Real-time
Two-way sync
Changes in Demandbase or Sage 300 instantly reflect in both systems. No stale data, no manual imports.
Marketing ⇄ ERP
Demandbase to Sage 300 integration — real-time, two-way sync
Keep Demandbase and Sage 300 in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
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Migrated from MuleSoft
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Migrated from Fivetran
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Migrated from Celigo
Why teams connect Demandbase and Sage 300
Feed the real customer, order, and revenue records from Sage 300 into Demandbase so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.
Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. Sage 300 holds exactly that: Inventory Items, AR Invoices and Receipts, AR Customers, AP Vendors that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.
Stacksync syncs Inventory Items, AR Invoices and Receipts, AR Customers, AP Vendors in Sage 300 with People (Persons), Activities, Campaigns, Account & Person Lists (Audiences) in Demandbase in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Demandbase works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Demandbase flow back onto the record in Sage 300.
The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.
Common use cases
- 01 Keep inventory items and quantities aligned with e-commerce and warehouse systems on a schedule.
- 02 Sync AR customers, invoices, and balances into a CRM for multi-currency account visibility.
- 03 Enrich CRM Company and Contact records with Demandbase firmographics, technographics, and verified business emails through the B2B Company and Contact Details endpoints.
- 04 Sync Opportunities and Activities two-way so CRM deal and engagement data flows into Demandbase reporting and Demandbase-calculated insights flow back to the warehouse.
Common sync patterns
Lifecycle triggers from back-office events
A first order, a renewal, or a lapsed account recorded in Sage 300 appears in Demandbase within seconds, ready to start or stop a lifecycle campaign.
Where Demandbase captures new people: signups become customer records
Registrations, form fills, or new subscribers in Demandbase create or update the corresponding record in Sage 300, so the back office sees them without anyone re-keying.
Consent and contact changes travel
Email, address, or subscription-status changes stay aligned across both systems, so a customer who updates their details or opts out is respected everywhere.
What you can sync between Demandbase and Sage 300
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Demandbase objects | Sage 300 objects | How this pairing syncs | |
|---|---|---|---|
| People (Persons) Contact/person records with verified business email, title, seniority, and quality grades; fetched and matched via the B2B Contact endpoints and exported or imported. | Purchase Orders Procurement documents read for spend visibility and receiving. | People (Persons) is specific to Demandbase and Purchase Orders to Sage 300 — each maps to any object or custom field on the other side. | |
| Activities Engagement and custom activity records (web, campaign, intent); exported via Data Export and pushed in through the Data Import API using custom activity types. | Inventory Items Item master with costing and quantities, synced to storefronts and WMS. | Activities is specific to Demandbase and Inventory Items to Sage 300 — each maps to any object or custom field on the other side. | |
| Campaigns Marketing campaign records and creative assets exported through the Data Export API; read-only reporting feed. | AR Invoices and Receipts Billing and payment records replicated for cash and revenue reporting. | Campaigns is specific to Demandbase and AR Invoices and Receipts to Sage 300 — each maps to any object or custom field on the other side. | |
| Account & Person Lists (Audiences) Named account and person segments exported via Data Export; custom audiences pushed into Demandbase through the Data Import API. Read and write. | AR Customers Receivables customer master synced to CRMs and billing tools. | Account & Person Lists (Audiences) is specific to Demandbase and AR Customers to Sage 300 — each maps to any object or custom field on the other side. | |
| Company Details (B2B enrichment) Firmographics, technographics, competitors, and corporate family tree fetched by domain or name via the B2B Company Search and Details endpoints; read-only enrichment. | AP Vendors Payables vendor master synced with procurement and payment systems. | Company Details (B2B enrichment) is specific to Demandbase and AP Vendors to Sage 300 — each maps to any object or custom field on the other side. | |
| Change Subscriptions Company firmographic, company news, family-tree (ownership), and DB person employment subscriptions delivered as webhook alerts with a signing secret; the real-time change feed. | GL Accounts Chart of accounts read for transaction mapping across integrations. | Change Subscriptions is specific to Demandbase and GL Accounts to Sage 300 — each maps to any object or custom field on the other side. |
How changes propagate between Demandbase and Sage 300
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Demandbase Sage 300 Sub-second propagation
DetectionDemandbase notifies Stacksync of record changes through webhook events. Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL.
DeliveryEach detected change is applied to Sage 300 as a row-level write, with types converted between the two schemas.
Sage 300 Demandbase Interval-based propagation
DetectionStacksync polls Sage 300 for changes on an incremental schedule, reading only records changed since the previous pass. Scheduled polling.
DeliveryEach detected change is written to Demandbase through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Demandbase: Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
What ships with Demandbase ⇄ Sage 300
Connect Demandbase and Sage 300 for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Demandbase–Sage 300 connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Demandbase or Sage 300 data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Demandbase or Sage 300 record.
Observability
Monitoring
Track your Demandbase ⇄ Sage 300 sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Demandbase and Sage 300.
How the Demandbase and Sage 300 connectors work
Demandbase
- Integration surface
- REST APIs (Demandbase One) - a B2B API (company/contact search, details, and match with async bulk enrichment jobs), a read-only Data Export API and a write-capable Data Import API (both async bulk jobs), and a Subscription API for webhook change alerts.
- Authentication
- JWT bearer tokens minted from Demandbase One API Key Sets at the platform level; each credential set expires after 8 hours and is rotated. Legacy single-user API tokens are deprecated.
- Change detection
- Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL secured with a signing secret; bulk reads run as async export jobs (submit, poll, download). No log-based CDC.
- Capabilities
- read · write · webhooks
- Rate limits
- Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
Sage 300
- Integration surface
- Sage 300 Web API (REST) on newer releases; .NET/COM SDK and direct SQL Server access on-prem
- Authentication
- Sage 300 user credentials (Basic auth on the Web API); database credentials for direct SQL reads
- Change detection
- Scheduled polling; batch-oriented modules with no webhook surface
- Capabilities
- read · write
How it works
How to connect Demandbase to Sage 300 — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Demandbase and Sage 300 with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Demandbase
connected
Sage 300
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Demandbase and Sage 300 objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Demandbase ⇄ Sage 300Customers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Demandbase Sage 300Company company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Demandbase and Sage 300 integration FAQ
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Yes. Stacksync provides a managed, real-time two-way integration between Demandbase and Sage 300: authenticate both systems, choose the objects to sync (such as Demandbase's People (Persons) and Activities), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Stacksync pricing is usage-based and starts at $1,000/month, including the managed Demandbase and Sage 300 connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Demandbase–Sage 300 integration in-house.
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Yes — Stacksync ships production-grade connectors for both Demandbase and Sage 300. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Demandbase: Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL secured with a signing secret; bulk reads run as async export jobs (submit, poll, download). No log-based CDC. On Sage 300: Scheduled polling; batch-oriented modules with no webhook surface. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the Sage 300 side: Inventory Items, AR Invoices and Receipts, AR Customers, AP Vendors, plus custom fields where Sage 300 exposes them. On the Demandbase side: People (Persons), Activities, Campaigns, Account & Person Lists (Audiences). Stacksync auto-detects both schemas and converts types between the two systems.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
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