totals.

Workflow scenarios and expected results

Coordinate Amazon Seller Central commerce data with Front

Validate the selected objects and operations even where connector-level direction is documented.

Starting event: A catalog, order, or fulfillment change in Amazon Seller Central matters to Accounts or Contacts.

  1. Choose the commerce entity from Orders or Listings / Catalog Items; separate products, variants, orders, and fulfillments.
  2. Preserve order and line references through the Front process. Define many-to-one or one-to-many relationships explicitly.
  3. Assign separate ownership for commercial approval, inventory, and fulfillment, including partial cancellations or returns.

Expected result: A split fulfillment and repeated request preserve line quantities without duplicate orders or shipments.

If it fails: Look up existing downstream records before retrying creation; reconcile current order and fulfillment states.

Initial load and acceptance testing

Keep both record IDs with the expected and actual result. Reconcile the same filters and time window in each system.

Direction and permissions

Test case

Verify read access in Amazon Seller Central and write access in Front. Test the permitted route without relying on a return sync.

Expected result

Only an approved, supported direction and permitted fields are written.

Freshness and reconciliation

Test case

Measure source and destination times for the selected records under normal load and a burst. Reconcile IDs and values using the same filters and cutoff.

Expected result

The process meets its agreed freshness target and reconciliation has no unexplained differences.

Failed updates, retries and recovery

Start with the failed record and the destination error, then inspect the source value, field requirements, and access.

A record type or update is unavailable

Investigate

Check the Amazon Seller Central and Front connector guides, account permissions, and any operations marked On Request.

Next action

Ask the integration team to confirm a supported way to handle that record. Verify whether it needs connector configuration or a separate workflow step.

Source and destination disagree after a retry

Investigate

Compare current source values, destination validation, identity mappings, and any side effects already completed.

Next action

Stacksync issue retry reads the current source state. Decide the intended state before retrying or reverting; reconcile downstream effects separately.

Read the Stacksync issues dashboard guide for retry and revert behavior.

Change detection and update delivery

How updates move between Amazon Seller Central and Front

See how each system detects changes and which updates the other system can receive. Each direction has its own permissions and record requirements.

Amazon Seller Central Front Timing depends on the connected systems

Detect changesHistorical and incremental syncs are documented. The guide does not specify a universal detection interval.

Apply updatesSelected writable fields update in Front. Its permissions and validation rules still apply; rejected records can be inspected in the Issues dashboard.

Front Amazon Seller Central Direction not supported

Detect changesThis route requires read access from Front and write access to Amazon Seller Central; the documented connector restrictions do not permit it.

Apply updatesUse a supported direction or review a separate integration method for this requirement.

Update timing and record limits
  • Measure initial-load and ongoing-change latency separately. Source detection, selected objects, account limits, and destination validation determine the observed delay.
FAQ

Amazon Seller Central and Front integration FAQ

Further reading

Guides and resources

Next step

See your workflow in Stacksync

Walk through your Amazon Seller Central and Front records, field mappings, and requirements with an integration engineer.

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