Real-time
Two-way sync
Changes in Bingads or InterSystems IRIS instantly reflect in both systems. No stale data, no manual imports.
Marketing ⇄ Database
Bingads to InterSystems IRIS integration — real-time, two-way sync
Keep Bingads and InterSystems IRIS in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
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Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Bingads and InterSystems IRIS
Give your team Bingads's contacts, campaigns, and engagement in InterSystems IRIS: query them with SQL, push audiences built from your own data back to Bingads, and skip the marketing API.
Bingads holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in InterSystems IRIS, hard to get into campaigns without manual exports.
Stacksync mirrors Audiences & Remarketing Lists, Conversion Goals & Offline Conversions, Ad Extensions (Assets), Accounts, Customers & Users from Bingads into Views, Schemas, Persistent Classes, Globals in InterSystems IRIS field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in InterSystems IRIS, from usage, orders, or account status, sync back into Bingads to drive campaigns and ads, with Bingads kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.
Common use cases
- 01 Sync operational tables in IRIS bi-directionally with a CRM so business teams work on IRIS-backed data without SQL access
- 02 Consolidate IRIS data with other databases in an analytics warehouse for cross-system reporting
- 03 Mirror Accounts, Customers, and users from Customer Management into an internal database for agency/MCC-style hierarchy and access reporting.
- 04 Two-way sync remarketing and customer-match audiences so audience lists stay aligned between a CDP or CRM and Microsoft Advertising.
Common sync patterns
Engagement and results next to the customer
Opens, clicks, sends, RSVPs, or ad activity from Bingads land in InterSystems IRIS beside the matching customer record, ready for reporting and revenue attribution.
React to marketing changes as row changes
A new lead, form fill, or list change in Bingads arrives as a row change in InterSystems IRIS, so scoring, jobs, and notifications run in the tooling your team already uses.
Keep contact attributes consistent
Lifecycle stage, subscription status, or plan maintained on either side stays current on the other, ending exports and dual data entry.
What you can sync between Bingads and InterSystems IRIS
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Bingads objects | InterSystems IRIS objects | How this pairing syncs | |
|---|---|---|---|
| Conversion Goals & Offline Conversions Conversion goals (read/create) plus ApplyOfflineConversions, which imports offline conversion events (closed deals, qualified leads) back into Microsoft Advertising to inform bidding. | Tables Relational projections of stored data are the primary read/write surface for SQL-based syncs. | Conversion Goals & Offline Conversions is specific to Bingads and Tables to InterSystems IRIS — each maps to any object or custom field on the other side. | |
| Ad Extensions (Assets) Sitelink, callout, image, call, and other extensions/assets associated to campaigns and ad groups; CRUD via Campaign Management. | Views SQL views expose curated slices of data for outbound replication. | Ad Extensions (Assets) is specific to Bingads and Views to InterSystems IRIS — each maps to any object or custom field on the other side. | |
| Accounts, Customers & Users Customer Management hierarchy - accounts, customers, and users - read and managed to mirror agency/MCC-style structure and access into an internal database. | Schemas Schema organization scopes which tables a sync connection can see. | Accounts, Customers & Users is specific to Bingads and Schemas to InterSystems IRIS — each maps to any object or custom field on the other side. | |
| Performance Reports Campaign, ad group, keyword, geographic, and audience performance via the asynchronous Reporting service (submit, poll, download); read-only spend and conversion data. | Persistent Classes Object-model classes project to tables, so class data is reachable through SQL. | Performance Reports is specific to Bingads and Persistent Classes to InterSystems IRIS — each maps to any object or custom field on the other side. | |
| Campaigns Search, Audience, Shopping, and Performance Max campaigns with budget, status, and campaign-type settings; full create/read/update/delete through the Campaign Management service (or Bulk for scale). | Globals The underlying multidimensional storage; typically accessed indirectly via SQL or objects in syncs. | Campaigns is specific to Bingads and Globals to InterSystems IRIS — each maps to any object or custom field on the other side. | |
| Ad Groups Ad groups under a campaign with bids, network and audience targeting, and status; CRUD via Campaign Management, so structure can be pushed in from a database. | Namespaces Namespaces partition databases and determine the connection context for integrations. | Ad Groups is specific to Bingads and Namespaces to InterSystems IRIS — each maps to any object or custom field on the other side. |
How changes propagate between Bingads and InterSystems IRIS
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Bingads InterSystems IRIS Interval-based propagation
DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.
DeliveryEach detected change is applied to InterSystems IRIS as a row-level write, with types converted between the two schemas.
InterSystems IRIS Bingads Interval-based propagation
DetectionStacksync polls InterSystems IRIS for changes on an incremental schedule, reading only records changed since the previous pass. Polling (timestamp or query-based).
DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
- InterSystems IRIS: Constrained by database resources rather than published API rate limits.
What ships with Bingads ⇄ InterSystems IRIS
Connect Bingads and InterSystems IRIS for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bingads–InterSystems IRIS connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Bingads or InterSystems IRIS data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Bingads or InterSystems IRIS record.
Observability
Monitoring
Track your Bingads ⇄ InterSystems IRIS sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Bingads and InterSystems IRIS.
How the Bingads and InterSystems IRIS connectors work
Bingads
- Integration surface
- SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
- Authentication
- OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
- Change detection
- No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
- Capabilities
- read · write
- Rate limits
- Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
InterSystems IRIS
- Integration surface
- SQL over JDBC/ODBC, plus object and REST access layers
- Authentication
- Database credentials
- Change detection
- Polling (timestamp or query-based); no standard webhook surface
- Capabilities
- read · write
- Rate limits
- Constrained by database resources rather than published API rate limits
How it works
How to connect Bingads to InterSystems IRIS — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Bingads and InterSystems IRIS with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Bingads
connected
InterSystems IRIS
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Bingads and InterSystems IRIS objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Bingads ⇄ InterSystems IRISCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Bingads InterSystems IRISCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Bingads and InterSystems IRIS integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Bingads and InterSystems IRIS: authenticate both systems, choose the objects to sync (such as Bingads's Conversion Goals & Offline Conversions and Ad Extensions (Assets)), map fields visually, and changes propagate both ways in milliseconds — no code required.
-
Stacksync pricing is usage-based and starts at $1,000/month, including the managed Bingads and InterSystems IRIS connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Bingads–InterSystems IRIS integration in-house.
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Yes — Stacksync ships production-grade connectors for both Bingads and InterSystems IRIS. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Bingads: No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls. On InterSystems IRIS: Polling (timestamp or query-based); no standard webhook surface. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the InterSystems IRIS side: Views, Schemas, Persistent Classes, Globals, plus custom fields where InterSystems IRIS exposes them. On the Bingads side: Audiences & Remarketing Lists, Conversion Goals & Offline Conversions, Ad Extensions (Assets), Accounts, Customers & Users. Stacksync auto-detects both schemas and converts types between the two systems.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 425 integrations available for Bingads and InterSystems IRIS.
Popular · 8 of 425
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Bingads ⇄ Amazon RDS -
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Bingads ⇄ MySQL -
Bingads ⇄ MariaDB -
InterSystems IRIS ⇄ Cvent -
InterSystems IRIS ⇄ Demandbase -
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InterSystems IRIS ⇄ Iterable
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