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Marketing ⇄ ERP

Demandbase to Infor CloudSuite integration — real-time, two-way sync

Keep Demandbase and Infor CloudSuite in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Demandbase and Infor CloudSuite

Feed the real customer, order, and revenue records from Infor CloudSuite into Demandbase so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.

Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. Infor CloudSuite holds exactly that: Suppliers / vendors, Sales orders, Purchase orders, Invoices that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.

Stacksync syncs Suppliers / vendors, Sales orders, Purchase orders, Invoices in Infor CloudSuite with Campaigns, Account & Person Lists (Audiences), Company Details (B2B enrichment), Change Subscriptions in Demandbase in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Demandbase works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Demandbase flow back onto the record in Infor CloudSuite.

The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.

Common use cases

  • 01 Align the ERP customer master with billing and support systems so finance and CX share one account record.
  • 02 Sync items, customers, and orders between CloudSuite and a CRM so sales quotes against live pricing and inventory.
  • 03 Push warehouse-computed account scores, custom fields, and audiences into Demandbase via the Data Import API so ABM campaigns and sales plays target the segments the warehouse defines.
  • 04 Enrich CRM Company and Contact records with Demandbase firmographics, technographics, and verified business emails through the B2B Company and Contact Details endpoints.

Common sync patterns

Purchase history drives segmentation

Orders, invoices, and revenue totals from Infor CloudSuite land on the matching contact or account in Demandbase, so audiences are built from what customers actually bought and spent rather than from guesses.

Suppress or target existing customers

Because Infor CloudSuite knows who is already a paying customer, Demandbase can exclude them from acquisition campaigns or single them out for renewal and cross-sell.

One customer identity across both systems

A person or company's contact details corrected in either system update the other, so marketing and the back office stop maintaining separate versions of the same record.

What you can sync between Demandbase and Infor CloudSuite

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Demandbase objects Infor CloudSuite objects How this pairing syncs
Opportunities Opportunity records synced from the CRM into Demandbase; exported with calculated insights and imported or updated through the Data Import API. Read and write. Purchase orders Supply-side documents shared with procurement and supplier portals. Opportunities is specific to Demandbase and Purchase orders to Infor CloudSuite — each maps to any object or custom field on the other side.
People (Persons) Contact/person records with verified business email, title, seniority, and quality grades; fetched and matched via the B2B Contact endpoints and exported or imported. Invoices Billing documents synced to finance and reporting systems. People (Persons) is specific to Demandbase and Invoices to Infor CloudSuite — each maps to any object or custom field on the other side.
Activities Engagement and custom activity records (web, campaign, intent); exported via Data Export and pushed in through the Data Import API using custom activity types. Inventory balances On-hand quantities exposed so external channels quote against real stock. Activities is specific to Demandbase and Inventory balances to Infor CloudSuite — each maps to any object or custom field on the other side.
Campaigns Marketing campaign records and creative assets exported through the Data Export API; read-only reporting feed. GL journal entries Financial postings replicated for consolidated reporting. Campaigns is specific to Demandbase and GL journal entries to Infor CloudSuite — each maps to any object or custom field on the other side.
Account & Person Lists (Audiences) Named account and person segments exported via Data Export; custom audiences pushed into Demandbase through the Data Import API. Read and write. Items Product and material masters synced to commerce, CRM, and planning tools. Account & Person Lists (Audiences) is specific to Demandbase and Items to Infor CloudSuite — each maps to any object or custom field on the other side.
Company Details (B2B enrichment) Firmographics, technographics, competitors, and corporate family tree fetched by domain or name via the B2B Company Search and Details endpoints; read-only enrichment. Customers Account masters matched against CRM records in two-way syncs. Company Details (B2B enrichment) is specific to Demandbase and Customers to Infor CloudSuite — each maps to any object or custom field on the other side.

How changes propagate between Demandbase and Infor CloudSuite

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Demandbase Infor CloudSuite Sub-second propagation

DetectionDemandbase notifies Stacksync of record changes through webhook events. Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL.

DeliveryEach detected change is written to Infor CloudSuite through its API, with automatic retries and rate-limit backoff.

Infor CloudSuite Demandbase Interval-based propagation

DetectionStacksync polls Infor CloudSuite for changes on an incremental schedule, reading only records changed since the previous pass. Event-style BOD publications through Infor ION where configured.

DeliveryEach detected change is written to Demandbase through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Demandbase: Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
  • Infor CloudSuite: Subject to the ION API gateway's rate limiting policies for the tenant.
What ships with Demandbase ⇄ Infor CloudSuite

Connect Demandbase and Infor CloudSuite for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Demandbase–Infor CloudSuite connection.

Real-time

Two-way sync

Changes in Demandbase or Infor CloudSuite instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Demandbase or Infor CloudSuite data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Demandbase or Infor CloudSuite record.

Observability

Monitoring

Track your Demandbase ⇄ Infor CloudSuite sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Demandbase and Infor CloudSuite.

How the Demandbase and Infor CloudSuite connectors work

Demandbase

Integration surface
REST APIs (Demandbase One) - a B2B API (company/contact search, details, and match with async bulk enrichment jobs), a read-only Data Export API and a write-capable Data Import API (both async bulk jobs), and a Subscription API for webhook change alerts.
Authentication
JWT bearer tokens minted from Demandbase One API Key Sets at the platform level; each credential set expires after 8 hours and is rotated. Legacy single-user API tokens are deprecated.
Change detection
Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL secured with a signing secret; bulk reads run as async export jobs (submit, poll, download). No log-based CDC.
Capabilities
read · write · webhooks
Rate limits
Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.

Infor CloudSuite

Integration surface
REST APIs exposed through the Infor ION API gateway; integration payloads are standardized as Business Object Documents (BODs)
Authentication
OAuth 2.0 via Infor OS / ION API credentials
Change detection
Event-style BOD publications through Infor ION where configured; otherwise polling
Capabilities
read · write
Rate limits
Subject to the ION API gateway's rate limiting policies for the tenant.
How it works

How to connect Demandbase to Infor CloudSuite — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Demandbase and Infor CloudSuite with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Demandbase connected
    Infor CloudSuite connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Demandbase and Infor CloudSuite objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Demandbase ⇄ Infor CloudSuite
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Demandbase Infor CloudSuite
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Demandbase and Infor CloudSuite integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 365 integrations available for Demandbase and Infor CloudSuite.

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