Skip to content
Marketing ⇄ Data warehouse

Demandbase to Starburst Enterprise integration — real-time, two-way sync

Keep Demandbase and Starburst Enterprise in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

Case study
Migrated from MuleSoft
Case study
Migrated from Celigo
Migrated from Heroku Connect
Migrated from Matillion
Case study
Migrated from Fivetran
Case study
Migrated from Celigo
Why teams connect Demandbase and Starburst Enterprise

Put modeled data to work and measure what it drives: Starburst Enterprise and Demandbase keep contacts, audiences, and campaign results in step in real time, in both directions.

Starburst Enterprise is where your team models customers, product usage, and revenue into trusted tables; Demandbase runs the campaigns, audiences, and messages that reach those people. The two overlap wherever the same person, account, or segment matters to both, and when the bridge between them is a nightly export or a hand-built list, marketing targets stale data while analytics never sees what the campaign returned.

Stacksync syncs Tables, Views, Materialized views, Columns in Starburst Enterprise with Account & Person Lists (Audiences), Company Details (B2B enrichment), Change Subscriptions, Accounts in Demandbase field by field, in real time, and in both directions. You decide which system owns which fields — a computed score or segment can flow out to Demandbase while sends, opens, and conversions flow back to Starburst Enterprise — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.

Common use cases

  • 01 Write curated or reconciled results back to lakehouse tables through connectors that support inserts
  • 02 Read federated views that join warehouse, lake, and database tables, then sync the result into operational tools like a CRM
  • 03 Subscribe to Demandbase company and person change webhooks - firmographic updates, M&A, and leadership or employment changes - and land them in an operational store for real-time account alerts.
  • 04 Push warehouse-computed account scores, custom fields, and audiences into Demandbase via the Data Import API so ABM campaigns and sales plays target the segments the warehouse defines.

Common sync patterns

Suppression and consent stay aligned

Unsubscribes, bounces, and consent or opt-out flags held in either system propagate to the other, so no one is messaged after opting out and Starburst Enterprise holds the current state for auditing.

Enrich records with warehouse context

Product-usage counts, plan tier, region, or account owner computed in Starburst Enterprise appear on the matching record in Demandbase, so targeting, routing, and personalization use up-to-date context.

Activate a modeled audience

A segment or score built in Starburst Enterprise — high-intent accounts, churn risk, a lifetime-value tier — lands as an audience or contact field in Demandbase, so campaigns target the people your data actually points to instead of a static export.

What you can sync between Demandbase and Starburst Enterprise

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Demandbase objects Starburst Enterprise objects How this pairing syncs
Opportunities Opportunity records synced from the CRM into Demandbase; exported with calculated insights and imported or updated through the Data Import API. Read and write. Materialized views Precomputed results that make repeated sync reads cheaper. Opportunities is specific to Demandbase and Materialized views to Starburst Enterprise — each maps to any object or custom field on the other side.
People (Persons) Contact/person records with verified business email, title, seniority, and quality grades; fetched and matched via the B2B Contact endpoints and exported or imported. Columns Typed per the Trino type system, mapped from each source's native types. People (Persons) is specific to Demandbase and Columns to Starburst Enterprise — each maps to any object or custom field on the other side.
Activities Engagement and custom activity records (web, campaign, intent); exported via Data Export and pushed in through the Data Import API using custom activity types. Catalogs Each catalog maps to a connector (Iceberg, Hive, PostgreSQL, and others) exposing an external source. Activities is specific to Demandbase and Catalogs to Starburst Enterprise — each maps to any object or custom field on the other side.
Campaigns Marketing campaign records and creative assets exported through the Data Export API; read-only reporting feed. Schemas Namespaces within a catalog, mirroring the underlying source's databases or schemas. Campaigns is specific to Demandbase and Schemas to Starburst Enterprise — each maps to any object or custom field on the other side.
Account & Person Lists (Audiences) Named account and person segments exported via Data Export; custom audiences pushed into Demandbase through the Data Import API. Read and write. Tables Queryable relations; writes pass through to sources whose connectors support them. Account & Person Lists (Audiences) is specific to Demandbase and Tables to Starburst Enterprise — each maps to any object or custom field on the other side.
Company Details (B2B enrichment) Firmographics, technographics, competitors, and corporate family tree fetched by domain or name via the B2B Company Search and Details endpoints; read-only enrichment. Views Engine-level SQL views used to shape federated data before syncing it out. Company Details (B2B enrichment) is specific to Demandbase and Views to Starburst Enterprise — each maps to any object or custom field on the other side.

How changes propagate between Demandbase and Starburst Enterprise

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Demandbase Starburst Enterprise Sub-second propagation

DetectionDemandbase notifies Stacksync of record changes through webhook events. Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL.

DeliveryEach detected change is applied to Starburst Enterprise as a row-level write, with types converted between the two schemas.

Starburst Enterprise Demandbase Interval-based propagation

DetectionStacksync polls Starburst Enterprise for changes on an incremental schedule, reading only records changed since the previous pass. Query-based polling.

DeliveryEach detected change is written to Demandbase through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Demandbase: Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
  • Starburst Enterprise: Throughput is governed by cluster sizing and resource groups rather than API quotas.
What ships with Demandbase ⇄ Starburst Enterprise

Connect Demandbase and Starburst Enterprise for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Demandbase–Starburst Enterprise connection.

Real-time

Two-way sync

Changes in Demandbase or Starburst Enterprise instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Demandbase or Starburst Enterprise data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Demandbase or Starburst Enterprise record.

Observability

Monitoring

Track your Demandbase ⇄ Starburst Enterprise sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Demandbase and Starburst Enterprise.

How the Demandbase and Starburst Enterprise connectors work

Demandbase

Integration surface
REST APIs (Demandbase One) - a B2B API (company/contact search, details, and match with async bulk enrichment jobs), a read-only Data Export API and a write-capable Data Import API (both async bulk jobs), and a Subscription API for webhook change alerts.
Authentication
JWT bearer tokens minted from Demandbase One API Key Sets at the platform level; each credential set expires after 8 hours and is rotated. Legacy single-user API tokens are deprecated.
Change detection
Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL secured with a signing secret; bulk reads run as async export jobs (submit, poll, download). No log-based CDC.
Capabilities
read · write · webhooks
Rate limits
Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.

Starburst Enterprise

Integration surface
ANSI SQL over JDBC/ODBC drivers and the Trino client REST protocol
Authentication
Deployment-dependent: username/password, LDAP, OAuth 2.0, or Kerberos
Change detection
Query-based polling; Starburst is a query engine and exposes no change log of its own
Capabilities
read · write
Rate limits
Throughput is governed by cluster sizing and resource groups rather than API quotas
How it works

How to connect Demandbase to Starburst Enterprise — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Demandbase and Starburst Enterprise with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Demandbase connected
    Starburst Enterprise connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Demandbase and Starburst Enterprise objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Demandbase ⇄ Starburst Enterprise
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Demandbase Starburst Enterprise
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
Try interactive demo
FAQ

Demandbase and Starburst Enterprise integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 396 integrations available for Demandbase and Starburst Enterprise.

Popular · 7 of 396
All Demandbase integrations All Starburst Enterprise integrations Browse all integrations
Coworkers laughing in front of a laptop in a casual office setting

Your last integration took months.
Your next one takes a prompt.

Book a demo Tour the platform on your own