Real-time
Two-way sync
Changes in Bingads or Starburst Enterprise instantly reflect in both systems. No stale data, no manual imports.
Marketing ⇄ Data warehouse
Bingads to Starburst Enterprise integration — real-time, two-way sync
Keep Bingads and Starburst Enterprise in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
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Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Bingads and Starburst Enterprise
Put modeled data to work and measure what it drives: Starburst Enterprise and Bingads keep contacts, audiences, and campaign results in step in real time, in both directions.
Starburst Enterprise is where your team models customers, product usage, and revenue into trusted tables; Bingads runs the campaigns, audiences, and messages that reach those people. The two overlap wherever the same person, account, or segment matters to both, and when the bridge between them is a nightly export or a hand-built list, marketing targets stale data while analytics never sees what the campaign returned.
Stacksync syncs Catalogs, Schemas, Tables, Views in Starburst Enterprise with Accounts, Customers & Users, Performance Reports, Campaigns, Ad Groups in Bingads field by field, in real time, and in both directions. You decide which system owns which fields — a computed score or segment can flow out to Bingads while sends, opens, and conversions flow back to Starburst Enterprise — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.
Common use cases
- 01 Expose Iceberg or Hive lake tables to sync jobs through one SQL endpoint without moving the data first
- 02 Consolidate reads from multiple databases behind a single connection instead of maintaining one integration per source
- 03 Mirror Accounts, Customers, and users from Customer Management into an internal database for agency/MCC-style hierarchy and access reporting.
- 04 Two-way sync remarketing and customer-match audiences so audience lists stay aligned between a CDP or CRM and Microsoft Advertising.
Common sync patterns
Suppression and consent stay aligned
Unsubscribes, bounces, and consent or opt-out flags held in either system propagate to the other, so no one is messaged after opting out and Starburst Enterprise holds the current state for auditing.
Enrich records with warehouse context
Product-usage counts, plan tier, region, or account owner computed in Starburst Enterprise appear on the matching record in Bingads, so targeting, routing, and personalization use up-to-date context.
Activate a modeled audience
A segment or score built in Starburst Enterprise — high-intent accounts, churn risk, a lifetime-value tier — lands as an audience or contact field in Bingads, so campaigns target the people your data actually points to instead of a static export.
What you can sync between Bingads and Starburst Enterprise
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Bingads objects | Starburst Enterprise objects | How this pairing syncs | |
|---|---|---|---|
| Ad Extensions (Assets) Sitelink, callout, image, call, and other extensions/assets associated to campaigns and ad groups; CRUD via Campaign Management. | Columns Typed per the Trino type system, mapped from each source's native types. | Ad Extensions (Assets) is specific to Bingads and Columns to Starburst Enterprise — each maps to any object or custom field on the other side. | |
| Accounts, Customers & Users Customer Management hierarchy - accounts, customers, and users - read and managed to mirror agency/MCC-style structure and access into an internal database. | Catalogs Each catalog maps to a connector (Iceberg, Hive, PostgreSQL, and others) exposing an external source. | Accounts, Customers & Users is specific to Bingads and Catalogs to Starburst Enterprise — each maps to any object or custom field on the other side. | |
| Performance Reports Campaign, ad group, keyword, geographic, and audience performance via the asynchronous Reporting service (submit, poll, download); read-only spend and conversion data. | Schemas Namespaces within a catalog, mirroring the underlying source's databases or schemas. | Performance Reports is specific to Bingads and Schemas to Starburst Enterprise — each maps to any object or custom field on the other side. | |
| Campaigns Search, Audience, Shopping, and Performance Max campaigns with budget, status, and campaign-type settings; full create/read/update/delete through the Campaign Management service (or Bulk for scale). | Tables Queryable relations; writes pass through to sources whose connectors support them. | Campaigns is specific to Bingads and Tables to Starburst Enterprise — each maps to any object or custom field on the other side. | |
| Ad Groups Ad groups under a campaign with bids, network and audience targeting, and status; CRUD via Campaign Management, so structure can be pushed in from a database. | Views Engine-level SQL views used to shape federated data before syncing it out. | Ad Groups is specific to Bingads and Views to Starburst Enterprise — each maps to any object or custom field on the other side. | |
| Ads Responsive search ads, expanded text ads, image and responsive ads; created and updated through Campaign Management so ad copy is managed from a source of truth. | Materialized views Precomputed results that make repeated sync reads cheaper. | Ads is specific to Bingads and Materialized views to Starburst Enterprise — each maps to any object or custom field on the other side. |
How changes propagate between Bingads and Starburst Enterprise
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Bingads Starburst Enterprise Interval-based propagation
DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.
DeliveryEach detected change is applied to Starburst Enterprise as a row-level write, with types converted between the two schemas.
Starburst Enterprise Bingads Interval-based propagation
DetectionStacksync polls Starburst Enterprise for changes on an incremental schedule, reading only records changed since the previous pass. Query-based polling.
DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
- Starburst Enterprise: Throughput is governed by cluster sizing and resource groups rather than API quotas.
What ships with Bingads ⇄ Starburst Enterprise
Connect Bingads and Starburst Enterprise for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bingads–Starburst Enterprise connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Bingads or Starburst Enterprise data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Bingads or Starburst Enterprise record.
Observability
Monitoring
Track your Bingads ⇄ Starburst Enterprise sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Bingads and Starburst Enterprise.
How the Bingads and Starburst Enterprise connectors work
Bingads
- Integration surface
- SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
- Authentication
- OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
- Change detection
- No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
- Capabilities
- read · write
- Rate limits
- Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
Starburst Enterprise
- Integration surface
- ANSI SQL over JDBC/ODBC drivers and the Trino client REST protocol
- Authentication
- Deployment-dependent: username/password, LDAP, OAuth 2.0, or Kerberos
- Change detection
- Query-based polling; Starburst is a query engine and exposes no change log of its own
- Capabilities
- read · write
- Rate limits
- Throughput is governed by cluster sizing and resource groups rather than API quotas
How it works
How to connect Bingads to Starburst Enterprise — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Bingads and Starburst Enterprise with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Bingads
connected
Starburst Enterprise
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Bingads and Starburst Enterprise objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Bingads ⇄ Starburst EnterpriseCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Bingads Starburst EnterpriseCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Bingads and Starburst Enterprise integration FAQ
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Yes. Stacksync provides a managed, real-time two-way integration between Bingads and Starburst Enterprise: authenticate both systems, choose the objects to sync (such as Bingads's Ad Extensions (Assets) and Accounts, Customers & Users), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Stacksync pricing is usage-based and starts at $1,000/month, including the managed Bingads and Starburst Enterprise connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Bingads–Starburst Enterprise integration in-house.
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Yes — Stacksync ships production-grade connectors for both Bingads and Starburst Enterprise. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Bingads: No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls. On Starburst Enterprise: Query-based polling; Starburst is a query engine and exposes no change log of its own. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the Starburst Enterprise side: Catalogs, Schemas, Tables, Views, plus custom fields where Starburst Enterprise exposes them. On the Bingads side: Accounts, Customers & Users, Performance Reports, Campaigns, Ad Groups. Stacksync auto-detects both schemas and converts types between the two systems.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
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