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Marketing ⇄ ERP

Eloqua to Unleashed Software integration — real-time, two-way sync

Keep Eloqua and Unleashed Software in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Eloqua and Unleashed Software

Feed the real customer, order, and revenue records from Unleashed Software into Eloqua so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.

Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. Unleashed Software holds exactly that: Sales Orders, Purchase Orders, Customers, Suppliers that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.

Stacksync syncs Sales Orders, Purchase Orders, Customers, Suppliers in Unleashed Software with Emails, Forms and Form Submits, Contact Lists and Segments, Contacts in Eloqua in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Eloqua works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Eloqua flow back onto the record in Unleashed Software.

The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.

Common use cases

  • 01 Push Sales Orders from a storefront or CRM into Unleashed for fulfillment without re-keying.
  • 02 Keep Products and pricing aligned between Unleashed and accounting or PIM systems.
  • 03 Load purchase or product-usage records into Custom Data Objects linked to Contacts so nurture campaigns branch on behavior mastered in another system.
  • 04 Add or remove Contacts from shared Contact Lists and Segments based on lifecycle stage computed downstream in a database.

Common sync patterns

Purchase history drives segmentation

Orders, invoices, and revenue totals from Unleashed Software land on the matching contact or account in Eloqua, so audiences are built from what customers actually bought and spent rather than from guesses.

Suppress or target existing customers

Because Unleashed Software knows who is already a paying customer, Eloqua can exclude them from acquisition campaigns or single them out for renewal and cross-sell.

One customer identity across both systems

A person or company's contact details corrected in either system update the other, so marketing and the back office stop maintaining separate versions of the same record.

What you can sync between Eloqua and Unleashed Software

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Eloqua objects Unleashed Software objects How this pairing syncs
Contact Lists and Segments Shared lists (static) and segments (dynamic audiences); Contacts are added to or removed from shared lists based on lifecycle stage computed downstream. Suppliers Vendor records referenced on purchase orders. Contact Lists and Segments is specific to Eloqua and Suppliers to Unleashed Software — each maps to any object or custom field on the other side.
Contacts Core person records, keyed on email address as the unique identifier; imported/exported via the Bulk API and upserted on email, synced two-way with CRM, warehouse, and app databases. Warehouses Stock locations that scope inventory quantities and order fulfillment. Contacts is specific to Eloqua and Warehouses to Unleashed Software — each maps to any object or custom field on the other side.
Accounts Company records linked to Contacts via the account-linkage field; moved through the Bulk API and typically mastered in a CRM or ERP and written into Eloqua. Stock Adjustments Manual quantity or value corrections synced for audit and reporting. Accounts is specific to Eloqua and Stock Adjustments to Unleashed Software — each maps to any object or custom field on the other side.
Custom Data Objects Auxiliary data tables (CDOs) linked to Contacts for records like event registrations or purchases; synced via the Bulk API so nurture campaigns can branch on them. Bills of Materials Production definitions used by assemblies; relevant for manufacturers syncing production data. Custom Data Objects is specific to Eloqua and Bills of Materials to Unleashed Software — each maps to any object or custom field on the other side.
Activities Engagement events (email opens, clicks, form submits, bounces, page views, subscribes/unsubscribes) exported through the Bulk API activities export; read-only feed for scoring and attribution. Invoices Sales invoices raised from orders, synced into accounting systems. Activities is specific to Eloqua and Invoices to Unleashed Software — each maps to any object or custom field on the other side.
Campaigns Multi-step campaign-canvas assets managed through the Application REST API; campaign membership and response data read out for attribution reporting. Products SKU master records with pricing, units of measure, and inventory settings. Campaigns is specific to Eloqua and Products to Unleashed Software — each maps to any object or custom field on the other side.

How changes propagate between Eloqua and Unleashed Software

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Eloqua Unleashed Software Interval-based propagation

DetectionStacksync polls Eloqua for changes on an incremental schedule, reading only records changed since the previous pass. Polling via Bulk API exports filtered on a contact/account modified-date field using EML filter syntax.

DeliveryEach detected change is written to Unleashed Software through its API, with automatic retries and rate-limit backoff.

Unleashed Software Eloqua Interval-based propagation

DetectionStacksync polls Unleashed Software for changes on an incremental schedule, reading only records changed since the previous pass. Polling with modified-date filters on list endpoints.

DeliveryEach detected change is written to Eloqua through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Eloqua: Per-instance soft limits by sync type (Export 2,000/hr, Import 2,000/hr, Sync Action 4,000/hr); 32 MB cap per POST to a staging area and 50,000 records per retrieve batch.
  • Unleashed Software: Subject to the platform's API rate limits; paginate list endpoints and batch where possible.
What ships with Eloqua ⇄ Unleashed Software

Connect Eloqua and Unleashed Software for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Eloqua–Unleashed Software connection.

Real-time

Two-way sync

Changes in Eloqua or Unleashed Software instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Eloqua or Unleashed Software data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Eloqua or Unleashed Software record.

Observability

Monitoring

Track your Eloqua ⇄ Unleashed Software sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Eloqua and Unleashed Software.

How the Eloqua and Unleashed Software connectors work

Eloqua

Integration surface
Bulk API 2.0 (contacts, accounts, custom data objects, activities) plus Application REST API (campaigns, emails, forms, lists)
Authentication
OAuth 2.0 (Authorization Code or Resource Owner Password Credentials grant; Client Credentials not supported) or HTTP Basic Auth with siteName + username + password; the instance base URL must first be discovered via the login.eloqua.com/id endpoint
Change detection
Polling via Bulk API exports filtered on a contact/account modified-date field using EML filter syntax; no general-purpose record-change webhook
Capabilities
read · write
Rate limits
Per-instance soft limits by sync type (Export 2,000/hr, Import 2,000/hr, Sync Action 4,000/hr); 32 MB cap per POST to a staging area and 50,000 records per retrieve batch

Unleashed Software

Integration surface
REST API
Authentication
API ID plus API key, with each request signed using an HMAC-SHA256 of the query string
Change detection
Polling with modified-date filters on list endpoints
Capabilities
read · write
Rate limits
Subject to the platform's API rate limits; paginate list endpoints and batch where possible.
How it works

How to connect Eloqua to Unleashed Software — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Eloqua and Unleashed Software with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Eloqua connected
    Unleashed Software connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Eloqua and Unleashed Software objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Eloqua ⇄ Unleashed Software
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Eloqua Unleashed Software
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Eloqua and Unleashed Software integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 369 integrations available for Eloqua and Unleashed Software.

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