Real-time
Two-way sync
Changes in Bingads or Salesloft instantly reflect in both systems. No stale data, no manual imports.
Marketing ⇄ CRM
Bingads to Salesloft integration — real-time, two-way sync
Keep Bingads and Salesloft in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
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Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Bingads and Salesloft
Keep the people you sell to and the people you market to in one shared view: Salesloft and Bingads sync contacts, accounts, and engagement in real time, in both directions.
Salesloft owns the customer relationship and the pipeline; Bingads runs the campaigns, audiences, and outreach that fill it. The two overlap on the same people and companies — a lead in one system is a subscriber, a segment member, an event registrant, or an ad audience in the other. When that overlap is bridged by CSV exports or a nightly job, sales works from lists that no longer match reality and marketing keeps targeting people whose status has already moved on.
Stacksync syncs Calls, Tasks, Meetings, Users in Salesloft with Conversion Goals & Offline Conversions, Ad Extensions (Assets), Accounts, Customers & Users, Performance Reports in Bingads field by field, in real time, and in both directions. You decide which system owns which fields — Salesloft can own account and opportunity status while Bingads owns engagement and campaign membership — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.
Common use cases
- 01 Write email and call activity back to the CRM or a Postgres table for a complete engagement timeline.
- 02 Keep person and account custom fields populated from an enrichment pipeline for personalization tokens.
- 03 Two-way sync remarketing and customer-match audiences so audience lists stay aligned between a CDP or CRM and Microsoft Advertising.
- 04 Push campaign structure - campaigns, ad groups, ads, keywords, and negative keywords - from a planning database into Microsoft Advertising through the Campaign Management or Bulk service.
Common sync patterns
Segments and audiences follow the CRM
Where Bingads builds lists, segments, or ad audiences, membership tracks the fields and stage owned in Salesloft, so who receives a campaign reflects current pipeline reality instead of a stale export.
Where Bingads generates leads: hand-off without re-keying
New leads or responders captured in Bingads flow into Salesloft assigned and deduplicated, so nothing sits in a marketing list waiting for someone to export it.
New and updated people stay in step
When a contact or lead is created or edited in either system, the matching record appears or updates in the other, so campaigns reach real people and reps see who is already being marketed to.
What you can sync between Bingads and Salesloft
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Bingads objects | Salesloft objects | How this pairing syncs | |
|---|---|---|---|
| Conversion Goals & Offline Conversions Conversion goals (read/create) plus ApplyOfflineConversions, which imports offline conversion events (closed deals, qualified leads) back into Microsoft Advertising to inform bidding. | Cadence Memberships Enrollment records linking a person to a cadence step and status. | Conversion Goals & Offline Conversions is specific to Bingads and Cadence Memberships to Salesloft — each maps to any object or custom field on the other side. | |
| Ad Extensions (Assets) Sitelink, callout, image, call, and other extensions/assets associated to campaigns and ad groups; CRUD via Campaign Management. | Emails Sent and received email activity with engagement metadata, synced out for analytics. | Ad Extensions (Assets) is specific to Bingads and Emails to Salesloft — each maps to any object or custom field on the other side. | |
| Accounts, Customers & Users Customer Management hierarchy - accounts, customers, and users - read and managed to mirror agency/MCC-style structure and access into an internal database. | Calls Logged call activity with dispositions and recordings metadata. | Accounts, Customers & Users is specific to Bingads and Calls to Salesloft — each maps to any object or custom field on the other side. | |
| Performance Reports Campaign, ad group, keyword, geographic, and audience performance via the asynchronous Reporting service (submit, poll, download); read-only spend and conversion data. | Tasks Rep to-dos created and completed within cadences. | Performance Reports is specific to Bingads and Tasks to Salesloft — each maps to any object or custom field on the other side. | |
| Campaigns Search, Audience, Shopping, and Performance Max campaigns with budget, status, and campaign-type settings; full create/read/update/delete through the Campaign Management service (or Bulk for scale). | Meetings Booked meeting records tied to people and users. | Campaigns is specific to Bingads and Meetings to Salesloft — each maps to any object or custom field on the other side. | |
| Ad Groups Ad groups under a campaign with bids, network and audience targeting, and status; CRUD via Campaign Management, so structure can be pushed in from a database. | Users Seller records used for ownership mapping and activity attribution. | Ad Groups is specific to Bingads and Users to Salesloft — each maps to any object or custom field on the other side. |
How changes propagate between Bingads and Salesloft
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Bingads Salesloft Interval-based propagation
DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.
DeliveryEach detected change is written to Salesloft through its API, with automatic retries and rate-limit backoff.
Salesloft Bingads Sub-second propagation
DetectionSalesloft notifies Stacksync of record changes through webhook events. Webhook event subscriptions plus polling on updated_at timestamps.
DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
- Salesloft: Subject to the platform's per-minute API rate limits.
What ships with Bingads ⇄ Salesloft
Connect Bingads and Salesloft for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bingads–Salesloft connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Bingads or Salesloft data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Bingads or Salesloft record.
Observability
Monitoring
Track your Bingads ⇄ Salesloft sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Bingads and Salesloft.
How the Bingads and Salesloft connectors work
Bingads
- Integration surface
- SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
- Authentication
- OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
- Change detection
- No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
- Capabilities
- read · write
- Rate limits
- Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
Salesloft
- Integration surface
- REST API (v2)
- Authentication
- OAuth 2.0
- Change detection
- Webhook event subscriptions plus polling on updated_at timestamps
- Capabilities
- read · write · webhooks
- Rate limits
- Subject to the platform's per-minute API rate limits
How it works
How to connect Bingads to Salesloft — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Bingads and Salesloft with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Bingads
connected
Salesloft
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Bingads and Salesloft objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Bingads ⇄ SalesloftCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Bingads SalesloftCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Bingads and Salesloft integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Bingads and Salesloft: authenticate both systems, choose the objects to sync (such as Bingads's Conversion Goals & Offline Conversions and Ad Extensions (Assets)), map fields visually, and changes propagate both ways in milliseconds — no code required.
-
Yes — Stacksync ships production-grade connectors for both Bingads and Salesloft. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Bingads: No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls. On Salesloft: Webhook event subscriptions plus polling on updated_at timestamps. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the Salesloft side: Calls, Tasks, Meetings, Users, plus custom fields where Salesloft exposes them. On the Bingads side: Conversion Goals & Offline Conversions, Ad Extensions (Assets), Accounts, Customers & Users, Performance Reports. Stacksync auto-detects both schemas and converts types between the two systems.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
-
Common patterns for Bingads and Salesloft: Segments and audiences follow the CRM; Where Bingads generates leads: hand-off without re-keying; New and updated people stay in step. Where Bingads builds lists, segments, or ad audiences, membership tracks the fields and stage owned in Salesloft, so who receives a campaign reflects current pipeline reality instead of a stale export.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 462 integrations available for Bingads and Salesloft.
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