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Marketing ⇄ Database

Bingads to Google AlloyDB integration — real-time, two-way sync

Keep Bingads and Google AlloyDB in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Bingads and Google AlloyDB

Give your team Bingads's contacts, campaigns, and engagement in Google AlloyDB: query them with SQL, push audiences built from your own data back to Bingads, and skip the marketing API.

Bingads holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in Google AlloyDB, hard to get into campaigns without manual exports.

Stacksync mirrors Ad Extensions (Assets), Accounts, Customers & Users, Performance Reports, Campaigns from Bingads into Views, Materialized Views, Indexes, Sequences in Google AlloyDB field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in Google AlloyDB, from usage, orders, or account status, sync back into Bingads to drive campaigns and ads, with Bingads kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.

Common use cases

  • 01 Use logical replication to feed AlloyDB changes into warehouses or event pipelines without batch jobs.
  • 02 Consolidate SaaS data into AlloyDB and serve analytics from its columnar engine without a separate OLAP store.
  • 03 Pull performance Reports (campaign, ad group, keyword, geographic) into Postgres or a warehouse to blend Microsoft Advertising spend and conversions with Google Ads, CRM, and revenue data.
  • 04 Import offline conversions - closed-won deals and qualified leads - from a CRM into Microsoft Advertising with ApplyOfflineConversions so automated bidding optimizes on real outcomes.

Common sync patterns

React to marketing changes as row changes

A new lead, form fill, or list change in Bingads arrives as a row change in Google AlloyDB, so scoring, jobs, and notifications run in the tooling your team already uses.

Keep contact attributes consistent

Lifecycle stage, subscription status, or plan maintained on either side stays current on the other, ending exports and dual data entry.

Query Bingads like a database

Contacts, leads, audiences, and campaign metrics from Bingads live in Google AlloyDB as ordinary tables or collections, joinable with the rest of your data and reachable without touching the vendor API.

What you can sync between Bingads and Google AlloyDB

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Bingads objects Google AlloyDB objects How this pairing syncs
Conversion Goals & Offline Conversions Conversion goals (read/create) plus ApplyOfflineConversions, which imports offline conversion events (closed deals, qualified leads) back into Microsoft Advertising to inform bidding. Materialized Views Precomputed aggregates refreshed and synced outward on a schedule. Conversion Goals & Offline Conversions is specific to Bingads and Materialized Views to Google AlloyDB — each maps to any object or custom field on the other side.
Ad Extensions (Assets) Sitelink, callout, image, call, and other extensions/assets associated to campaigns and ad groups; CRUD via Campaign Management. Indexes Keep sync key lookups fast on high-volume tables. Ad Extensions (Assets) is specific to Bingads and Indexes to Google AlloyDB — each maps to any object or custom field on the other side.
Accounts, Customers & Users Customer Management hierarchy - accounts, customers, and users - read and managed to mirror agency/MCC-style structure and access into an internal database. Sequences ID generation relevant when external systems insert rows. Accounts, Customers & Users is specific to Bingads and Sequences to Google AlloyDB — each maps to any object or custom field on the other side.
Performance Reports Campaign, ad group, keyword, geographic, and audience performance via the asynchronous Reporting service (submit, poll, download); read-only spend and conversion data. Replication Slots Logical replication artifacts that back log-based change capture. Performance Reports is specific to Bingads and Replication Slots to Google AlloyDB — each maps to any object or custom field on the other side.
Campaigns Search, Audience, Shopping, and Performance Max campaigns with budget, status, and campaign-type settings; full create/read/update/delete through the Campaign Management service (or Bulk for scale). Databases Standard PostgreSQL databases within an AlloyDB cluster that syncs connect to. Campaigns is specific to Bingads and Databases to Google AlloyDB — each maps to any object or custom field on the other side.
Ad Groups Ad groups under a campaign with bids, network and audience targeting, and status; CRUD via Campaign Management, so structure can be pushed in from a database. Schemas Namespaces used to separate synced SaaS data from application tables. Ad Groups is specific to Bingads and Schemas to Google AlloyDB — each maps to any object or custom field on the other side.

How changes propagate between Bingads and Google AlloyDB

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Bingads Google AlloyDB Interval-based propagation

DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.

DeliveryEach detected change is applied to Google AlloyDB as a row-level write, with types converted between the two schemas.

Google AlloyDB Bingads Sub-second propagation

DetectionChanges in Google AlloyDB are captured at the source via change data capture — no polling loop against its API. Log-based CDC via PostgreSQL logical replication.

DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
  • Google AlloyDB: No API-style rate limits; throughput is bounded by instance size.
What ships with Bingads ⇄ Google AlloyDB

Connect Bingads and Google AlloyDB for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bingads–Google AlloyDB connection.

Real-time

Two-way sync

Changes in Bingads or Google AlloyDB instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Bingads or Google AlloyDB data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Bingads or Google AlloyDB record.

Observability

Monitoring

Track your Bingads ⇄ Google AlloyDB sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Bingads and Google AlloyDB.

How the Bingads and Google AlloyDB connectors work

Bingads

Integration surface
SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
Authentication
OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
Change detection
No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
Capabilities
read · write
Rate limits
Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.

Google AlloyDB

Integration surface
SQL wire protocol (PostgreSQL-compatible), with connectivity through the AlloyDB Auth Proxy or private IP
Authentication
Database credentials or IAM database authentication
Change detection
Log-based CDC via PostgreSQL logical replication; polling on timestamp columns as a fallback
Capabilities
read · write · CDC
Rate limits
No API-style rate limits; throughput is bounded by instance size
How it works

How to connect Bingads to Google AlloyDB — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Bingads and Google AlloyDB with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Bingads connected
    Google AlloyDB connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Bingads and Google AlloyDB objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Bingads ⇄ Google AlloyDB
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Bingads Google AlloyDB
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Bingads and Google AlloyDB integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 405 integrations available for Bingads and Google AlloyDB.

Popular · 7 of 405
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