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CRM ⇄ Data warehouse

6sense to Azure Synapse Analytics integration — real-time data sync

Keep 6sense and Azure Synapse Analytics in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect 6sense and Azure Synapse Analytics

Flow 6sense data into Azure Synapse Analytics in real time — no exports, no schedulers, no custom scripts.

6sense is a read-only source: Stacksync reads its data in real time and delivers it into Azure Synapse Analytics, so Azure Synapse Analytics always reflects the current state of 6sense — without exports, scripts, or schedulers.

The CRM feeds the warehouse and the warehouse should feed the CRM: relationship data flows one way, and computed scores, segments, and customer context flow back. Most teams build the first half as a batch pipeline and never quite get to the second.

Stacksync does both with one connection. Accounts, Segments, Buying Stage Scores, Intent Signals from 6sense land in Azure Synapse Analytics as live tables, updated within seconds, and columns computed in Azure Synapse Analytics write back to fields in 6sense. There is no separate ETL and reverse-ETL stack to stitch together and no jobs to babysit.

Common use cases

  • Feed in-market account lists to sales engagement tools to start sequences automatically.
  • Sync 6sense buying stage and intent scores onto CRM accounts so sellers prioritize in-market targets.
  • Load CRM and ERP records into Synapse dedicated SQL pool tables for enterprise reporting.
  • Publish warehouse aggregates (account health scores, LTV) from Synapse back into operational tools like a CRM.

Cleanup that sticks

Deduplication and normalization done in Azure Synapse Analytics can be written back, so warehouse-side cleanup actually fixes the CRM.

CRM analytics on live data

Accounts, contacts, and activity from 6sense are queryable in Azure Synapse Analytics moments after they change, so dashboards stop lagging the reality they describe.

Scores and segments back on the record

Lead scores, churn risk, or usage segments computed in Azure Synapse Analytics appear as fields in 6sense, where the people working accounts actually see them.

What you can sync between 6sense and Azure Synapse Analytics

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

6sense objects Azure Synapse Analytics objects
Intent Signals Keyword-level research activity used to flag in-market accounts. External tables Tables over files in the data lake, queried through serverless SQL and often read-only in syncs.
People / Contacts Persona and contact data surfaced for accounts, used to build outreach lists. Views Curated projections used when downstream tools should not read base tables directly.
Reach Scores Model scores reflecting the level and recency of outreach to an account or contact, used to prioritize follow-up. Schemas Namespaces that separate staging, integration, and presentation layers.
Accounts Company records enriched with firmographics and intent data, matched to CRM accounts. Materialized views Precomputed aggregates that speed reads of frequently synced result sets.
Segments Dynamic account lists built from intent and fit criteria, read out to drive targeting. SQL pools Dedicated or serverless compute contexts that determine how and where queries run.
Buying Stage Scores Model-predicted stage per account, synced onto CRM records for prioritization. Tables (dedicated SQL pool) Distributed warehouse tables that serve as sync destinations for analytics workloads.
What ships with 6sense ⇄ Azure Synapse Analytics

Connect 6sense and Azure Synapse Analytics for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every 6sense–Azure Synapse Analytics connection.

Real-time

Real-time sync

Changes in 6sense or Azure Synapse Analytics instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever 6sense or Azure Synapse Analytics data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single 6sense or Azure Synapse Analytics record.

Observability

Monitoring

Track your 6sense ⇄ Azure Synapse Analytics sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between 6sense and Azure Synapse Analytics.

How the 6sense and Azure Synapse Analytics connectors work

6sense

Integration surface
REST API
Authentication
API key (token passed in request headers)
Change detection
Polling; scores and segment membership are typically refreshed on the platform's model update cadence
Capabilities
read
Rate limits
Subject to the platform's API rate limits, which vary by contracted API package

Azure Synapse Analytics

Integration surface
SQL wire protocol (TDS) with T-SQL for SQL pools; additional Spark and pipeline surfaces exist but syncs use the SQL endpoint
Authentication
SQL authentication or Microsoft Entra ID
Change detection
Polling on watermark columns; Synapse SQL pools do not expose log-based CDC for downstream consumers
Capabilities
read · write
How it works

How to connect 6sense to Azure Synapse Analytics — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate 6sense and Azure Synapse Analytics with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    6sense connected
    Azure Synapse Analytics connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the 6sense and Azure Synapse Analytics objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · 6sense ⇄ Azure Synapse Analytics
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    6sense Azure Synapse Analytics
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

6sense and Azure Synapse Analytics integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
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CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for 6sense and Azure Synapse Analytics.

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