Real-time
Two-way sync
Changes in Bingads or Rootstock ERP instantly reflect in both systems. No stale data, no manual imports.
Marketing ⇄ ERP
Bingads to Rootstock ERP integration — real-time, two-way sync
Keep Bingads and Rootstock ERP in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
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Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Bingads and Rootstock ERP
Feed the real customer, order, and revenue records from Rootstock ERP into Bingads so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.
Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. Rootstock ERP holds exactly that: Receipts and Shipments, Salesforce Accounts and Contacts, Sales Orders, Work Orders that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.
Stacksync syncs Receipts and Shipments, Salesforce Accounts and Contacts, Sales Orders, Work Orders in Rootstock ERP with Campaigns, Ad Groups, Ads, Keywords & Negative Keywords in Bingads in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Bingads works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Bingads flow back onto the record in Rootstock ERP.
The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.
Common use cases
- 01 Replicate work order and inventory data to a Postgres database or warehouse for shop-floor and planning analytics.
- 02 Sync inventory availability by site to e-commerce storefronts so promised dates reflect real stock.
- 03 Sync shared budgets and automated bid strategies so finance-approved spend and bids in an internal tool apply to live Microsoft Advertising campaigns.
- 04 Pull performance Reports (campaign, ad group, keyword, geographic) into Postgres or a warehouse to blend Microsoft Advertising spend and conversions with Google Ads, CRM, and revenue data.
Common sync patterns
Purchase history drives segmentation
Orders, invoices, and revenue totals from Rootstock ERP land on the matching contact or account in Bingads, so audiences are built from what customers actually bought and spent rather than from guesses.
Suppress or target existing customers
Because Rootstock ERP knows who is already a paying customer, Bingads can exclude them from acquisition campaigns or single them out for renewal and cross-sell.
One customer identity across both systems
A person or company's contact details corrected in either system update the other, so marketing and the back office stop maintaining separate versions of the same record.
What you can sync between Bingads and Rootstock ERP
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Bingads objects | Rootstock ERP objects | How this pairing syncs | |
|---|---|---|---|
| Campaigns Search, Audience, Shopping, and Performance Max campaigns with budget, status, and campaign-type settings; full create/read/update/delete through the Campaign Management service (or Bulk for scale). | Work Orders Manufacturing execution records synced to MES, scheduling, and analytics tools. | Campaigns is specific to Bingads and Work Orders to Rootstock ERP — each maps to any object or custom field on the other side. | |
| Ad Groups Ad groups under a campaign with bids, network and audience targeting, and status; CRUD via Campaign Management, so structure can be pushed in from a database. | Purchase Orders Procurement documents synced with supplier portals and AP systems. | Ad Groups is specific to Bingads and Purchase Orders to Rootstock ERP — each maps to any object or custom field on the other side. | |
| Ads Responsive search ads, expanded text ads, image and responsive ads; created and updated through Campaign Management so ad copy is managed from a source of truth. | Items / Products The manufacturing item master, kept aligned with e-commerce and PLM systems. | Ads is specific to Bingads and Items / Products to Rootstock ERP — each maps to any object or custom field on the other side. | |
| Keywords & Negative Keywords Bidded keywords and account/campaign/ad-group negative keywords with match types; CRUD, and the Bulk service is recommended for large keyword changes. | Bills of Material Multi-level product structures read for costing and planning integrations. | Keywords & Negative Keywords is specific to Bingads and Bills of Material to Rootstock ERP — each maps to any object or custom field on the other side. | |
| Budgets & Bid Strategies Shared budgets and automated bid strategies (e.g. Maximize Conversions, Target CPA); read and write so finance-approved spend and bids apply to live campaigns. | Inventory Balances On-hand quantities by site and location, synced to storefronts and WMS. | Budgets & Bid Strategies is specific to Bingads and Inventory Balances to Rootstock ERP — each maps to any object or custom field on the other side. | |
| Audiences & Remarketing Lists Remarketing, customer-match, in-market, and similar audiences; read and create/associate to keep audience lists aligned with a CDP or CRM. | Receipts and Shipments Inbound and outbound transactions synced to logistics and 3PL systems. | Audiences & Remarketing Lists is specific to Bingads and Receipts and Shipments to Rootstock ERP — each maps to any object or custom field on the other side. |
How changes propagate between Bingads and Rootstock ERP
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Bingads Rootstock ERP Interval-based propagation
DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.
DeliveryEach detected change is written to Rootstock ERP through its API, with automatic retries and rate-limit backoff.
Rootstock ERP Bingads Sub-second propagation
DetectionChanges in Rootstock ERP are captured at the source via change data capture — no polling loop against its API. Salesforce Change Data Capture on Rootstock custom objects where enabled (entity selection limits apply).
DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
- Rootstock ERP: Consumes the Salesforce org's daily API request allocation, shared with other integrations.
What ships with Bingads ⇄ Rootstock ERP
Connect Bingads and Rootstock ERP for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bingads–Rootstock ERP connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Bingads or Rootstock ERP data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Bingads or Rootstock ERP record.
Observability
Monitoring
Track your Bingads ⇄ Rootstock ERP sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Bingads and Rootstock ERP.
How the Bingads and Rootstock ERP connectors work
Bingads
- Integration surface
- SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
- Authentication
- OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
- Change detection
- No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
- Capabilities
- read · write
- Rate limits
- Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
Rootstock ERP
- Integration surface
- Salesforce Platform APIs (REST, SOAP, Bulk) — Rootstock data lives in Salesforce custom objects
- Authentication
- OAuth 2.0 (standard Salesforce connected app flows)
- Change detection
- Salesforce Change Data Capture on Rootstock custom objects where enabled (entity selection limits apply); SOQL polling on SystemModstamp as fallback
- Capabilities
- read · write · CDC
- Rate limits
- Consumes the Salesforce org's daily API request allocation, shared with other integrations
How it works
How to connect Bingads to Rootstock ERP — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Bingads and Rootstock ERP with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Bingads
connected
Rootstock ERP
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Bingads and Rootstock ERP objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Bingads ⇄ Rootstock ERPCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Bingads Rootstock ERPCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Bingads and Rootstock ERP integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Bingads and Rootstock ERP: authenticate both systems, choose the objects to sync (such as Bingads's Campaigns and Ad Groups), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Yes — Stacksync ships production-grade connectors for both Bingads and Rootstock ERP. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Bingads: No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls. On Rootstock ERP: Salesforce Change Data Capture on Rootstock custom objects where enabled (entity selection limits apply); SOQL polling on SystemModstamp as fallback. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the Rootstock ERP side: Receipts and Shipments, Salesforce Accounts and Contacts, Sales Orders, Work Orders, plus custom fields where Rootstock ERP exposes them. On the Bingads side: Campaigns, Ad Groups, Ads, Keywords & Negative Keywords. Stacksync auto-detects both schemas and converts types between the two systems.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
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Common patterns for Bingads and Rootstock ERP: Purchase history drives segmentation; Suppress or target existing customers; One customer identity across both systems. Orders, invoices, and revenue totals from Rootstock ERP land on the matching contact or account in Bingads, so audiences are built from what customers actually bought and spent rather than from guesses.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 366 integrations available for Bingads and Rootstock ERP.
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Bingads ⇄ Unleashed Software -
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Bingads ⇄ Dynamics 365 F&O -
Rootstock ERP ⇄ Salesforce Marketing Cloud -
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Rootstock ERP ⇄ Eloqua
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