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Data warehouse ⇄ CRM

Azure Synapse Analytics to Drift integration — real-time, two-way sync

Keep Azure Synapse Analytics and Drift in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Azure Synapse Analytics and Drift

Sync Drift into Azure Synapse Analytics continuously and push warehouse results back onto CRM records, one two-way connection instead of two pipelines.

The CRM feeds the warehouse and the warehouse should feed the CRM: relationship data flows one way, and computed scores, segments, and customer context flow back. Most teams build the first half as a batch pipeline and never quite get to the second.

Stacksync does both with one connection. Contacts, Conversations, Messages, Accounts from Drift land in Azure Synapse Analytics as live tables, updated within seconds, and columns computed in Azure Synapse Analytics write back to fields in Drift. There is no separate ETL and reverse-ETL stack to stitch together and no jobs to babysit.

Common use cases

  • Archive historical Drift conversation and contact data into a warehouse ahead of a platform migration.
  • Sync Drift-captured contacts into the CRM so chat-sourced leads enter standard sales workflows immediately.
  • Publish warehouse aggregates (account health scores, LTV) from Synapse back into operational tools like a CRM.
  • Sync curated Synapse views into an operational Postgres or Azure SQL database that applications can query cheaply.

Scores and segments back on the record

Lead scores, churn risk, or usage segments computed in Azure Synapse Analytics appear as fields in Drift, where the people working accounts actually see them.

A single customer view

Join Drift's relationship data with billing, product, and support data in Azure Synapse Analytics to build the customer picture the CRM alone cannot hold.

Cleanup that sticks

Deduplication and normalization done in Azure Synapse Analytics can be written back, so warehouse-side cleanup actually fixes the CRM.

What you can sync between Azure Synapse Analytics and Drift

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Azure Synapse Analytics objects Drift objects
Views Curated projections used when downstream tools should not read base tables directly. Playbooks Bot flows that generate conversations and qualify visitors.
Schemas Namespaces that separate staging, integration, and presentation layers. Meetings Meetings booked through Drift, synced to CRM as sales activities.
Materialized views Precomputed aggregates that speed reads of frequently synced result sets. Contacts Visitor and lead records created or matched from chat identities; the main CRM-sync object.
SQL pools Dedicated or serverless compute contexts that determine how and where queries run. Conversations Chat threads with status and participants; the center of Drift's data model.
Tables (dedicated SQL pool) Distributed warehouse tables that serve as sync destinations for analytics workloads. Messages Individual messages within a conversation, used for transcript and intent analysis.
External tables Tables over files in the data lake, queried through serverless SQL and often read-only in syncs. Accounts Company records used for account-based routing and targeting.
What ships with Azure Synapse Analytics ⇄ Drift

Connect Azure Synapse Analytics and Drift for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Azure Synapse Analytics–Drift connection.

Real-time

Two-way sync

Changes in Azure Synapse Analytics or Drift instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Azure Synapse Analytics or Drift data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Azure Synapse Analytics or Drift record.

Observability

Monitoring

Track your Azure Synapse Analytics ⇄ Drift sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Azure Synapse Analytics and Drift.

How the Azure Synapse Analytics and Drift connectors work

Azure Synapse Analytics

Integration surface
SQL wire protocol (TDS) with T-SQL for SQL pools; additional Spark and pipeline surfaces exist but syncs use the SQL endpoint
Authentication
SQL authentication or Microsoft Entra ID
Change detection
Polling on watermark columns; Synapse SQL pools do not expose log-based CDC for downstream consumers
Capabilities
read · write

Drift

Integration surface
REST API
Authentication
OAuth 2.0 via apps registered on the Drift developer platform
Change detection
Webhook events for new conversations, messages, and contact changes; polling for backfills
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's API rate limits
How it works

How to connect Azure Synapse Analytics to Drift — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Azure Synapse Analytics and Drift with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Azure Synapse Analytics connected
    Drift connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Azure Synapse Analytics and Drift objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Azure Synapse Analytics ⇄ Drift
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Azure Synapse Analytics Drift
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Azure Synapse Analytics and Drift integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
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ISO 27001
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DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Azure Synapse Analytics and Drift.

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