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CRM ⇄ E-commerce

Attio to Bigcommerce integration — real-time, two-way sync

Keep Attio and Bigcommerce in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Migrated from MuleSoft
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Migrated from Matillion
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Migrated from Fivetran
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Migrated from Celigo
Why teams connect Attio and Bigcommerce

Keep the customers and orders that Attio and Bigcommerce share aligned in real time, so sales works from live purchase history and the store works from current account details.

Attio holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Bigcommerce runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Users, Deals, Workspaces, Custom objects in Attio to Variants and SKUs, Orders, Customers, Categories in Bigcommerce with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Run a two-way dual-run when migrating to Attio from another CRM.
  • 02 Sync companies, people, and deals with Postgres so ops teams enrich and update CRM records with SQL.
  • 03 Two-way sync of Products and Variants between BigCommerce and a PIM or ERP so catalog content, SKUs, and pricing stay aligned across systems.
  • 04 Write Inventory levels from a WMS or ERP onto BigCommerce Variants and SKUs so storefront availability reflects warehouse on-hand counts.

Common sync patterns

Where both keep product records: catalog and CRM products aligned

Where Attio tracks products or line items and Bigcommerce holds the catalog, shared items are matched on SKU so quotes, deals, and orders reference the same products.

One customer identity across sales and store

A person who exists as a contact in Attio and a buyer in Bigcommerce is kept as a single, deduplicated record, so both teams work from the same customer instead of two partial copies.

Where Bigcommerce records orders: purchase history on the account

Orders and their status from Bigcommerce appear on the matching contact or account in Attio, so reps see what a customer has bought and what is in flight before the next conversation.

What you can sync between Attio and Bigcommerce

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Attio objects Bigcommerce objects How this pairing syncs
Users Synced with incremental and full sync per the Stacksync docs. Variants and SKUs Per-variant pricing and inventory; synced to keep stock and SKU data aligned with an ERP or WMS at the option level. Users is specific to Attio and Variants and SKUs to Bigcommerce — each maps to any object or custom field on the other side.
Deals Pipeline records; read out for revenue reporting and written to from automation. Orders V2 Orders API header, line items, and shipping/billing addresses; read into an ERP or accounting system, with status written back. Deals is specific to Attio and Orders to Bigcommerce — each maps to any object or custom field on the other side.
Workspaces Synced with incremental and full sync per the Stacksync docs. Customers V3 customer accounts, customer groups, and addresses; synced two-way with a CRM so storefront and GTM records match. Workspaces is specific to Attio and Customers to Bigcommerce — each maps to any object or custom field on the other side.
Custom objects Workspace-defined objects that behave like standard ones in the API. Categories Catalog V3 category tree; mapped for merchandising and kept aligned with a product master or PIM. Custom objects is specific to Attio and Categories to Bigcommerce — each maps to any object or custom field on the other side.
People Standard person object; synced with marketing tools and warehouse person tables. Brands Catalog V3 brand records linked to products; kept aligned with a product master or PIM so brand names and pages stay consistent. People is specific to Attio and Brands to Bigcommerce — each maps to any object or custom field on the other side.
Companies Standard company object; matched to billing and product accounts in two-way syncs. Inventory Product- or variant-level stock, plus multi-location counts via the V3 Inventory API; written from a WMS to reflect on-hand quantities. Companies is specific to Attio and Inventory to Bigcommerce — each maps to any object or custom field on the other side.

How changes propagate between Attio and Bigcommerce

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Attio Bigcommerce Sub-second propagation

DetectionAttio notifies Stacksync of record changes through webhook events. Webhooks on record and list-entry events, with polling as a fallback.

DeliveryEach detected change is written to Bigcommerce through its API, with automatic retries and rate-limit backoff.

Bigcommerce Attio Sub-second propagation

DetectionBigcommerce notifies Stacksync of record changes through webhook events. Webhooks push near-real-time events (store/order/*, store/product/*, store/customer/* and more).

DeliveryEach detected change is written to Attio through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Attio: Subject to the platform's published API rate limits.
  • Bigcommerce: OAuth quota refreshes every 30 seconds and varies by plan (about 20,000 requests/hour on Standard and Plus, 60,000 on Pro, higher on Enterprise); the X-Rate-Limit-Requests-Left header reports remaining calls.
What ships with Attio ⇄ Bigcommerce

Connect Attio and Bigcommerce for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Attio–Bigcommerce connection.

Real-time

Two-way sync

Changes in Attio or Bigcommerce instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Attio or Bigcommerce data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Attio or Bigcommerce record.

Observability

Monitoring

Track your Attio ⇄ Bigcommerce sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Attio and Bigcommerce.

How the Attio and Bigcommerce connectors work

Attio

Integration surface
REST API
Authentication
Guided in-app connection ("Attio CRM" connection created in a few clicks, "without any coding required"); the docs do not name the underlying auth mechanism (OAuth vs API key)
Change detection
Webhooks on record and list-entry events, with polling as a fallback
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's published API rate limits.
Attio setup guide

Bigcommerce

Integration surface
REST Management API (V2 and V3), plus GraphQL Storefront and Admin APIs
Authentication
OAuth API account credentials — a store-generated client ID and permanent access token sent in the X-Auth-Token header, limited to the OAuth scopes granted when the account is created (e.g. store_v2_orders, store_v2_products)
Change detection
Webhooks push near-real-time events (store/order/*, store/product/*, store/customer/* and more); polling uses date_modified:min/max filters on Products, Orders, and Customers
Capabilities
read · write · webhooks
Rate limits
OAuth quota refreshes every 30 seconds and varies by plan (about 20,000 requests/hour on Standard and Plus, 60,000 on Pro, higher on Enterprise); the X-Rate-Limit-Requests-Left header reports remaining calls.
Bigcommerce setup guide
How it works

How to connect Attio to Bigcommerce — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Attio and Bigcommerce with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Attio connected
    Bigcommerce connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Attio and Bigcommerce objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Attio ⇄ Bigcommerce
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Attio Bigcommerce
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Attio and Bigcommerce integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 488 integrations available for Attio and Bigcommerce.

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