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Database ⇄ CRM

Azure Cosmos DB to Drift integration — real-time, two-way sync

Keep Azure Cosmos DB and Drift in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Azure Cosmos DB and Drift

Treat Drift like part of your database: its records live in Azure Cosmos DB as real tables, and writes in either place sync to the other in seconds.

Product and engineering teams constantly need CRM data, and the CRM API is a poor way to get it: rate limits, pagination, custom objects, and integration code that breaks when an admin renames a field. What they actually want is the data in Azure Cosmos DB, where it can be queried and joined like everything else.

Stacksync mirrors Meetings, Contacts, Conversations, Messages from Drift into Change feed entries, Stored procedures and triggers, Databases, Containers in Azure Cosmos DB with real-time, bi-directional sync. Read CRM records with plain queries; write updates from your application and they appear in Drift with validation intact. Go-to-market teams keep working in the CRM, engineers keep working in the database, and neither has to think about the other.

Common use cases

  • Sync meetings booked in Drift to CRM activities so pipeline attribution stays accurate.
  • Archive historical Drift conversation and contact data into a warehouse ahead of a platform migration.
  • Sync CRM or ERP records into a Cosmos DB container that backs a customer-facing application.
  • Mirror Cosmos DB items into Postgres so teams can query operational data with standard SQL.

Internal tools without API code

Back-office apps read and write the synced tables; Stacksync handles the Drift API, limits, and retries.

Trigger workflows from CRM changes

Field and stage updates in Drift arrive as row changes in Azure Cosmos DB, ready to drive jobs and notifications.

Query the CRM like a database

Accounts, contacts, and custom objects from Drift become tables in Azure Cosmos DB you can join with application data directly.

What you can sync between Azure Cosmos DB and Drift

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Azure Cosmos DB objects Drift objects
Containers The unit of partitioning and throughput; each container maps to a synced collection. Accounts Company records used for account-based routing and targeting.
Items (JSON documents) Schema-flexible JSON records read and written during sync; nested structures are flattened or mapped as needed. Users Agents and sales reps who own conversations and meetings.
Partition keys Determine data distribution and must be included on writes for the sync to route items correctly. Playbooks Bot flows that generate conversations and qualify visitors.
Change feed entries Ordered record of inserts and updates per partition, consumed for incremental sync. Meetings Meetings booked through Drift, synced to CRM as sales activities.
Stored procedures and triggers Server-side logic scoped to a partition; relevant when writes must respect existing validation. Contacts Visitor and lead records created or matched from chat identities; the main CRM-sync object.
Databases Top-level namespaces that scope containers and throughput provisioning. Conversations Chat threads with status and participants; the center of Drift's data model.
What ships with Azure Cosmos DB ⇄ Drift

Connect Azure Cosmos DB and Drift for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Azure Cosmos DB–Drift connection.

Real-time

Two-way sync

Changes in Azure Cosmos DB or Drift instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Azure Cosmos DB or Drift data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Azure Cosmos DB or Drift record.

Observability

Monitoring

Track your Azure Cosmos DB ⇄ Drift sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Azure Cosmos DB and Drift.

How the Azure Cosmos DB and Drift connectors work

Azure Cosmos DB

Integration surface
REST API and SDKs over HTTPS (API for NoSQL, formerly the SQL API); also MongoDB, Cassandra, Gremlin, and Table API surfaces
Authentication
Account keys, resource tokens, or Microsoft Entra ID role-based access
Change detection
Built-in change feed exposing inserts and updates in order within each partition key range
Capabilities
read · write · CDC

Drift

Integration surface
REST API
Authentication
OAuth 2.0 via apps registered on the Drift developer platform
Change detection
Webhook events for new conversations, messages, and contact changes; polling for backfills
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's API rate limits
How it works

How to connect Azure Cosmos DB to Drift — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Azure Cosmos DB and Drift with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Azure Cosmos DB connected
    Drift connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Azure Cosmos DB and Drift objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Azure Cosmos DB ⇄ Drift
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Azure Cosmos DB Drift
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Azure Cosmos DB and Drift integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Azure Cosmos DB and Drift.

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