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Marketing ⇄ Database

Bingads to Google Cloud SQL integration — real-time, two-way sync

Keep Bingads and Google Cloud SQL in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Bingads and Google Cloud SQL

Give your team Bingads's contacts, campaigns, and engagement in Google Cloud SQL: query them with SQL, push audiences built from your own data back to Bingads, and skip the marketing API.

Bingads holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in Google Cloud SQL, hard to get into campaigns without manual exports.

Stacksync mirrors Keywords & Negative Keywords, Budgets & Bid Strategies, Audiences & Remarketing Lists, Conversion Goals & Offline Conversions from Bingads into Instances, Databases, Schemas, Tables in Google Cloud SQL field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in Google Cloud SQL, from usage, orders, or account status, sync back into Bingads to drive campaigns and ads, with Bingads kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.

Common use cases

  • 01 Keep an internal admin application backed by Cloud SQL consistent with an ERP or billing system.
  • 02 Migrate from a self-managed database by syncing Cloud SQL and the legacy system during cutover.
  • 03 Mirror Accounts, Customers, and users from Customer Management into an internal database for agency/MCC-style hierarchy and access reporting.
  • 04 Two-way sync remarketing and customer-match audiences so audience lists stay aligned between a CDP or CRM and Microsoft Advertising.

Common sync patterns

Build audiences from your own data

Segments computed in Google Cloud SQL from product usage, orders, or account status sync into Bingads as lists or audiences, so campaigns and ads target the people your data says they should.

Engagement and results next to the customer

Opens, clicks, sends, RSVPs, or ad activity from Bingads land in Google Cloud SQL beside the matching customer record, ready for reporting and revenue attribution.

React to marketing changes as row changes

A new lead, form fill, or list change in Bingads arrives as a row change in Google Cloud SQL, so scoring, jobs, and notifications run in the tooling your team already uses.

What you can sync between Bingads and Google Cloud SQL

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Bingads objects Google Cloud SQL objects How this pairing syncs
Accounts, Customers & Users Customer Management hierarchy - accounts, customers, and users - read and managed to mirror agency/MCC-style structure and access into an internal database. Transaction logs MySQL binlog or PostgreSQL WAL, the source for log-based change capture. Accounts, Customers & Users is specific to Bingads and Transaction logs to Google Cloud SQL — each maps to any object or custom field on the other side.
Performance Reports Campaign, ad group, keyword, geographic, and audience performance via the asynchronous Reporting service (submit, poll, download); read-only spend and conversion data. Instances The managed MySQL, PostgreSQL, or SQL Server server a sync connects to. Performance Reports is specific to Bingads and Instances to Google Cloud SQL — each maps to any object or custom field on the other side.
Campaigns Search, Audience, Shopping, and Performance Max campaigns with budget, status, and campaign-type settings; full create/read/update/delete through the Campaign Management service (or Bulk for scale). Databases Scope the tables included in a sync configuration. Campaigns is specific to Bingads and Databases to Google Cloud SQL — each maps to any object or custom field on the other side.
Ad Groups Ad groups under a campaign with bids, network and audience targeting, and status; CRUD via Campaign Management, so structure can be pushed in from a database. Schemas Namespace tables in PostgreSQL and SQL Server instances. Ad Groups is specific to Bingads and Schemas to Google Cloud SQL — each maps to any object or custom field on the other side.
Ads Responsive search ads, expanded text ads, image and responsive ads; created and updated through Campaign Management so ad copy is managed from a source of truth. Tables Mapped directly to sync targets; schema changes can be propagated. Ads is specific to Bingads and Tables to Google Cloud SQL — each maps to any object or custom field on the other side.
Keywords & Negative Keywords Bidded keywords and account/campaign/ad-group negative keywords with match types; CRUD, and the Bulk service is recommended for large keyword changes. Rows Read and written by primary key during each sync cycle. Keywords & Negative Keywords is specific to Bingads and Rows to Google Cloud SQL — each maps to any object or custom field on the other side.

How changes propagate between Bingads and Google Cloud SQL

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Bingads Google Cloud SQL Interval-based propagation

DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.

DeliveryEach detected change is applied to Google Cloud SQL as a row-level write, with types converted between the two schemas.

Google Cloud SQL Bingads Sub-second propagation

DetectionChanges in Google Cloud SQL are captured at the source via change data capture — no polling loop against its API. Engine-dependent log-based CDC: MySQL binlog, PostgreSQL logical replication, SQL Server change tracking.

DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
  • Google Cloud SQL: Constrained by instance size and connection limits rather than API quotas.
What ships with Bingads ⇄ Google Cloud SQL

Connect Bingads and Google Cloud SQL for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bingads–Google Cloud SQL connection.

Real-time

Two-way sync

Changes in Bingads or Google Cloud SQL instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Bingads or Google Cloud SQL data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Bingads or Google Cloud SQL record.

Observability

Monitoring

Track your Bingads ⇄ Google Cloud SQL sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Bingads and Google Cloud SQL.

How the Bingads and Google Cloud SQL connectors work

Bingads

Integration surface
SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
Authentication
OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
Change detection
No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
Capabilities
read · write
Rate limits
Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.

Google Cloud SQL

Integration surface
Native SQL wire protocols (MySQL, PostgreSQL, SQL Server) plus a REST admin API for instance management
Authentication
Database credentials; IAM database authentication is available for MySQL and PostgreSQL
Change detection
Engine-dependent log-based CDC: MySQL binlog, PostgreSQL logical replication, SQL Server change tracking; polling as a fallback
Capabilities
read · write · CDC
Rate limits
Constrained by instance size and connection limits rather than API quotas.
How it works

How to connect Bingads to Google Cloud SQL — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Bingads and Google Cloud SQL with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Bingads connected
    Google Cloud SQL connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Bingads and Google Cloud SQL objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Bingads ⇄ Google Cloud SQL
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Bingads Google Cloud SQL
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Bingads and Google Cloud SQL integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
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DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 393 integrations available for Bingads and Google Cloud SQL.

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