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Communications ⇄ CRM

Amazon SES to Xactly integration — real-time, two-way sync

Keep Amazon SES and Xactly in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Amazon SES and Xactly

Keep Xactly and Amazon SES working from the same contacts, and log every call, message, and meeting back on the record, in real time and in both directions.

Xactly holds the people the business talks to: the contacts, their phone numbers and email addresses, and which rep owns the relationship. Amazon SES is where the talking happens, whether that is calls, texts, email, or meetings. The two depend on the same people, and when the contact list in one drifts from the other, outreach goes to stale numbers and the record of what was said never makes it back to the account.

Stacksync syncs Quotas / Targets, Payment Summary (Payable), Products & Customers, Orders in Xactly with Suppression List, Verified Identities, Configuration Sets, Sending Events in Amazon SES field by field, in real time, and in both directions. Current contact details flow out to Amazon SES so it can reach the right person, and the calls, messages, and meetings Amazon SES produces flow back onto the matching record in Xactly. You decide which system owns which fields, and conflicts resolve by rules you set.

Common use cases

  • 01 Replicate Products and Customer/Account master from CRM/ERP into Xactly so crediting rules resolve against consistent reference data.
  • 02 Mirror commission Transactions and Credits into a data warehouse to power rep-facing dashboards and comp-plan analytics without manual exports.
  • 03 Write bounced and complained addresses from the SES Suppression List back onto CRM and marketing records so other tools stop emailing them.
  • 04 Keep Email Templates in sync from a CMS or Git-backed source into SES via CreateEmailTemplate and UpdateEmailTemplate across environments.

Common sync patterns

One contact list, opt-outs included

A number, address, or unsubscribe recorded in either system updates the other, so no one calls a disconnected line or messages someone who opted out.

New contacts reachable right away

A contact created or updated in Xactly appears in Amazon SES within seconds, so outreach starts without exporting a list or re-keying numbers.

Where Amazon SES reaches out: contacts kept current

Names, phone numbers, email addresses, and the owning rep from Xactly stay current in Amazon SES, so every call, text, or email goes to the right person at the right address.

What you can sync between Amazon SES and Xactly

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Amazon SES objects Xactly objects How this pairing syncs
Email Templates Reusable subject/HTML/text templates with replacement variables; synced via CreateEmailTemplate, GetEmailTemplate, ListEmailTemplates, and UpdateEmailTemplate. Credits Crediting records that tie an order to a participant and position; system-calculated credits are read, while manual and adjustment credits are loaded through Connect, so read and write. Email Templates is specific to Amazon SES and Credits to Xactly — each maps to any object or custom field on the other side.
Suppression List Addresses auto-added on bounce or complaint; read with ListSuppressedDestinations and written with Put/DeleteSuppressedDestination to control re-sends. Transactions (Commission & Bonus) Calculated commission and bonus line items produced by Incent's calculation engine; read as the output of comp runs for reporting and downstream payout, so effectively read-only results. Suppression List is specific to Amazon SES and Transactions (Commission & Bonus) to Xactly — each maps to any object or custom field on the other side.
Verified Identities Email-address and domain identities cleared to send; managed via CreateEmailIdentity, ListEmailIdentities, GetEmailIdentity (DKIM and verification status). Participants (Payees) Sales reps and payees keyed to positions; loaded and updated from HRIS/HCM source data through Connect (write) and read for roster reporting, so read and write. Verified Identities is specific to Amazon SES and Participants (Payees) to Xactly — each maps to any object or custom field on the other side.
Configuration Sets Named send-time rule groups that attach event destinations, IP pools, and suppression options; managed via Create/List ConfigurationSet operations. Positions & Titles Org-hierarchy positions and titles that credits and quotas roll up to; loaded and maintained through Connect (write) and read to resolve the hierarchy, so read and write. Configuration Sets is specific to Amazon SES and Positions & Titles to Xactly — each maps to any object or custom field on the other side.
Sending Events Per-message send, delivery, bounce, complaint, open, and click events; not on any API, read from a configuration-set event destination (SNS/EventBridge/Firehose). Quotas / Targets Period quota and target values per position or plan; loaded from planning tools through Connect (write) and read for attainment reporting, so read and write. Sending Events is specific to Amazon SES and Quotas / Targets to Xactly — each maps to any object or custom field on the other side.
Messages (SendEmail / SendBulkEmail) Outbound email is produced via SendEmail and SendBulkEmail, accepting raw MIME or a template plus destination list. Send-only; there is no message store to read back. Payment Summary (Payable) Approved payable amounts per participant per period; read as the output that feeds payroll and accounts payable, so effectively read-only. Messages (SendEmail / SendBulkEmail) is specific to Amazon SES and Payment Summary (Payable) to Xactly — each maps to any object or custom field on the other side.

How changes propagate between Amazon SES and Xactly

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Amazon SES Xactly Sub-second propagation

DetectionAmazon SES notifies Stacksync of record changes through webhook events. Message events (delivery, bounce, complaint, open, click) are pushed in near real time through configuration-set event destinations.

DeliveryEach detected change is applied to Xactly as a row-level write, with types converted between the two schemas.

Xactly Amazon SES Interval-based propagation

DetectionStacksync polls Xactly for changes on an incremental schedule, reading only records changed since the previous pass. No CDC log for external tools to consume.

DeliveryEach detected change is written to Amazon SES through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Amazon SES: Every SES API action except SendEmail, SendRawEmail, and SendTemplatedEmail is throttled to 1 request/second per Region; the send rate and 24-hour sending quota are account-specific, adjustable, and per Region.
  • Xactly: Xactly does not publish numeric per-second rate limits. The Connect platform enforces query concurrency and long-running-query limits, so large extracts are paged and heavy loads/queries run as asynchronous Connect jobs (submit, then retrieve results) rather than row-by-row calls; batch loads are the supported path for high volume.
What ships with Amazon SES ⇄ Xactly

Connect Amazon SES and Xactly for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Amazon SES–Xactly connection.

Real-time

Two-way sync

Changes in Amazon SES or Xactly instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Amazon SES or Xactly data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Amazon SES or Xactly record.

Observability

Monitoring

Track your Amazon SES ⇄ Xactly sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Amazon SES and Xactly.

How the Amazon SES and Xactly connectors work

Amazon SES

Integration surface
AWS SES API v2 (REST/JSON over HTTPS) plus an SMTP sending interface
Authentication
AWS IAM credentials (access key + secret) signed with Signature Version 4, or an assumed IAM role via STS; the SMTP interface uses SMTP credentials derived from an IAM user
Change detection
Message events (delivery, bounce, complaint, open, click) are pushed in near real time through configuration-set event destinations (SNS/EventBridge/Firehose); contacts, templates, and suppression entries are polled via List/Get operations
Capabilities
read · write · webhooks
Rate limits
Every SES API action except SendEmail, SendRawEmail, and SendTemplatedEmail is throttled to 1 request/second per Region; the send rate and 24-hour sending quota are account-specific, adjustable, and per Region

Xactly

Integration surface
Xactly Connect REST API v2 (JSON), plus ODBC/JDBC drivers over the same ANSI-SQL data model. Incent data is exposed as SQL-queryable objects (for example xactly_order, xactly_credit, xactly_transaction, xactly_payment); data is loaded and extracted through Connect load/query steps and server-side ETL Pipelines. The base host is region/pod-specific (for example https://<pod>.xactlycorp.com).
Authentication
OAuth 2.0 via the Xactly Connect API Gateway (bearer tokens issued on behalf of an Xactly Incent user), with HTTP Basic authentication using a dedicated Xactly Connect service-user's credentials also supported for the Connect REST API v2. The connecting user needs Connect/API access plus the relevant object permissions in Incent.
Change detection
No CDC log for external tools to consume. Incremental sync uses SQL predicates on modified/last-updated timestamp columns (for example WHERE modified_date > watermark) against Connect's queryable objects, or scheduled Connect ETL Pipelines that pull deltas since the last run. Xactly Connect has no outbound HTTP webhooks, so change detection is pull/ETL-based.
Capabilities
read · write
Rate limits
Xactly does not publish numeric per-second rate limits. The Connect platform enforces query concurrency and long-running-query limits, so large extracts are paged and heavy loads/queries run as asynchronous Connect jobs (submit, then retrieve results) rather than row-by-row calls; batch loads are the supported path for high volume.
Xactly setup guide
How it works

How to connect Amazon SES to Xactly — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Amazon SES and Xactly with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Amazon SES connected
    Xactly connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Amazon SES and Xactly objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Amazon SES ⇄ Xactly
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Amazon SES Xactly
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Amazon SES and Xactly integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 433 integrations available for Amazon SES and Xactly.

Popular · 7 of 433
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