Skip to content
Database ⇄ Marketing

Amazon Aurora to Bingads integration — real-time, two-way sync

Keep Amazon Aurora and Bingads in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

Case study
Migrated from MuleSoft
Case study
Migrated from Celigo
Migrated from Heroku Connect
Migrated from Matillion
Case study
Migrated from Fivetran
Case study
Migrated from Celigo
Why teams connect Amazon Aurora and Bingads

Give your team Bingads's contacts, campaigns, and engagement in Amazon Aurora: query them with SQL, push audiences built from your own data back to Bingads, and skip the marketing API.

Bingads holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in Amazon Aurora, hard to get into campaigns without manual exports.

Stacksync mirrors Accounts, Customers & Users, Performance Reports, Campaigns, Ad Groups from Bingads into Read Replicas, Databases, Schemas, Tables in Amazon Aurora field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in Amazon Aurora, from usage, orders, or account status, sync back into Bingads to drive campaigns and ads, with Bingads kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.

Common use cases

  • 01 Two-way sync between Aurora application tables and a CRM so product data and account data stay consistent.
  • 02 Stream row-level changes from Aurora into a warehouse for near-real-time analytics without batch exports.
  • 03 Two-way sync remarketing and customer-match audiences so audience lists stay aligned between a CDP or CRM and Microsoft Advertising.
  • 04 Push campaign structure - campaigns, ad groups, ads, keywords, and negative keywords - from a planning database into Microsoft Advertising through the Campaign Management or Bulk service.

Common sync patterns

Keep contact attributes consistent

Lifecycle stage, subscription status, or plan maintained on either side stays current on the other, ending exports and dual data entry.

Query Bingads like a database

Contacts, leads, audiences, and campaign metrics from Bingads live in Amazon Aurora as ordinary tables or collections, joinable with the rest of your data and reachable without touching the vendor API.

Build audiences from your own data

Segments computed in Amazon Aurora from product usage, orders, or account status sync into Bingads as lists or audiences, so campaigns and ads target the people your data says they should.

What you can sync between Amazon Aurora and Bingads

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Amazon Aurora objects Bingads objects How this pairing syncs
Tables Relational tables synced bi-directionally at row level. Ad Groups Ad groups under a campaign with bids, network and audience targeting, and status; CRUD via Campaign Management, so structure can be pushed in from a database. Tables is specific to Amazon Aurora and Ad Groups to Bingads — each maps to any object or custom field on the other side.
Views Read-only query-backed sources for downstream syncs. Ads Responsive search ads, expanded text ads, image and responsive ads; created and updated through Campaign Management so ad copy is managed from a source of truth. Views is specific to Amazon Aurora and Ads to Bingads — each maps to any object or custom field on the other side.
Materialized Views Precomputed result sets (PostgreSQL-compatible clusters) readable as sources. Keywords & Negative Keywords Bidded keywords and account/campaign/ad-group negative keywords with match types; CRUD, and the Bulk service is recommended for large keyword changes. Materialized Views is specific to Amazon Aurora and Keywords & Negative Keywords to Bingads — each maps to any object or custom field on the other side.
Columns and Data Types Standard MySQL or PostgreSQL types mapped during field mapping. Budgets & Bid Strategies Shared budgets and automated bid strategies (e.g. Maximize Conversions, Target CPA); read and write so finance-approved spend and bids apply to live campaigns. Columns and Data Types is specific to Amazon Aurora and Budgets & Bid Strategies to Bingads — each maps to any object or custom field on the other side.
Primary and Foreign Keys Constraints used to identify records and preserve relational integrity in syncs. Audiences & Remarketing Lists Remarketing, customer-match, in-market, and similar audiences; read and create/associate to keep audience lists aligned with a CDP or CRM. Primary and Foreign Keys is specific to Amazon Aurora and Audiences & Remarketing Lists to Bingads — each maps to any object or custom field on the other side.
Read Replicas Reader endpoints that syncs can target to keep load off the writer. Conversion Goals & Offline Conversions Conversion goals (read/create) plus ApplyOfflineConversions, which imports offline conversion events (closed deals, qualified leads) back into Microsoft Advertising to inform bidding. Read Replicas is specific to Amazon Aurora and Conversion Goals & Offline Conversions to Bingads — each maps to any object or custom field on the other side.

How changes propagate between Amazon Aurora and Bingads

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Amazon Aurora Bingads Sub-second propagation

DetectionChanges in Amazon Aurora are captured at the source via change data capture — no polling loop against its API. Log-based CDC: binlog on MySQL-compatible clusters, logical replication/decoding on PostgreSQL-compatible clusters.

DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.

Bingads Amazon Aurora Interval-based propagation

DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.

DeliveryEach detected change is applied to Amazon Aurora as a row-level write, with types converted between the two schemas.

Rate-limit considerations

  • Amazon Aurora: No API rate limits for wire-protocol access; throughput is bounded by instance class and connection limits.
  • Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
What ships with Amazon Aurora ⇄ Bingads

Connect Amazon Aurora and Bingads for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Amazon Aurora–Bingads connection.

Real-time

Two-way sync

Changes in Amazon Aurora or Bingads instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Amazon Aurora or Bingads data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Amazon Aurora or Bingads record.

Observability

Monitoring

Track your Amazon Aurora ⇄ Bingads sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Amazon Aurora and Bingads.

How the Amazon Aurora and Bingads connectors work

Amazon Aurora

Integration surface
MySQL or PostgreSQL wire protocol (SQL); optional RDS Data API over HTTPS
Authentication
Database credentials or IAM database authentication
Change detection
Log-based CDC: binlog on MySQL-compatible clusters, logical replication/decoding on PostgreSQL-compatible clusters; polling as a fallback
Capabilities
read · write · CDC
Rate limits
No API rate limits for wire-protocol access; throughput is bounded by instance class and connection limits

Bingads

Integration surface
SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
Authentication
OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
Change detection
No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
Capabilities
read · write
Rate limits
Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
How it works

How to connect Amazon Aurora to Bingads — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Amazon Aurora and Bingads with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Amazon Aurora connected
    Bingads connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Amazon Aurora and Bingads objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Amazon Aurora ⇄ Bingads
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Amazon Aurora Bingads
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
Try interactive demo
FAQ

Amazon Aurora and Bingads integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 392 integrations available for Amazon Aurora and Bingads.

Popular · 8 of 392
All Amazon Aurora integrations All Bingads integrations Browse all integrations
Coworkers laughing in front of a laptop in a casual office setting

Your last integration took months.
Your next one takes a prompt.

Book a demo Tour the platform on your own