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Marketing ⇄ Database

Bingads to TimescaleDB integration — real-time, two-way sync

Keep Bingads and TimescaleDB in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Bingads and TimescaleDB

Give your team Bingads's contacts, campaigns, and engagement in TimescaleDB: query them with SQL, push audiences built from your own data back to Bingads, and skip the marketing API.

Bingads holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in TimescaleDB, hard to get into campaigns without manual exports.

Stacksync mirrors Ads, Keywords & Negative Keywords, Budgets & Bid Strategies, Audiences & Remarketing Lists from Bingads into Chunks, Continuous Aggregates, Regular PostgreSQL Tables, Views in TimescaleDB field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in TimescaleDB, from usage, orders, or account status, sync back into Bingads to drive campaigns and ads, with Bingads kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.

Common use cases

  • 01 Consolidate metrics from several services into one hypertable to serve a single reporting layer.
  • 02 Sync product or IoT telemetry stored in TimescaleDB into a CRM so account teams see usage metrics next to the customer record.
  • 03 Sync shared budgets and automated bid strategies so finance-approved spend and bids in an internal tool apply to live Microsoft Advertising campaigns.
  • 04 Pull performance Reports (campaign, ad group, keyword, geographic) into Postgres or a warehouse to blend Microsoft Advertising spend and conversions with Google Ads, CRM, and revenue data.

Common sync patterns

Build audiences from your own data

Segments computed in TimescaleDB from product usage, orders, or account status sync into Bingads as lists or audiences, so campaigns and ads target the people your data says they should.

Engagement and results next to the customer

Opens, clicks, sends, RSVPs, or ad activity from Bingads land in TimescaleDB beside the matching customer record, ready for reporting and revenue attribution.

React to marketing changes as row changes

A new lead, form fill, or list change in Bingads arrives as a row change in TimescaleDB, so scoring, jobs, and notifications run in the tooling your team already uses.

What you can sync between Bingads and TimescaleDB

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Bingads objects TimescaleDB objects How this pairing syncs
Keywords & Negative Keywords Bidded keywords and account/campaign/ad-group negative keywords with match types; CRUD, and the Bulk service is recommended for large keyword changes. Chunks Time-bounded partitions of a hypertable; syncs read and write through the parent hypertable and never address chunks directly. Keywords & Negative Keywords is specific to Bingads and Chunks to TimescaleDB — each maps to any object or custom field on the other side.
Budgets & Bid Strategies Shared budgets and automated bid strategies (e.g. Maximize Conversions, Target CPA); read and write so finance-approved spend and bids apply to live campaigns. Continuous Aggregates Incrementally maintained rollups that serve as pre-aggregated read sources for downstream systems. Budgets & Bid Strategies is specific to Bingads and Continuous Aggregates to TimescaleDB — each maps to any object or custom field on the other side.
Audiences & Remarketing Lists Remarketing, customer-match, in-market, and similar audiences; read and create/associate to keep audience lists aligned with a CDP or CRM. Regular PostgreSQL Tables Relational reference data such as devices, tenants, or accounts synced alongside the series data. Audiences & Remarketing Lists is specific to Bingads and Regular PostgreSQL Tables to TimescaleDB — each maps to any object or custom field on the other side.
Conversion Goals & Offline Conversions Conversion goals (read/create) plus ApplyOfflineConversions, which imports offline conversion events (closed deals, qualified leads) back into Microsoft Advertising to inform bidding. Views Standard SQL views used to shape or filter data for consumers. Conversion Goals & Offline Conversions is specific to Bingads and Views to TimescaleDB — each maps to any object or custom field on the other side.
Ad Extensions (Assets) Sitelink, callout, image, call, and other extensions/assets associated to campaigns and ad groups; CRUD via Campaign Management. Schemas Postgres namespaces used to separate synced datasets by team or environment. Ad Extensions (Assets) is specific to Bingads and Schemas to TimescaleDB — each maps to any object or custom field on the other side.
Accounts, Customers & Users Customer Management hierarchy - accounts, customers, and users - read and managed to mirror agency/MCC-style structure and access into an internal database. Hypertables Time-partitioned tables that hold the main time-series data; the primary read and write target in syncs. Accounts, Customers & Users is specific to Bingads and Hypertables to TimescaleDB — each maps to any object or custom field on the other side.

How changes propagate between Bingads and TimescaleDB

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Bingads TimescaleDB Interval-based propagation

DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.

DeliveryEach detected change is applied to TimescaleDB as a row-level write, with types converted between the two schemas.

TimescaleDB Bingads Sub-second propagation

DetectionChanges in TimescaleDB are captured at the source via change data capture — no polling loop against its API. Log-based capture via PostgreSQL logical decoding where the deployment allows it — hypertable changes surface on the underlying chunk tables and must.

DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
  • TimescaleDB: No API rate limits; throughput is bounded by database resources and connection limits.
What ships with Bingads ⇄ TimescaleDB

Connect Bingads and TimescaleDB for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bingads–TimescaleDB connection.

Real-time

Two-way sync

Changes in Bingads or TimescaleDB instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Bingads or TimescaleDB data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Bingads or TimescaleDB record.

Observability

Monitoring

Track your Bingads ⇄ TimescaleDB sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Bingads and TimescaleDB.

How the Bingads and TimescaleDB connectors work

Bingads

Integration surface
SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
Authentication
OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
Change detection
No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
Capabilities
read · write
Rate limits
Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.

TimescaleDB

Integration surface
SQL wire protocol (PostgreSQL)
Authentication
Database credentials
Change detection
Log-based capture via PostgreSQL logical decoding where the deployment allows it — hypertable changes surface on the underlying chunk tables and must be remapped to the parent — or timestamp-based polling on time columns; regular Postgres tables replicate through standard logical replication
Capabilities
read · write · CDC
Rate limits
No API rate limits; throughput is bounded by database resources and connection limits.
How it works

How to connect Bingads to TimescaleDB — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Bingads and TimescaleDB with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Bingads connected
    TimescaleDB connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Bingads and TimescaleDB objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Bingads ⇄ TimescaleDB
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Bingads TimescaleDB
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Bingads and TimescaleDB integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 387 integrations available for Bingads and TimescaleDB.

Popular · 8 of 387
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