Skip to content
Communications ⇄ CRM

Amazon SES to Freshsales integration — real-time, two-way sync

Keep Amazon SES and Freshsales in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

Case study
Migrated from MuleSoft
Case study
Migrated from Celigo
Migrated from Heroku Connect
Migrated from Matillion
Case study
Migrated from Fivetran
Case study
Migrated from Celigo
Why teams connect Amazon SES and Freshsales

Keep Freshsales and Amazon SES working from the same contacts, and log every call, message, and meeting back on the record, in real time and in both directions.

Freshsales holds the people the business talks to: the contacts, their phone numbers and email addresses, and which rep owns the relationship. Amazon SES is where the talking happens, whether that is calls, texts, email, or meetings. The two depend on the same people, and when the contact list in one drifts from the other, outreach goes to stale numbers and the record of what was said never makes it back to the account.

Stacksync syncs Contacts, Accounts, Deals, Tasks in Freshsales with Messages (SendEmail / SendBulkEmail), Contacts, Contact Lists, Email Templates in Amazon SES field by field, in real time, and in both directions. Current contact details flow out to Amazon SES so it can reach the right person, and the calls, messages, and meetings Amazon SES produces flow back onto the matching record in Freshsales. You decide which system owns which fields, and conflicts resolve by rules you set.

Common use cases

  • 01 Keep Freshsales accounts aligned with a billing system so plan and revenue fields stay current.
  • 02 Sync sales activities and appointments into analytics tools for rep productivity reporting.
  • 03 Keep Email Templates in sync from a CMS or Git-backed source into SES via CreateEmailTemplate and UpdateEmailTemplate across environments.
  • 04 Two-way sync Contacts and their topic subscription state between the SES contact list and a Postgres database or CRM so opt-outs propagate in both directions.

Common sync patterns

Calls, messages, and meetings on the record

Activity handled in Amazon SES appears on the matching contact and account in Freshsales, so the next person sees the full history without leaving the CRM.

Where Amazon SES sends at scale: delivery and reply status back on the contact

Sends, bounces, opens, and replies from Amazon SES update fields on the contact in Freshsales, so lead status reflects what actually reached the person.

One contact list, opt-outs included

A number, address, or unsubscribe recorded in either system updates the other, so no one calls a disconnected line or messages someone who opted out.

What you can sync between Amazon SES and Freshsales

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Amazon SES objects Freshsales objects How this pairing syncs
Contacts Subscribers in the contact list with per-topic opt-in state; CRUD via CreateContact/ListContacts/UpdateContact/DeleteContact, each carrying a LastUpdatedTimestamp for polling. Contacts Person records carrying lifecycle stages; the main entity for two-way CRM syncs. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Suppression List Addresses auto-added on bounce or complaint; read with ListSuppressedDestinations and written with Put/DeleteSuppressedDestination to control re-sends. Sales activities Configurable activity types logged against records, useful for engagement scoring. Suppression List is specific to Amazon SES and Sales activities to Freshsales — each maps to any object or custom field on the other side.
Verified Identities Email-address and domain identities cleared to send; managed via CreateEmailIdentity, ListEmailIdentities, GetEmailIdentity (DKIM and verification status). Products Catalog items attached to deals for line-level revenue data. Verified Identities is specific to Amazon SES and Products to Freshsales — each maps to any object or custom field on the other side.
Configuration Sets Named send-time rule groups that attach event destinations, IP pools, and suppression options; managed via Create/List ConfigurationSet operations. Accounts Company records kept aligned with billing, ERP, and warehouse tables. Configuration Sets is specific to Amazon SES and Accounts to Freshsales — each maps to any object or custom field on the other side.
Sending Events Per-message send, delivery, bounce, complaint, open, and click events; not on any API, read from a configuration-set event destination (SNS/EventBridge/Firehose). Deals Pipeline records synced to a warehouse for revenue reporting. Sending Events is specific to Amazon SES and Deals to Freshsales — each maps to any object or custom field on the other side.
Messages (SendEmail / SendBulkEmail) Outbound email is produced via SendEmail and SendBulkEmail, accepting raw MIME or a template plus destination list. Send-only; there is no message store to read back. Tasks Rep to-dos created from external triggers or synced for productivity reporting. Messages (SendEmail / SendBulkEmail) is specific to Amazon SES and Tasks to Freshsales — each maps to any object or custom field on the other side.

How changes propagate between Amazon SES and Freshsales

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Amazon SES Freshsales Sub-second propagation

DetectionAmazon SES notifies Stacksync of record changes through webhook events. Message events (delivery, bounce, complaint, open, click) are pushed in near real time through configuration-set event destinations.

DeliveryEach detected change is written to Freshsales through its API, with automatic retries and rate-limit backoff.

Freshsales Amazon SES Sub-second propagation

DetectionFreshsales notifies Stacksync of record changes through webhook events. Polling with updated-at filters through views.

DeliveryEach detected change is written to Amazon SES through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Amazon SES: Every SES API action except SendEmail, SendRawEmail, and SendTemplatedEmail is throttled to 1 request/second per Region; the send rate and 24-hour sending quota are account-specific, adjustable, and per Region.
  • Freshsales: Subject to per-account API rate limits that vary by Freshworks plan.
What ships with Amazon SES ⇄ Freshsales

Connect Amazon SES and Freshsales for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Amazon SES–Freshsales connection.

Real-time

Two-way sync

Changes in Amazon SES or Freshsales instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Amazon SES or Freshsales data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Amazon SES or Freshsales record.

Observability

Monitoring

Track your Amazon SES ⇄ Freshsales sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Amazon SES and Freshsales.

How the Amazon SES and Freshsales connectors work

Amazon SES

Integration surface
AWS SES API v2 (REST/JSON over HTTPS) plus an SMTP sending interface
Authentication
AWS IAM credentials (access key + secret) signed with Signature Version 4, or an assumed IAM role via STS; the SMTP interface uses SMTP credentials derived from an IAM user
Change detection
Message events (delivery, bounce, complaint, open, click) are pushed in near real time through configuration-set event destinations (SNS/EventBridge/Firehose); contacts, templates, and suppression entries are polled via List/Get operations
Capabilities
read · write · webhooks
Rate limits
Every SES API action except SendEmail, SendRawEmail, and SendTemplatedEmail is throttled to 1 request/second per Region; the send rate and 24-hour sending quota are account-specific, adjustable, and per Region

Freshsales

Integration surface
REST API
Authentication
API key sent as a Token authorization header
Change detection
Polling with updated-at filters through views; outbound webhooks can be configured via workflow automations
Capabilities
read · write · webhooks
Rate limits
Subject to per-account API rate limits that vary by Freshworks plan
How it works

How to connect Amazon SES to Freshsales — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Amazon SES and Freshsales with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Amazon SES connected
    Freshsales connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Amazon SES and Freshsales objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Amazon SES ⇄ Freshsales
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Amazon SES Freshsales
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
Try interactive demo
FAQ

Amazon SES and Freshsales integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 426 integrations available for Amazon SES and Freshsales.

Popular · 7 of 426
All Amazon SES integrations All Freshsales integrations Browse all integrations
Coworkers laughing in front of a laptop in a casual office setting

Your last integration took months.
Your next one takes a prompt.

Book a demo Tour the platform on your own