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Business productivity ⇄ CRM

Amazon Seller Central to Xactly integration — real-time data sync

Keep Amazon Seller Central and Xactly in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Amazon Seller Central and Xactly

Flow Amazon Seller Central data into Xactly in real time — no exports, no schedulers, no custom scripts.

Amazon Seller Central is a read-only source: Stacksync reads its data in real time and delivers it into Xactly, so Xactly always reflects the current state of Amazon Seller Central — without exports, scripts, or schedulers.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Amazon Seller Central holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Common use cases

  • 01 Track price and inventory report changes across marketplaces from one queryable table.
  • 02 Land Amazon orders, reports, and settlement data in your warehouse or ERP as they are produced.
  • 03 Push approved Payment Summary amounts from Incent into a payroll or accounts-payable system so payouts are paid from the mastered comp result.
  • 04 Replicate Products and Customer/Account master from CRM/ERP into Xactly so crediting rules resolve against consistent reference data.

Common sync patterns

Where Amazon Seller Central supplies contact or company data

Enriched fields land directly on records in Xactly, and refreshes keep them from going stale.

Where Amazon Seller Central processes payments

Charges, refunds, and subscription changes appear on the account in Xactly, so revenue context lives with the relationship.

Where Amazon Seller Central can store CRM context: fields kept current

Owner, lifecycle stage, or account details from Xactly sync into Amazon Seller Central, so people working there have the context without switching tools.

What you can sync between Amazon Seller Central and Xactly

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Amazon Seller Central objects Xactly objects How this pairing syncs
Orders Order headers pulled into ERP, CRM, or database tables for fulfillment and reporting. Orders Sales order and transaction records loaded into Incent as the raw input for crediting and calculation; created and updated through Connect load and ETL steps (write) and read back for reconciliation, so read and write. Same entity on both sides — records pair one-to-one and field-level changes reconcile in the writable direction.
Listings / Catalog Items Product listing content and status, readable and updatable through the Listings and Feeds APIs. Positions & Titles Org-hierarchy positions and titles that credits and quotas roll up to; loaded and maintained through Connect (write) and read to resolve the hierarchy, so read and write. Listings / Catalog Items is specific to Amazon Seller Central and Positions & Titles to Xactly — each maps to any object or custom field on the other side.
FBA Inventory Fulfillable quantity by SKU, synced out for stock planning and replenishment. Quotas / Targets Period quota and target values per position or plan; loaded from planning tools through Connect (write) and read for attainment reporting, so read and write. FBA Inventory is specific to Amazon Seller Central and Quotas / Targets to Xactly — each maps to any object or custom field on the other side.
Shipments Inbound and outbound shipment records used to track fulfillment state. Payment Summary (Payable) Approved payable amounts per participant per period; read as the output that feeds payroll and accounts payable, so effectively read-only. Shipments is specific to Amazon Seller Central and Payment Summary (Payable) to Xactly — each maps to any object or custom field on the other side.
Financial Events Settlement, fee, and refund events synced to finance systems for reconciliation. Products & Customers Product and customer/account master used in crediting rules and reporting; loaded and updated from CRM/ERP through Connect (write) and read for lookups, so read and write. Financial Events is specific to Amazon Seller Central and Products & Customers to Xactly — each maps to any object or custom field on the other side.
Returns Return and refund records routed to support and finance workflows. Credits Crediting records that tie an order to a participant and position; system-calculated credits are read, while manual and adjustment credits are loaded through Connect, so read and write. Returns is specific to Amazon Seller Central and Credits to Xactly — each maps to any object or custom field on the other side.

How changes propagate between Amazon Seller Central and Xactly

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Amazon Seller Central Xactly Interval-based propagation

DetectionStacksync polls Amazon Seller Central for changes on an incremental schedule, reading only records changed since the previous pass. Historical and incremental syncs (mechanism not further specified).

DeliveryEach detected change is applied to Xactly as a row-level write, with types converted between the two schemas.

Xactly Amazon Seller Central Interval-based propagation

DetectionStacksync polls Xactly for changes on an incremental schedule, reading only records changed since the previous pass. No CDC log for external tools to consume.

DeliveryAmazon Seller Central does not accept inbound record writes, so this direction carries requests rather than records: Amazon Seller Central's output flows back as field updates on the originating Xactly records.

Rate-limit considerations

  • Amazon Seller Central: Per-operation token-bucket rate limits; bulk reads and writes should go through the asynchronous Reports and Feeds APIs instead of item-by-item calls.
  • Xactly: Xactly does not publish numeric per-second rate limits. The Connect platform enforces query concurrency and long-running-query limits, so large extracts are paged and heavy loads/queries run as asynchronous Connect jobs (submit, then retrieve results) rather than row-by-row calls; batch loads are the supported path for high volume.
What ships with Amazon Seller Central ⇄ Xactly

Connect Amazon Seller Central and Xactly for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Amazon Seller Central–Xactly connection.

Real-time

Real-time sync

Changes in Amazon Seller Central or Xactly instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Amazon Seller Central or Xactly data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Amazon Seller Central or Xactly record.

Observability

Monitoring

Track your Amazon Seller Central ⇄ Xactly sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Amazon Seller Central and Xactly.

How the Amazon Seller Central and Xactly connectors work

Amazon Seller Central

Integration surface
REST API (Selling Partner API, SP-API)
Authentication
SP-API app credentials (LWA client ID/secret, application ID, Merchant ID/Seller ID token, refresh token, region) entered into the Stacksync connection form
Change detection
Historical and incremental syncs (mechanism not further specified)
Capabilities
read
Rate limits
Per-operation token-bucket rate limits; bulk reads and writes should go through the asynchronous Reports and Feeds APIs instead of item-by-item calls
Amazon Seller Central setup guide

Xactly

Integration surface
Xactly Connect REST API v2 (JSON), plus ODBC/JDBC drivers over the same ANSI-SQL data model. Incent data is exposed as SQL-queryable objects (for example xactly_order, xactly_credit, xactly_transaction, xactly_payment); data is loaded and extracted through Connect load/query steps and server-side ETL Pipelines. The base host is region/pod-specific (for example https://<pod>.xactlycorp.com).
Authentication
OAuth 2.0 via the Xactly Connect API Gateway (bearer tokens issued on behalf of an Xactly Incent user), with HTTP Basic authentication using a dedicated Xactly Connect service-user's credentials also supported for the Connect REST API v2. The connecting user needs Connect/API access plus the relevant object permissions in Incent.
Change detection
No CDC log for external tools to consume. Incremental sync uses SQL predicates on modified/last-updated timestamp columns (for example WHERE modified_date > watermark) against Connect's queryable objects, or scheduled Connect ETL Pipelines that pull deltas since the last run. Xactly Connect has no outbound HTTP webhooks, so change detection is pull/ETL-based.
Capabilities
read · write
Rate limits
Xactly does not publish numeric per-second rate limits. The Connect platform enforces query concurrency and long-running-query limits, so large extracts are paged and heavy loads/queries run as asynchronous Connect jobs (submit, then retrieve results) rather than row-by-row calls; batch loads are the supported path for high volume.
Xactly setup guide
How it works

How to connect Amazon Seller Central to Xactly — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Amazon Seller Central and Xactly with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Amazon Seller Central connected
    Xactly connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Amazon Seller Central and Xactly objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Amazon Seller Central ⇄ Xactly
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Amazon Seller Central Xactly
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Amazon Seller Central and Xactly integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 491 integrations available for Amazon Seller Central and Xactly.

Popular · 7 of 491
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