Skip to content
ERP ⇄ Marketing

Blue Yonder WMS to Marketo integration — real-time, two-way sync

Keep Blue Yonder WMS and Marketo in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

Case study
Migrated from MuleSoft
Case study
Migrated from Celigo
Migrated from Heroku Connect
Migrated from Matillion
Case study
Migrated from Fivetran
Case study
Migrated from Celigo
Why teams connect Blue Yonder WMS and Marketo

Feed the real customer, order, and revenue records from Blue Yonder WMS into Marketo so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.

Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. Blue Yonder WMS holds exactly that: Receipts, Items / SKUs, Inventory balances, Inbound shipments (ASNs) that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.

Stacksync syncs Receipts, Items / SKUs, Inventory balances, Inbound shipments (ASNs) in Blue Yonder WMS with Static Lists, Programs and Program Members, Smart Campaigns, Leads in Marketo in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Marketo works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Marketo flow back onto the record in Blue Yonder WMS.

The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.

Common use cases

  • 01 Sync purchase orders from an ERP into Blue Yonder WMS as expected receipts, and write confirmed receipts back.
  • 02 Push sales orders from an OMS into the WMS for fulfillment and return shipment confirmations with tracking numbers.
  • 03 Load purchase or product-usage records into Custom Objects linked to Leads so nurture campaigns branch on behavior mastered in another system.
  • 04 Add or remove Leads on Static Lists or set Program Member status from lifecycle stage computed downstream, then run a trigger Smart Campaign against them.

Common sync patterns

One customer identity across both systems

A person or company's contact details corrected in either system update the other, so marketing and the back office stop maintaining separate versions of the same record.

Lifecycle triggers from back-office events

A first order, a renewal, or a lapsed account recorded in Blue Yonder WMS appears in Marketo within seconds, ready to start or stop a lifecycle campaign.

Where Marketo captures new people: signups become customer records

Registrations, form fills, or new subscribers in Marketo create or update the corresponding record in Blue Yonder WMS, so the back office sees them without anyone re-keying.

What you can sync between Blue Yonder WMS and Marketo

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Blue Yonder WMS objects Marketo objects How this pairing syncs
Inventory balances On-hand quantities by location and lot, synced outward for availability and planning. Activities and Lead Changes Engagement feed (opens, clicks, form fills, Data Value Changes) read via GET /rest/v1/activities.json using a paging token from /rest/v1/activities/pagingtoken.json (sinceDatetime), plus Get Lead Changes and Get Deleted Leads; read-only, also available via async Bulk Activity Extract. Inventory balances is specific to Blue Yonder WMS and Activities and Lead Changes to Marketo — each maps to any object or custom field on the other side.
Inbound shipments (ASNs) Advance ship notices created from purchase orders to drive receiving. Static Lists Named static lists; read via /rest/v1/lists.json, with Leads added or removed via POST and DELETE on /rest/v1/lists/{listId}/leads.json to control campaign membership from lifecycle logic computed downstream. Inbound shipments (ASNs) is specific to Blue Yonder WMS and Static Lists to Marketo — each maps to any object or custom field on the other side.
Purchase orders Expected receipts pushed from the ERP so the warehouse can plan inbound work. Programs and Program Members Marketing programs read via /rest/v1/programs.json; program membership and member status managed via /rest/v1/leads/programs/{programId}.json and the program status endpoint for acquisition and attribution reporting. Purchase orders is specific to Blue Yonder WMS and Programs and Program Members to Marketo — each maps to any object or custom field on the other side.
Outbound orders Pick, pack, and ship instructions created from sales orders in the ERP or OMS. Smart Campaigns Automation flows read via /rest/v1/campaigns.json and run against a set of Leads by requesting a trigger campaign with POST /rest/v1/campaigns/{id}/trigger.json, so downstream logic can push Leads into a Marketo flow. Outbound orders is specific to Blue Yonder WMS and Smart Campaigns to Marketo — each maps to any object or custom field on the other side.
Shipments and shipment confirmations Completed outbound events synced back to update order status and trigger invoicing. Leads Core person records (called Leads/People), deduped on email address by default or a configured dedupe field; read via GET /rest/v1/leads.json with a filterType, upserted via POST /rest/v1/leads.json (action createOrUpdate/createOnly/updateOnly), bulk-imported via CSV through POST /bulk/v1/leads.json, and bulk-exported via /bulk/v1/leads/export/create.json. Shipments and shipment confirmations is specific to Blue Yonder WMS and Leads to Marketo — each maps to any object or custom field on the other side.
Locations and facilities Warehouse, zone, and bin structures referenced by every inventory transaction. Companies Company records linked to Leads via a company link field; read and upserted through /rest/v1/companies.json, typically mastered in a CRM or ERP and written into Marketo for account context. Locations and facilities is specific to Blue Yonder WMS and Companies to Marketo — each maps to any object or custom field on the other side.

How changes propagate between Blue Yonder WMS and Marketo

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Blue Yonder WMS Marketo Interval-based propagation

DetectionStacksync polls Blue Yonder WMS for changes on an incremental schedule, reading only records changed since the previous pass. Polling and scheduled extracts.

DeliveryEach detected change is written to Marketo through its API, with automatic retries and rate-limit backoff.

Marketo Blue Yonder WMS Interval-based propagation

DetectionStacksync polls Marketo for changes on an incremental schedule, reading only records changed since the previous pass. Polling: Get Lead Changes and Get Lead Activities from a paging token seeded by a sinceDatetime, plus Get Deleted Leads, or Bulk Extract filtered on.

DeliveryEach detected change is written to Blue Yonder WMS through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Blue Yonder WMS: Subject to the platform's API rate limits, which vary by contract and hosting model.
  • Marketo: Interactive calls are capped at 100 per 20 seconds (error 606) and a maximum of 10 concurrent calls (error 615) per instance, neither increasable; a default daily quota of 50,000 calls (increasable, resets midnight CST) applies. Bulk Extract shares a 500 MB/day export quota across data types with at most 2 concurrent jobs and 10 queued.
What ships with Blue Yonder WMS ⇄ Marketo

Connect Blue Yonder WMS and Marketo for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Blue Yonder WMS–Marketo connection.

Real-time

Two-way sync

Changes in Blue Yonder WMS or Marketo instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Blue Yonder WMS or Marketo data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Blue Yonder WMS or Marketo record.

Observability

Monitoring

Track your Blue Yonder WMS ⇄ Marketo sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Blue Yonder WMS and Marketo.

How the Blue Yonder WMS and Marketo connectors work

Blue Yonder WMS

Integration surface
REST APIs on Blue Yonder's cloud platform (formerly branded Luminate); long-standing WMS deployments also expose MOCA-based integration interfaces
Authentication
Token-based authentication; specifics vary by deployment and platform edition
Change detection
Polling and scheduled extracts; event-style feeds depend on the deployment
Capabilities
read · write
Rate limits
Subject to the platform's API rate limits, which vary by contract and hosting model

Marketo

Integration surface
Marketo REST API (JSON over HTTPS) for Leads, Companies, Opportunities, Custom Objects, Activities, Lists, Programs, and Campaigns, plus an asynchronous Bulk Import (leads) and Bulk Extract (leads/activities/program members/custom objects) API and an Asset REST API for emails, forms, and landing pages
Authentication
OAuth 2.0 client_credentials (2-legged): GET the Identity URL /oauth/token?grant_type=client_credentials with a Custom Service client_id and client_secret to receive an access token valid for 3600 seconds, then send it as Authorization: Bearer on each call. The instance base URL is https://{munchkinId}.mktorest.com; passing the token as an access_token query parameter is deprecated (removal July 31, 2026).
Change detection
Polling: Get Lead Changes and Get Lead Activities from a paging token seeded by a sinceDatetime, plus Get Deleted Leads, or Bulk Extract filtered on createdAt/updatedAt. Marketo's Webhooks are Smart Campaign flow-step outbound HTTP calls to a URL, not a general record-change subscription, so there is no push feed of arbitrary CRUD.
Capabilities
read · write
Rate limits
Interactive calls are capped at 100 per 20 seconds (error 606) and a maximum of 10 concurrent calls (error 615) per instance, neither increasable; a default daily quota of 50,000 calls (increasable, resets midnight CST) applies. Bulk Extract shares a 500 MB/day export quota across data types with at most 2 concurrent jobs and 10 queued.
How it works

How to connect Blue Yonder WMS to Marketo — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Blue Yonder WMS and Marketo with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Blue Yonder WMS connected
    Marketo connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Blue Yonder WMS and Marketo objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Blue Yonder WMS ⇄ Marketo
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Blue Yonder WMS Marketo
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
Try interactive demo
FAQ

Blue Yonder WMS and Marketo integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 361 integrations available for Blue Yonder WMS and Marketo.

Popular · 7 of 361
All Blue Yonder WMS integrations All Marketo integrations Browse all integrations
Coworkers laughing in front of a laptop in a casual office setting

Your last integration took months.
Your next one takes a prompt.

Book a demo Tour the platform on your own